"Latane Conant (Moderator) – CMO, 6sense
Gerry Murray – Research Director, Sales and Marketing Technology, IDC
Menaka Shroff – Global Head of Marketing, Devices and Mobility, Google Cloud
Peter Isaacson – CMO, DemandBase"
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
AI in the Sales and MarTech Stack: Nothing to Fear
1. AI in the Sales and MarTech Stack:
Nothing to Fear
2. AI in the Sales and MarTech Stack:
Nothing to Fear
Gerry Murry
Research Director,
Sales & Marketing
Technology
Global Head of Marketing,
Devices and Mobility
Latane Conant
CMO
(moderator)
Peter Isaacson
CMO
@peisaacson@LataneConant @menaka @murray_gerry
Notes de l'éditeur
Notes for Confidence Monitor:
How do you define AI? Are there companies successfully experimenting with AI? Panelists to share one successful use case
What are the prerequisites to have in place before implementing AI? Best practices? Build versus buy?
Actionable takeaways for the audience