7. To this
• Bottom line, if we take action we will increase overall sales efficiency X%,
and decrease time to close by X%, to achieve our quarter goals.
8. Where do you start?
• What data do we care about?
• What is our timeline?
• What are our goals?
9. Data Scope – finding your starting line
• Where they came from?
• What drove them to convert?
• How much did it cost?