Evaluation

How do my products use, develop and challenge forms and
conventions of real media products?

Firstly, the CD product that I have created contains both conventional and unconventional aspects of a music industry produced CD
cover, side and back.
The conventional aspects:
• One conventional aspect of the CD product is in regards to the front cover; the cover features the album name as one of the main
dominant features, therefore this name will retain within the audiences mind by being eye catching and one of the main
characteristics.
• A second conventional aspect of the CD product is yet again in regards to the front cover; the photo featured of my previous actress
covers the entire front cover with the name overlaid, this is conventional of many cd covers, as illustrated on the slide above. The
fact that there are colour effects used on the photo also shows the conventionality of the product as most images have some sort
of colour enhancement or change to make the image more unique.
• Additionally, conventional features are found upon the back of the CD product, the list of songs featured on the back is almost
always featured on the back of a CD, also this is a similar case for the bar code and its positioning and the image found there.
The unconventional aspects:
• The fact that the CD product doesn’t feature the artists name, this shows that she is well established and recognisable through the
album name and image.
• The repetition of the album name ‘Who you are’, this is not conventional of most album covers it is usually only featured once.
• The positioning of listed singles on the back of the CD product, this layout is not conventional, but the unique aspect of its
positioning will entice my target audience to take further interest in the product.
• The image found on the back of the CD product, how it is sectioned up into individual pieces is a unique aspect and will further
draw in the attention of my target audience and even potential customers. The blocks suggest the different role we take in society
and that it is a hard aspect of life, to find our own identity and claim it.

(Development)

How do my products use, develop and challenge forms
and conventions or real media products?

The poster product that I have created contains both conventional and unconventional
aspects of a music industry produced poster.

The conventional aspects:
• The conventional aspects featured within my poster have to be the image featured, it is of
the same actresses which is a feature on my CD product.
• The use of the album name being one of the main aspects of the poster shows that it is
one of the main characteristics that needs to be taken into consideration. It is central and
the most eye catching aspect which will draw relevant attention from potential
customers.
• It features the artists name which is found on almost every industry produced poster
showing that it is a conventional aspect; which is supported on the slide above.
The unconventional aspects:
Over all I would consider my poster to be considerably unconventional; as stated through
the images above my poster has more unconventional aspects than conventional.
• One of the most unconventional aspects of my poster I would say would be the fact that I
have used my actual CD front cover as the main pictorial aspect of my poster. This will link
the two products together as the same image is used.
• The repetition of the image to create many examples of the same image, this leads the
question who you are, like she believes herself to be a clone and this is furthered through
the use of repeating the same image.
• How the album title is repeated along with the image, so no matter where a potential
customer or target audience member looks they will see the name of the album and
know who it was by, what it looks like and most importantly: what its called.

Overall how effective is the combination of your main
products and your ancillary products?
Personally, I believe that when combined my products are considerably effective as they share
similar aspects and conventions. Although it is evident I haven't used the same actress (issues are
explained within blog post Issues) they still link as they have a similar hair style and colour and are
of a similar age. The two products link together through the use of colour
scheme, font, positioning and imagery.

Colour Scheme: The same colour scheme is used through out both Album cover and back and
Poster. The colour scheme consists of a galaxy theme, tones of purple , blue, teal and silver. This
colour scheme is also furthered in the use of the images I have selected.

Font: Conventionally, I have used the same font throughout my products; both on the CD front and
back and on the masthead for the poster. The font that I have used is Impact. It is bold, distinct and
unique; all of which are contributing factors to making my products eye-catching and desirable to
my target audience.

Positioning: I consider the positioning of my images to be rather unique , especially on the back of
the CD where the image is separated into equal sized sections.

Imagery: I have used the same actress in all of my images, the very image I
have used on my CD Cover I have featured primarily on my Poster.

How did you use media technologies in the
construction and research, planning and evaluation
stages?
• Pinnacle
Preview
Scenes

Drag
scenes/cuts in
whatever order
into here to
create video MP3/
Soundtrack

stages?
Pinnacle is video editing software provided to pupils by the school to add effects and
basically create their music video course work. There are various steps to using the
Pinnacle programme:
1) Firstly you have to capture footage on your device, in most cases camera, then connect
the device to the computer or laptop and open Pinnacle.
2) You then right click and detect the scenes within your clip, this will allow you to add cuts
more easily and efficiently
3) Download an MP3 of the music your going to use then drag into the row available for
music, this will play the song over/ with your footage
4) After filming is complete shot transactions are available to use and other editing effects
such as changing the colour to add extra unconventional or conventional aspects to your
music video
5) Once all this is complete save your file and later upload on to youtube.

stages?
• Fireworks

Open new file Selecting existing file

stages?
Fireworks is another editing/ designing programme provided by the school to help aid
pupils A2 Media Coursework. Fireworks was used to create my Digi-pack products, this
included CD cover, back, side and inside and also included my A4 Poster advertising the
album.
Firstly I had to create a new fireworks file and enter the dimensions I had researched for
the products which would create a blank are on which I can add detail to form ( depending
on the dimensions) my products. After this file had been created I pasted images that I
would need onto the fireworks window and added a background and fonts: all available to
do on fireworks. I used fireworks a majority of times as I had to create mock-ups and drafts
of my products and ask my target audience, so I had to keep revisiting the file by ‘opening
existing fireworks file’ and changing certain aspects.

stages?

• Office

stages?
Office was a necessary aspect in my planning, research and evaluation stages of my
coursework. It was used to a great extent throughout all of my coursework as it was used
for the most basic but vital aspects. For instance:
• A word document was used for spell checking my blog posts before I posted them as
basic spelling errors would look unprofessional.
• Edexcell was used for my tally tables regarding questionnaire results and totalling up my
target audiences choices.
•PowerPoint was the main one that I used in regards to my
construction, research, planning and evaluation stages. The main section that required
PowerPoint was research as I stored all my research onto a PowerPoint which I later
uploaded onto slide share and used for my planning.

stages?
• Blogger

stages?
Blogger is the website used by pupils to display our coursework online, without this our
work wouldn't look professional or be organised into chronological order.

Firstly to upload my work onto blogger I had to create said work first, depending on the file
there were different methods of uploading that I used. For instance if I copied and pasted
any work I did on a word document onto the area designated for a blog post; I had to
upload any work I did on a PowerPoint onto slide share to obtain a embed code which I
copied and pasted yet again onto the are designated on the new blog post are to embed
codes and finally any images I had to upload were placed onto blogger through clicking
‘new blog post’ then selecting the image icon to upload any image I needed too.

stages?
• Slide share Click here or here to start uploading you
work

stages?
Slide share is an online video uploader in which I used to upload PowerPoints onto the
internet in order to gain an Embed code, which I later used to upload said PowerPoints
onto blogger as type of slideshow.

Firstly, after searching for slide share on Google, I opened the website which was clearly
laid out and selected the button which clearly stated ‘Upload’, it then opened a link where
I could select the file in which I desired to upload, every time this file was a PowerPoint.
After selecting the file and stating this was the file I wanted it began to upload, usually I
had issues uploading in the most updated manor, it was convenient that they offered an
older method of uploading. Without the use of slide share my research, planning and
evaluation stages would be incomplete.

stages?

• Worlde

Generates Type text here, or in
word bubble my case lyrics to
generate a word
bubble

stages?
Worldle was used in my construction stages of my project as using this online programme
enabled me to create the inside cover of my CD front cover.

To do this I copied and pasted the lyrics from the chorus of Jessie J’s Who You Are into the
text box designated for the text you want to convert/generate a word bubble from. After
doing this I pressed go and it created a very basic bubble, I then had to edit it using the
features it provided and changed the colour and font to one that was conventional and
relevant to that of my Poster, CD front , back and side. This was a simple but effective
aspect of my construction.

stages?
Shows that you
• Youtube Click to log in to your
Youtube account
are logged in on
Select to the right account
upload

stages?
Youtube was used in my research and construction stages of my A2 Music Video. For
instance , when in regards to my research stages Youtube was used to research existing
videos and place the links to said videos on my blog to show my inspiration. Where as for
my construction stages it was the process in which I uploaded my actual music video onto
in order to generate an embed code which I could then post on my blog to allow people to
view my coursework.

Firstly I created a Youtube account using the same email and pass word as my blogger log
in, then I selected upload a video and then later selected my pinnacle video file in order for
it to upload. Once this was completed I collected the embed code and created a new post

What have you learned from your audience
feedback
I have learnt from my audience
feedback that although my work
is to that of a good standard, it is
still in need of some improving
regarding certain aspects, such
as my music video and planning,
my music video especially. There
have been various comments on
my work, made through blogger
on certain posts by fellow pupils.

Evaluation

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