1. STARSS SOCIAL MEDIA
Connecting with Seniors, Caregivers,
and their families on
FACEBOOK, TWITTER, LINKEDIN

2. FACEBOOK ADS
Using Facebook.com’s network connections to
reach out and build awareness of who we are
and what we do via micromarketing messages.
Find our page:
Facebook.com/StAndrewsResources .

3. TWITTER CHATS
Using Twitter.com’s real-time, live topic chats on
elder care to reach out to news organizations and
promote St. Andrew’s as a leader in senior living,
home care, and legislative advocacy for senior
issues. Find us at Twitter.com/StAndrewsSenior .

4. LINKEDIN JOB POSTINGS
Using social media to find the best and brightest
talent and promote St. Andrew’s as a great place
to work. Find us at:
http://www.linkedin.com/company/st.-andrew's-
resources-for-seniors-system .
Since January 2011, job postings have received
more than 1,000 reads.

5. CONNECTING THE DOTS
Social media and fresh website content builds
awareness and inquiries via search engine
optimization and direct engagement with
users, which means more traffic to STARSS web
properties. Conversion of web traffic = census
drivers, more donations, more service usage.
-Competitive
advantage
-When they -More web
need our site traffic
resources and -Higher
services they Census
-People find us turn to us
online in new -Higher usage
-We listen and rates
ways and on respond to
their terms market forces