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Business Plan Presentation
1. June 15, 2010 presents Green Kids Media Created by Lynn Rogoff www.amerikids.com 1
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3. 3 KEY ATTRIBUTES Takes you world wide to interactively meet all the species. Connect with other Green youth world wide. Click Here to see Green Kids Media on 4 Continents.
4. 4 PROPRIETARY RIGHTS AMERIKIDS USA owns the trademarks for: Reg No. 2,084,372 Electronic, Audio, Video and Computer Games trademark. Reg No. 2,155,279 Paper, Cards and Books trade mark. ● Original Indian and Animal characters.
5. 5 KEY ATTRIBUTES • Must find endangered and threatened species before extinction. Adventure to sustain, and save endangered species worldwide. • Proactive, imaginative chance to travel the earth saving exotic animals.
6. iPad Developers -Telephony Media™ has developed smartphone and games projects - including Skate Test Dummy a physics simulation iPhone app using the same Unity3D technology as Bird Girl iPad. 20 iPhone apps, the xbox360 shooter Marathon 2: Durandal and the award winning Mac game Escort Wing.
7. Why the iPad? It is a “magical” device that responds to touch and tilt – has the potential to feel truly alive and real in a child’s hands. Children love it. It’s simpler than a full computer with a clear interface metaphor (touch what you want to effect) allowing younger children to operate it. It is wildly popular – 500,000 sold in a week and the 3G models haven’t even been released yet - growing market It’s a new space – there is time to get in on the ground floor with apps that take full advantage of the iPad. ‘ http://www.youtube.com/watch?v=dFp6ezgn8hE&NR=1
8. BUSINESS MODEL The business model is very simple - the game is free, but unlocking additional content within it costs money. We intend to provide compelling and enjoyable enough content that people will pay for more. Initially only one or two environments are part of the app – but the environment selection screen shows previews of several more – each of which can be unlocked for a few dollars with just a tap & parental permission.
9. Technology Bird Girl would be developed using Unity3D - the premier iPhone / iPad 3d game engine. For in-app purchase and microphone data custom plugins. Players view each 3d environment from a fixed, mid-air perspective. Everything in the environment responds to touch. Everything in the environment is always in some kind of motion.
10. Positioning This game is the creation of a new (and needed) category in Toddler entertainment - premium quality apps. Nothing is too good for our kids! Beautiful graphics and rich, living interaction set us apart from everything else out there. Each environment is a beautifully rendered, living, breathing scene.
11. 11 HISTORY & BACKGROUND Rogoff founder, media producer and educator, develops AMERIKIDS as ABC Weekend Specials. AMERIKIDS wins ORACLE Corporation grant to produce a game prototype. McGraw Hill Home Interactive, investing 1.5 Million produced the first AMERIKIDS CD-ROM game, Pony Express Rider and licensees the AMERIKIDS™ trademark. AMERIKIDS launches the new 75 million dollar McGraw Hill division, McGraw Hill Home Interactive.
12. DEVELOPMENT TEAM Organic Spread Media -bridging the gaps between mobile technology, entertainment, marketing, and advertising. Fahad Khan, CEO CEO & President at Organic Spread CEO & Founder at Telephony Media Board Director at The Global Sourcing Council Telephony Media -smart mobile telephony platforms including: iPad, iPhone, Android, Black Berry, Windows Mobile Will Hogben, Head Software Engineer VP Mobile Media at Organic Spread CTO & Founder at Telephony Media GenoBaby Interactive Media -online Trevino Jarrett, CEO
14. Competition iPad Apps by Disney Craft Finder on iPad: Great Crafts from Disney Family Fun JellyCar 2 on iPad Phineas and Ferb Arcade on iPad None promote green as entertainment. None develop Green Science Curriculum None have the social media component of Green Kids Media.
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16. New GenerationFemale Console Game Players Increasing. Women ( Mothers) ages 25 & older tended to be more faithful to their Consoles. 29% of total PC game players were women( mothers) ages 25 to 54.
17. Target Audience•4-8 Year Old Girls and Boys.•29% of all US children under 6 play console games . •Girls Drive Video Game Growth • 57% of all US Girls in 2007 use video-gamesystems.
18. 19 GROWTH OPPORTUNITIES& MARKETING PLAN iPad launch introduces brand Develop International Green Curriculum within our Green Charter School consultancy. Sell to School Districts and Global Governments and Media outlets Partner with Green companies as “Serious Game” genre. Partners: ebooks, social portals & branding distributor.