green kids media business presentation
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green kids media business presentation
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green kids media business presentation
- 1. GKM Family Shreyas Rami Jozhe Fonseca Prof. Lynn Rogoff Director of World Wide Animation / Graphic Design MFA, Communication Arts Business Development MFA Communication Arts Founder, AMERIKIDS USA MBA, BS Information ABC Weekend Specials. Technology Yu Hou ORACLE winner. McGraw Hill Graphic Design, Voice invests $1.5 Million in CD-ROM Arjun Rai Scripting and Production game, Pony Express Rider(PER) Director of Social Media BFA Communication Arts licensees AMERIKIDS™ BS Entrepreneurship, trademark. PER launches new Entrepreneur Palak Chheda $75M McGraw Hill division, Head of Programming and McGraw Hill Home Interactive. Xiaolin Li Web Design Graphic Design and Content MS Computer Science, BE Prof. Robert Smith Development Computer Engineering MFA, Fine Arts and Design BFA Communication Arts Dr. Joanne Scillitoe MBA / Ph. D. Management Dir. Entrepreneurship Center
- 2. Presented by Green Kids Media
- 3. Technology The game will be made available across all platforms Game will be developed in Flash, Flex, Android and iOS Our Expertise in Flex will enable us to quickly deliver the games across wide range of devices Looking into the future, “Augmented Reality”
- 4. “Freemium” Business Model First to market and unique online edutainment interactive virtual game based on finding endangered species and saving the environment worldwide Initially 6 continents and 36 endangered animals with varying difficulty levels Target market: Youth (7-12 yrs) and Families Revenue will be earned by Purchase of virtual goods Purchase upgrades for advanced & faster play Advertisements (eg. Kiip style)
- 5. First Year Customer Acquisition Cost for adding new users $20/day on Facebook & Google Ads = $7,300/year $0.25 Cost per click (CPC) = 29,200 clicks per year 20% of 29,200 clicks expected to become users = 5,840 Banner Exchange Targeted to animal, environment, kid focused and educational organizations
- 6. GKM Revenue Sources % Growth 27% 36% 50% Viral 2012 2013 2014 2015 2016 # of Users 5,840 10,512 18,921 34,058 10Million in-App Purchases $7,008 $12,612 $22,704 $40,860 $12Million Ads Revenue $12,000 $15,240 $20,726 $31,089 $62,719 Total Revenue $19,008 $27,852 $43,430 $71,949 $12,062,179 Middle East & Asia- Africa Ads 20% Pacific 1% In-App 23% America Purchase Upgrades s 20% s 60% 41% Europe 35% Worldwide Gamers
- 7. Market Growth 30 $50.00 2011 2014/2015 $160.0 $45.00 25 411% $46.00 38.4% $40.00 InUsers in Millions $140.0 20 $35.00 $120.0 $30.00 7.7% $ Billions 15 In $ Millions $100.0 $25.00 0-11 years 10 2011 $80.0 $20.00 12-17 years $141.2 2014 $15.00 5 $60.0 477% $101.0 $102.0 $10.00 $93.7 0 $40.0 $5.00 $8.50 2008 $20.0 $0.97 2009 $5.60 2010 2011 2012 2013 2014 $0.00 Year $0.0 Global In-App Purchases($ 50% Growth in the number of users aged Mobile App Revenue($ Global under 12 Billion) USA Online Gamers(Money Spent) Billion) Mobile Gamers USA
- 8. Social Media & User Engagement Weekly top member recognition Weekly updates from the game characters Monthly contests for gaining free points towards virtual goods purchase Facebook Connect & Game Center Awards, badges, free virtual goods Resources/articles published for reading
- 9. Competitors/Barriers to Entry Go Diego Go Safari (Nickelodean-Viacom) Disney Earth (The Walt Disney Company) Zoo Tycoon 2 (Blue Fang Games) Low Barriers to Entry Very engaging new content and innovations
- 10. 5 Year Plan
Notes de l'éditeur
- We are an inter-disciplinaryteam with expertise in key areas Business, Technology and Graphics Design
- Create global Trans-Media Enterprise to make saving endangered animals fun and profitableTo offer a fun new prospective on Green Science through Game Play and Digital ContentTo capitalize on the current reality that games attract a high attention span and the interest of youth
- There are thousands of endangered animals on Land masses and oceans
- 20% of 5,840 users expected to pay for virtual goods (at $5/month) or 584 users for TOTAL Rev: $35,040/year
- 5840 first years usersWe expect at least 50% of 20Million online gamers in US to play the gameCloser to a niche market allows us to charge higher CPM (these figures are conservative)Market size: 5,840 to > 10 Million playersIn-App purchases/ Upgrades10% buy in-app purchases =584 to > 1 Million paying usersAverage user spends $1/month = $7,008 to > $12 Million in revenue/yearAdsAdvertising for companies looking to reach target market$1000/month at $5 CPM(cost per 1000 impressions) = $12,000 in revenue/year/advertiser
- In 2011 there will be an estimate of 20 million children under 11years going online at least once a month. In 2014 the number will rise to 25 million kids.
- which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality.Augmented reality is changing the way we view the world -- or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhoneAugmented Reality: On the spectrum between virtual reality