This document proposes a social media marketing strategy for Salmon Creek Peet's to engage customers, increase sales and loyalty. The strategy includes creating profiles for baristas and top customers on social media, offering Wi-Fi and a loyalty program for purchases. The initial $10,000 investment is projected to break even by the third quarter and provide an intangible and fiscal return on investment. Risks include factors like the environment and socioeconomic conditions that could impact the market.

1. Brewing Relationships A Social Media Marketing Strategy Nathan Vonk Chris Norris David Frank Amicia Nametka

2. Peet’s & Social Media Marketing Who is Mr. Peet? It’s all about relationships… The modern relationship = social media What is Social Media Marketing?

3. Brand Awareness

4. SWOTT Trend: Social Media Marketing

5. KANO

6. Objective To create an exciting social media platform for Salmon Creek Peet’s to engage potential and existing customers in an effort to increase sales and customer loyalty.

7. Target Market

8. SMM Projection Initial Investment $10,000 Break-Even Beginning of 3rd Qtr ROI Intangible Return Fiscal Return

9. Break Even Break Even Analysis

11. The P’s Product Price Promotion -Wi-Fi with purchase Loyalty Program(Buy one get the tenth free) -“Know Your Barista” profile program -“VIP Peetniks” regular customer profile program -Espresso Drinks -Baked Goods -Brewed Coffee - Freddos -One Hour of Wi-Fi with purchase -Coffee Machines

12. Risk

13. Market Impact Enviornment Socio-economic

14. Conclusion