1) This document discusses the benefits of implementing a content management system (CMS) for radio stations, specifically expanding their reach to new demographics and locations as well as increasing web traffic. 2) It promotes Drupal as an open source CMS option and introduces RADIO-engage as a turn-key software solution that implements Drupal with modules, content types, and roles preconfigured for radio stations to create an engagement platform. 3) The key benefits highlighted are giving audiences reasons to participate through tools like blogs, comments, and social networks to position the radio station as the digital heart of the community and fulfill the mission of public radio.

1. RADIO•engage
IMA – Atlanta
CMS Roundtable

2. CMS – who cares?
CMS Benefits
Control - Control your content from creation to
consumption
Task Distribution - Ability to distribute tasks
throughout the organization and NOT rely on already
resource strapped web team (web dev resources are
extremely constrained within pub radio stations)
Findability - Provide searchable content repositories

3. CMS – is it worth the effort?
CMS Value Proposition
What if your CMS could expand your reach?
Are there age demographics you
aren’t reaching?
Are there geographic locations
your aren’t reaching?
Are there minorities you aren’t
reaching?

4. CMS – is it worth the effort?
CMS Value Proposition
What if your CMS increased your web traffic?
– Imagine a resource that would allow users to contribute content
– Imagine a resource that would allow users to be heard

5. CMS – is it worth the effort?
CMS Value Proposition
Expanded reach + increase web traffic = ?
– You have built a marketable web property that can be monetized
through the traditional means of underwriting
– You have built a web property that connects members to their
radio station and creates an affection for your brand

6. Why Drupal?
Why’s everyone talking about Drupal?
• Traditionally the selection of a software vendor is based on
an assessment of the value and quality of the product, the
support reputation and their ability to grow the product.
(Hint: use the same criteria for open source tools and you’ll
see why Drupal installs are growing at a rapid pace)
• Global research and development team
• Active user community that is growing year over year
• International developer conference twice a year
• User groups across the country with monthly meetups and
regional conferences
• Acquia is providing commercially supported Drupal

7. Why NOT Drupal?
I’ve heard Drupal is … (fill in the blank)
• Robust, but difficult to learn
• Comprehensive, but the user interface stinks! (show
eyeball tracker of drupal admin screen)
• It’s a swiss army knife, but it isn’t built specifically for
public media

8. Enter RADIO•engage
Creating a Turn-key Software solution for Radio Drupal
• We’ve done the research
• We’ve identified the best selection of Drupal modules to
support a public media station
• We’re providing an installation profile with the Drupal
modules, content types and roles preconfigured and ready to
go -- we are flattening the the steep learning curve for public
media
• We’re providing a more intuitive administration interface that
is specific to station roles (producer, volunteer, member)
• We’ve incorporated a philosophy of engagement; leveraging
Drupal functionality and 3rd party social media tools – Your
CMS is now a conversation platform

9. What is RADIO•engage?
Station Management Member Tools
Targeted Underwriting Member Profiles
Acquia support Communities of Interest
Audio Storage
Engagement Tools
Audio Management
Blogs
Audio Archive Comments
Twitter
Content Tools Friendfeed
Site Content Utterli
News Aggregation Flickr
Community YouTube
Calendar Facebook
Program Profiles UserVoice

10. Why Engage?
Be the digital heart of your community
• Social Media was all a ‘twitter in 2008
• Local is the opportunity for 2009
• Local stations (especially the small to midsize markets)
have the opportunity to be the digital heart of your
community
• e opportunity is at your doorstep
• Give them a reason to participate
• Live the mission – public radio FOR the public
• Public radio is the right place for democratizing media

11. Why Public Radio?
e time is now
• Your audience is ready
• ey are listening … now … but for how long?
• Give them a reason to participate
• Live the mission – public radio FOR the public
• Public radio is the right place for democratizing media