1. TechKnowDealer.com
Where dealerships go
for the latest in SEO and
social media technology

2. Give Your Dealership
a Personal Touch
Where are your customers going online?
 Social Networking Platforms give you the opportunity to reach your
customers every day, in a relaxed online atmosphere where they go
to look for updates from people they know, companies they follow,
and bloggers they admire.
– Social Media Marketing is a way for you to casually mention sales, parts
promotions, finance specials, and reach a wide audience or
lead a targeted campaign.
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3. The Future of Dealerships
& Communication
Speak your Customer’s Language, Even If It’s Technology
 Social Networking will drive walk in traffic to your dealership and website
(Sales, Service, Finance/Special Finance and Parts Departments)
 By posting to networks like Twitter, Facebook, Youtube, and Linkedin, your
dealership will keep in constant contact with your customers
– Customers get: the latest promotions, coupons, car models, etc, through
many forms of media (Video, Blogs, Microblogs, etc) that also supply
search engines with content from your dealership.
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4. Stay Connected to
Your Customers
Keep in Constant Contact With your Customers
 Daily contact with posts letting customers know about sales events, service,
parts, and finance/special finance specials.
 Happier Customers, Higher CSI:
– By keeping your customers informed, customers come to your dealership
more often and in a better car-buying frame of mind
 Little to no maintenance required:
– Anybody can maintain it (Internet, Fleet , General Sales Managers or
even the receptionist).
– We can maintain it for a small monthly fee (including SEO and monthly training
session to keep you informed of the latest trends).
– Month to month, cancel any time (30 day notice).
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5. Differentiate Your
Dealership
Who else is doing it?
 Many dealerships have registered for social media marketing platforms,
but very few know how to use them and even fewer take full advantage
of their potential to increase sales and profit.
What other dealerships are doing [wrong]:
 Like advertising, simply being there (i.e. registering) won’t do it.
 While setting up your accounts right the first time around is essential, regular
upkeep is where most dealerships fall short.
– Exceed customer expectations by offering them the latest communication
and networking tools
– Target a particular demographic, and strengthen existing customer
relationships with little to no work.
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6. YouTube
What it is:
 A social network built around videos
What we do:
 Maintain your YouTube page (including initial setup), create a custom
background for each YouTube account, search your customer database
for YouTube users (& add them), SEO for Videos, shoot, upload, and
monitor your custom videos (everything from a virtual tour of your
dealership to introducing parts, service and sales staff).
The benefit to you:
 This will give your dealership a name and face to new customers while
reminding existing customers of the day they bought their car, part, etc.
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7. Twitter
What it is:
 A microblogging site; a site that asks you “what’s up” rather than “how’s
life?” (blogs are long, Facebook updates are short, Twitter is even
shorter).
 Twitter is a great tool for quickly communicating a message to a group of
people
What we do:
 Maintain your twitter page (including initial setup), create a custom
background for each twitter account, search your customer database for
twitter users (& add them), SEO for tweets, and create a custom portal to
track statistics (number of clicks, etc).
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8. Facebook
What it is:
 One of the most (daily) visited sites on the internet, it allows users to
connect and share their lives, news, etc through a variety of options
(status updates, wall posts, images, videos, etc) in the form of a “feed”.
 It asks a more in-depth “what’s up?” than twitter and keeps users
engaged with a variety of games, applications, and means of expression.
 Average time a user spends on Facebook (daily): more that 2 hours!
What we do:
 Maintain your profile (including initial setup), create a custom page(s),
search your customer database for Facebook users (and add them),
SEO for status updates, and custom portal to track statistics.
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9. Linkedin
What it is:
 A professional business social network: like facebook, but the general
rule is if you’ve met them in a business setting, you can add them. Think
of it as an online rolodex with videos, slideshows, a resume, status
updates, etc.
What we do:
 Maintain your profile (including initial setup), search your customer
database for users (& add them), SEO for status updates, create custom
PowerPoint presentations of your dealership, and create a custom portal
to track statistics (number of clicks, etc)
The benefit to you:
– Reach your executive/business types: speak their language, reach them on
their social level, and get recommendations for a job well done.
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10. Do What You Do Best: Sell Cars,
Let Us Take Care of the Rest
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11. Price Structure
Custom Wordpress blog &
original article
$5995 Setup
Videos, articles, etc added
to profile, advanced SEO
$4995 Setup
Added to business
Networks, Custom PPT
& basic SEO $3995 Setup
Custom
Registration &
Background $2995 Setup
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12. Phone: (408) 904-9533
Email: sales@techknowdealer.com
Thank You!