The document discusses corporate culture and its importance. It defines corporate culture as the personality of an organization, determined by its values, beliefs, experiences and behaviors. Research shows that a caring, loving culture leads to higher employee satisfaction and teamwork. A positive culture also improves efficiency, growth, teamwork, innovation and adaptation. Examples like Zappos and Google are given, known for their unique, employee-empowering cultures. The conclusion emphasizes that strong company culture is vital for business success.

1. Strategic Customer InsightsStrategic Customer Insights
InformingBusiness Decisions
By Amir Dora
Corporate Culture

2. Strategic Customer Insights
Contents
▪ What is Corporate Culture?
▪ What Is Company Culture And Why
Should You Care About It?
▪ Impacts on the business
▪ Corporate Culture Examples
▪ Research company before interview
▪ Corporate culture in Pakistan
▪ Conclusion

3. Strategic Customer Insights
What is Corporate Culture?
In short corporate culture is the personality of an organization.
VALUES, BELIEFS, EXPERIENCE
AND BEHAVIOURS

4. Strategic Customer InsightsWhat Is Company Culture And Why Should You
Care About It?
“Employees who felt they worked in a loving, caring culture
reported higher levels of satisfaction and teamwork,”
write researchers sigal barsade and olivia o’neill in harvard business review.
Psychologist explains that company culture accounts for 89% of
employee success at an organization.

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Impacts on the business
▪ Greater Efficiency
▪ Organisational growth
▪ Teamwork and innovation
▪ Adaptation for new joiners
▪ Shared Mission

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ZAPPOS: Corporate Culture Example
Zappos ranked number six on Fortune’s list of “Best Companies to
Work For.” Zappos is an organization that thrives on chaos, good
humor, personal expression, and employee empowerment. It shows
in the work environment and in employees’ casual attitudes.

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Google: Corporate Culture Example
▪ Google ranks No. 1 on Fortune's 'Great Places to Work'
▪ Good Business, Playroom, Free Food, free laundry rooms, free haircut,
massage rooms, nap pods, car wash, free transportation.
▪ Google also provides swimming pools
▪ Googlers can bringtheir pets to work
▪ Free fitness classes gym
▪ Death policy (If google employee
dies, his family gets half of the salary
for the next 10 years. the children of
employee will get $1,000 per month.)

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Research Company Before Interview
Most companies publish their
mission and values online, so you
should definitely take the time to
read these before you go
somewhere for an interview.
They’ll tell you a lot about a
compnay.

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Pakistan: Which Organizations In Pakistan Have
The Best Company Culture?
▪ Telenor Pakistan has been ranked as the top
employer in the country amongst various sectors.
▪ Compensation and benefits, brand image, career
growth, better work environment and social
responsibility were the factors for selection of Telenor
Pakistan as the most preferred employer.

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Conclusion
▪ There are concrete reasons why some businesses thrive
and others die, reasons beyond financial investment and
economic stability. Companies like Google, Zappos,
Amazon, even Facebook, are successful because they had
a good idea made great by a strong company culture.
▪ Creating a strong company culture is vital to the success of
your business
▪ Though some employers have acknowledged a fear that
employees will lack concentration if surrounded by peers, it
is likely they will be more relaxed and work harder if there
is a positive and friendly work atmosphere. Furthermore,
through actively developing relationships between
employees they will be far more likely to help each other
and work as a team, thereby ensuring an efficient and
productive attitude towards tasks and customers. Happy,
productive employees mean a far more successful and
innovative business.

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References
▪ http://money.cnn.com/magazines/fortune/best-companies/
▪ http://www.rediff.com/money/slide-show/slide-show-1-tech-amazing-perks-
google-offers-to-employees/20130311.htm#14
▪ http://thedsmgroup.com/google-perks/
▪ https://en.wikipedia.org/wiki/Zappos
▪ http://college.usatoday.com/2012/01/09/10-companies-you-should-want-to-
work-for/
▪ http://blog.aftercollege.com/2014/company-culture-care/

12. Strategic Customer Insights