The document discusses opportunities for strengthening an organization and finding new opportunities in the business of video games. It covers analyzing the organization's strengths and weaknesses through a SWOT analysis. It then discusses strategies for reaching a desired position, including developing a new pixel art roguelike game called Children of Morta focused on family and combat. It also discusses interacting with publishers, selecting new game projects for different platforms, and international publishing deals.

1. ‫وﯾدﯾوﯾﯽ‬ ‫ﺑﺎزیھﺎی‬ ‫ﮐﺳبوﮐﺎر‬
The Business of Videogames
‫ﺳوم‬ ‫ﺟﻠﺳﮫ‬
‫ﻓﺻﯾﺣﯽ‬ ‫اﻣﯾرﺣﺳﯾن‬
١٣٩۶ ‫ﺑﮭﻣن‬

2. ‫ﮐﺳبوﮐﺎر‬ ‫ﺗوﺳﻌﮫ‬
Business Development

3. ‫ﮐﺳبوﮐﺎر‬ ‫ﺗوﺳﻌﮫ‬
‫ﺳﺎزﻣﺎن‬ ‫ﺗﻘوﯾت‬ - ١
‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬ - ٢

4. ‫ﺳﺎزﻣﺎن‬ ‫ﺗﻘوﯾت‬ - ١

5. ‫ﺳﺎزﻣﺎن‬ ‫ﺗﻘوﯾت‬
‫ﺳﺎزﻣﺎن‬ ‫ﺷﻧﺎﺧت‬

6. SWOT Analysis

10. ●‫ﻗوت‬ ‫ﻧﻘﺎط‬
○‫ﻣﺑﺎرزه‬ ‫ﺳﯾﺳﺗم‬ ‫ﺗﺟرﺑﮫ‬
○‫ﻧﯾﻧﺟﺎ‬ ‫ﺑﺎزی‬ ‫ﺳﺎﺧت‬ ‫ﺑرای‬ ‫ﺑﺎﻻ‬ ‫اﻧﮕﯾزه‬
○‫ﻗوی‬ ‫ھﻧری‬ ‫ﺗﯾم‬
○‫ﻗوی‬ ‫اﻧﯾﻣﺎﺗور‬
●‫ﺿﻌف‬ ‫ﻧﻘﺎط‬
○‫ﻣوﺑﺎﯾل‬ ‫ﺑﺎزی‬ ‫ﺳﺎﺧت‬ ‫در‬ ‫ﺗﺟرﺑﮫ‬ ‫ﻋدم‬
○‫ﻣوﺑﺎﯾل‬ ‫ﺑﺎزیھﺎی‬ ‫ﺑﺎزار‬ ‫ﺷﻧﺎﺧت‬ ‫ﻋدم‬
●‫ﻓرﺻت‬
○‫ﻣوﺑﺎﯾل‬ ‫ﺑﺎزیھﺎی‬ ‫در‬ ‫ﺟدﯾد‬ ‫ﺗﺟرﺑﮫای‬ ‫ﺳﺎﺧت‬
○‫ﺑﺎزی‬ ‫ﺗوﻟﯾد‬ ‫ﺗﯾم‬ ‫ﺗﻌرﯾف‬ ‫ﺑﺎز‬
●‫ﺗﮭدﯾد‬
○‫ﺻﺣﯾﺢ‬ ‫ﺑﺎزارﯾﺎﺑﯽ‬ ‫اﻧﺟﺎم‬ ‫اﻣﮑﺎن‬ ‫ﻋدم‬
○‫ﭘروژه‬ ‫ﺷدن‬ ‫طوﻻﻧﯽ‬

11. ‫ﺳﺎزﻣﺎن‬ ‫ﺗﻘوﯾت‬
‫راھﺑرد‬

13. Porter’s Generic Strategies

14. ‫ﭼﯾﺳت؟‬ ‫ﺟﻣﻠﮫ‬ ‫اﯾن‬ ‫ﻣﺷﮑل‬
.‫ﺑﺎﺷﯾم‬ ‫ﻣوﻓق‬ ‫ﻣوﺑﺎﯾل‬ ‫ﺑﺎزیﺳﺎز‬ ‫ﮐﮫ‬ ‫اﺳت‬ ‫اﯾن‬ ‫ﻣﺎ‬ ‫اﺳﺗراﺗژی‬

16. ‫ﻣورﺗﺎ‬ ‫ﻓرزﻧدان‬ (‫)اﺳﺗراﺗژی‬ ‫راھﺑرد‬
.‫ﻣﯽﺑﺎﺷد‬ ‫داﺳﺗﺎﻧﯽ‬ ‫ﻋﻧﺎﺻر‬ ‫دارای‬ ‫ﮐﮫ‬ roguelike ‫ﭘﯾﮑﺳﻠﯽ‬ ‫ﺑﺎزی‬ ‫ﯾﮏ‬ ‫ﻋﻧوان‬ ‫ﺑﮫ‬ ‫ﺟﺎﯾﮕﺎه‬ ‫ﯾﺎﻓﺗن‬
.‫ﺧﺎﻧواده‬ ‫ﺑر‬ ‫ﺗﮑﯾﮫ‬ ‫و‬ ‫ﺑﺎزی‬ ‫در‬ ‫ﻣﺑﺎرزه‬ ‫ﻋﻧﺎﺻر‬ ‫روی‬ ‫ﺗﻣرﮐز‬
.‫ﺑﺎﻻ‬ ‫ﺟزﯾﯾﺎت‬ ‫ﺑﺎ‬ ‫ﺧﺎص‬ ‫ﻧﺳﺑﺗﺎ‬ ‫ھﻧری‬ ‫ﺳﺑﮏ‬ ‫اﺟرای‬
.‫ﺳﺎﺧت‬ ‫ﻓرآﯾﻧد‬ ‫ﮔذاﺷﺗن‬ ‫اﺷﺗراک‬ ‫ﺑﮫ‬ ‫و‬ ‫ﺑﺎزی‬ ‫ﺳﺎﺧت‬ ‫ﭼﺎﺑﮏ‬ ‫ﻓرآﯾﻧدھﺎ‬ ‫ﮐردن‬ ‫دﻧﺑﺎل‬ ‫و‬ ‫ﻧﻔره‬ ‫ده‬ ‫ﺗﯾم‬ ‫ﺑﺎ‬ ‫ﺑﺎزی‬ ‫ﺗوﺳﻌﮫ‬
.‫ﺑﺎزی‬ ‫ﻧﻣﺎﯾﺷﮕﺎهھﺎی‬ ‫در‬ ‫ﻓﯾزﯾﮑﯽ‬ ‫ﺣﺿور‬ ‫ھﻣﯾنطور‬ ‫و‬ ‫ﻣﺟﺎزی‬ ‫ﺣﺿور‬ ‫طرﯾق‬ ‫از‬ ‫ﺑﺎزی‬ ‫ﻣورد‬ ‫در‬ ‫آﮔﺎھﯽ‬ ‫اﯾﺟﺎد‬
.‫ھﻣزﻣﺎن‬ ‫ﻋرﺿﮫ‬ ‫و‬ ‫راﯾﺎﻧﮫ‬ ‫و‬ ‫ﮐﻧﺳول‬ ‫ﭘﻠﺗﻔرمھﺎی‬ ‫روی‬ ‫ﺗوﺳﻌﮫ‬
.‫ﺑﯾناﻟﻣﻠﻠﯽ‬ ‫ﺑﺎزیﺳﺎزی‬ ‫ﺻﻧﻌت‬ ‫ﺑدﻧﮫ‬ ‫اﻋﺿﺎی‬ ‫ﺑﺎ‬ ‫ﺗﻌﺎﻣل‬

17. ‫ﻣطﻠوب‬ ‫ﺟﺎﯾﮕﺎه‬ - ‫ﻓﻌﻠﯽ‬ ‫ﺟﺎﯾﮕﺎه‬ = ‫ﺑرﻧﺎﻣﮫرﯾزی‬

18. ‫ﺳﺎزﻣﺎن‬ ‫ﺗﻘوﯾت‬
‫ﺑرﻧﺎﻣﮫھﺎ‬ ‫اﺟرای‬

20. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬ - ٢

21. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺟدﯾد‬ ‫ﺑﺎزی‬ ‫ﭘروژه‬ ‫اﻧﺗﺧﺎب‬

23. digitallydownloaded.net

24. Inside

25. Super Mario Odyssey

26. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺟدﯾد‬ ‫ﭘﻠﺗﻔرم‬ ‫ﺑرای‬ ‫ﺑﺎزی‬ ‫ﺳﺎﺧت‬

31. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﻧﺎﺷر‬ ‫ﺑﺎ‬ ‫ﺗﻌﺎﻣل‬

33. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺑﯾناﻟﻣﻠﻠﯽ‬ ‫ﻧﺷر‬ ‫ﺣق‬ ‫ﺑﺎ‬ ‫ﻧﺎﺷر‬

34. ‫ﭼﯾﺳت؟‬ ‫ﻧﺎﺷر‬ ‫از‬ ‫اﻧﺗظﺎر‬

35. ‫ﺗوﻟﯾد‬ ‫ﺗﻘوﯾت‬
‫ﺑﺎزارﯾﺎﺑﯽ‬
‫ﭘﺷﺗﯾﺑﺎﻧﯽ‬ ‫و‬ ‫ﻓروش‬

36. ‫دارد؟‬ ‫ﺗوﻟﯾد‬ ‫ﺗﻘوﯾت‬ ‫اﻧﮕﯾزه‬ ‫ﻧﺎﺷر‬ ‫زﻣﺎﻧﯽ‬ ‫ﭼﮫ‬

37. ‫دارد؟‬ ‫ﺑﺎزارﯾﺎﺑﯽ‬ ‫اﻧﮕﯾزه‬ ‫ﻧﺎﺷر‬ ‫زﻣﺎﻧﯽ‬ ‫ﭼﮫ‬

38. ‫دارد؟‬ ‫ﭘﺷﺗﯾﺑﺎﻧﯽ‬ ‫و‬ ‫ﻓروش‬ ‫اﻧﮕﯾزه‬ ‫ﻧﺎﺷر‬ ‫زﻣﺎﻧﯽ‬ ‫ﭼﮫ‬

41. Crescent Moon Games
Hey guys
I just saw the preview of your game on Touch Arcade and it looks really good.
I'm curious if you had any interest in looking for publishers on iOS and Android.
If so, just let me know.
I'd love to check out the game!
Best,
Josh

42. 11 bit studios
Hi!
Marek Ziemak from 11 bit studios here. I was wondering if you’re interested in discussing coop opportunities. I’ve recently seen Children of Morta on Indie
DB and I could not resist dropping you a line.
We’re an active indie publisher and an indie developer operating in PC, console and mobile markets and we’re currently looking for great creative teams
willing to join our Indie publishing program. You might have heard about us thanks to our latest game This War of Mine and previously the Anomaly series.
We guarantee great marketing, fair business model and full creative freedom for you and your team. As we’re developers ourselves we believe we’ve crafted
a program that’s truly helpful and very transparent.
We can help in many ways. We’re Pro in promoting, publishing and distributing games and we have the funds to finance or co-finance the development
process. We’re ready to help (or fully take care of) QA, localization and porting to new platforms. In addition we have a great relationship with our partners
such as Apple, Google, Microsoft, Sony etc. We’re also traveling with our games a lot. Our strategy is to be on all main Indie game shows.
As mentioned we’re looking for unique, highly creative projects just like yours. Please let me know if this is something you would like to discuss.
Thanks in advance,
Marek

43. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﻣﺣﻠﯽ‬ ‫ﻧﺎﺷر‬

44. ‫ﺑﺎزی‬ ‫ﻧﺷر‬ ‫ﻗرارداد‬

45. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫دﯾﺟﯾﺗﺎل‬ ‫ﻋرﺿﮫ‬
Self Publish

47. ‫ﭘﻠﺗﻔرم؟‬ ‫ﺑﺎ‬ ‫ارﺗﺑﺎط‬

49. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
Port

50. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺳرﻣﺎﯾﮫ‬ ‫ﺟذب‬

51. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﭘروژه‬ ‫ﺑرای‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫ﺟذب‬

52. Publisher

53. Pitch Document

54. Game Design Document
Project Proposal

55. Crowdfunding

57. Bootstrapping

61. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺷرﮐت‬ ‫ﺑرای‬ ‫ﺳرﻣﺎﯾﮫ‬ ‫ﺟذب‬

62. ‫ﺷرﮐت‬ ‫ﮔذاری‬ ‫ارزش‬
Valuation

63. Accelerator
Angel Investor
VC

64. ‫ﮐﺳبوﮐﺎر‬ ‫طرح‬
Business Plan

65. NPV
Net Present Value

66. Share Holder Agreement
(SHA)

67. ‫ﺷرﮐت‬ ‫ﮐﻧﺗرل‬

69. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺳﻔﺎرﺷﯽ‬ ‫ﭘروژه‬ ‫اﻧﺟﺎم‬

70. Work for Hire

71. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
‫ﺗوﺳﻌﮫدھﻧده‬ ‫ﺗﯾم‬ ‫ﺑﺎ‬ ‫ھﻣﮑﺎری‬
(‫ﻧﺎﺷر‬ ‫ﻋﻧوان‬ ‫)ﺑﮫ‬

72. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
Co-development

73. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
Game Technology

74. ‫ﺟدﯾد‬ ‫ﻓرﺻتھﺎی‬ ‫ﯾﺎﻓﺗن‬
Game Services

75. ‫ﻓروش‬
Selling

77. :‫ﺑﮫ‬ ‫ﺷﻣﺎ‬ ‫ﻓروش‬
‫رﺳﺎﻧﮫ‬ - ١
‫ﭘﻠﺗﻔرم‬ - ٢
‫ﻧﺎﺷر‬ - ٣
‫ﻣردم‬ - ۴
‫روﯾداد‬ ‫و‬ ‫ﺟﺷﻧواره‬ - ۵
‫ﺳرﻣﺎﯾﮫﮔذار‬ - ۶
‫آﯾﻧده‬ ‫ھﻣﮑﺎر‬ - ٧

78. ‫ﻓﻌﻠﯽ‬ ‫ھﻣﮑﺎر‬ - ٨
‫دوﻟﺗﯽ‬ ‫ﻧﮭﺎد‬ - ٩
‫ﮐﺎرﻓرﻣﺎ‬ - ١٠

80. 3 Tens
‫ﻣﺧﺎطب‬ ‫ﻗطﻌﯾت‬ ‫ﻋدم‬

81. ‫ﻣﺣﺻول‬ ‫ارزش‬ - ١

82. ‫ﺷﻣﺎ‬ ‫ﺷﺧص‬ ‫ارزش‬ - ٢

83. ‫ﺷﻣﺎ‬ ‫ﺷرﮐت‬ ‫ارزش‬ - ٣

84. ‫ﻓروش؟‬ ‫در‬ ‫ﺑﺎزارﯾﺎﺑﯽ‬ ‫ﻧﻘش‬

85. ‫ﻓروش؟‬ ‫در‬ ‫دروغ‬

86. ‫ﻣﯽرود؟‬ ‫ﺑﺎﻻ‬ ‫ﭼﮕوﻧﮫ‬ ‫ﺷﻣﺎ‬ ‫ﺑﺎزی‬ ‫ﻣﺣﺻول‬ ‫ارزش‬

87. ‫ﻣﯽﺑرد؟‬ ‫ﺑﺎﻻ‬ ‫را‬ ‫ﺷﻣﺎ‬ ‫ﺷﺧص‬ ‫ارزش‬ ‫ﭼﯾزی‬ ‫ﭼﮫ‬

88. ‫ﻣﯽﺑرد؟‬ ‫ﺑﺎﻻ‬ ‫را‬ ‫ﺷﻣﺎ‬ ‫ﺷرﮐت‬ ‫ارزش‬ ‫ﭼﯾزی‬ ‫ﭼﮫ‬

89. ‫ﺗﻣرﯾن‬
SWOT Analysis

90. ‫ﺑﯾﺷﺗر‬ ‫ﻣطﺎﻟﻌﮫ‬ ‫ﺑرای‬ ‫ﻣﻧﺎﺑﻊ‬
1 - Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist, Brad Feld
https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1118443616
2 - Steve Jobs, Walter Isaacson
https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537
3 - Porter’s Generic Strategies
https://www.mindtools.com/pages/article/newSTR_82.htm
4 - Anatomy of Design Document
https://www.gamasutra.com/view/feature/131791/the_anatomy_of_a_design_document_.php
https://www.gamasutra.com/view/feature/131818/the_anatomy_of_a_design_document_.php

91. ‫ﺑﯾﺷﺗر‬ ‫ﻣطﺎﻟﻌﮫ‬ ‫ﺑرای‬ ‫ﻣﻧﺎﺑﻊ‬
5 - To Sell is Human, Daniel Pink
https://www.amazon.com/dp/1594631905?_encoding=UTF8&isInIframe=0&n=283155&ref_=dp_proddesc_0&s=books&sho
wDetailProductDesc=1#product-description_feature_div
6 - Way of the Wolf, Jordan Belfort
https://www.amazon.com/Way-Wolf-Straight-Persuasion-Influence/dp/1501164287
7 - You Don’t Need a F-ing Publisher, Nigel Lowrie, GDC
https://www.youtube.com/watch?v=mAI5W7Y5H28&index=8&list=PLxeVDdbnqrc6rzIN4Jgn3g0GVsPkjRf5I