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Being John Malkovich:Getting inside the user’s head Ami Rotter  | User Experience Design Manager
MediaMind: Addressing Digital Advertising Challenges Advertisers Consumers Agencies MediaMind Publishers
The Process
Competition
Filling Forms
Filling Forms ,[object Object]
Use it yourselfLook for: Misconceptions, Mistakes
Good design is like the air conditioning in the room.  If it’s working well, maintaining the right climate,  nobody even notices it. You only pay attention to it when it’s not working.” “ ” By Jared Spool
Getting the User’s Attention
Getting the User’s Attention
Getting the User’s Attention
Working  with Data
Before:
After:
Confusion and clutter are failures of design,  not attribution of information “ ” Edward Tufte Envisioning Information  Beautiful Evidence The Visual Display of Quantitative Information
Breaking the Convention
Convention
Unconventional
When should we break the convention? When the change is significantly better that its value negates the added learning curve and strangeness.  “ ” Bill Higgins, IBM
Fitts' Law ,[object Object]
The time to acquire a target is a function of the distance to and size of the target.
Former Lieutenant Colonel in the US Air Force.
MT = a + b log2(2A/W),[object Object]
Tab Titles Dilemma
Tab Titles Dilemma Descriptive: Broad:
Don’t argue about it- Test it! “ Bruce "Tog" Tognazzini Apple’s first Interaction Designer:1978 to 1992 Founder, Apple Human Interface Group ”
Tab Titles Dilemma
Sometimes More is Less
Sometimes More is Less
Sometimes More is Less
Providing User Assistance Help I need somebody “ ” Photo by: Rick Dolishny
Providing User Assistance Before: After:
Providing User Assistance Before:
עזרה Before: After:
עזרה Before: After:
If I can’t picture it  I can’t understand it  “ Albert Einstein ”
Communicating the Technology #Fail הארץ מוסף "גלריה"  12.8.2011
Communicating the Technology הארץ מוסף "השבוע"  12.8.2011
Happy Users

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UXI Live 2011 Ami Rotter