Project for apricot processing in Ladakh, India

2. Components of the General Environment
Economic
Demographic
Socio-cultural
Industry
Environment
Competitive
Environment
Political/
Legal Geographic
Technological

7.  ProjectRationale
 About Apricot
 Current Scenario
 Proposed Model
 Product
 Management

8. The project aims at supplementing the
existing income (which is inadequate)
of the resource poor through optimal
utilization of available natural
resources (Apricot) in a sustainable
and environment friendly manner.

9.  Apricot is native to regions with cold winters
 Ladakh has 21 varieties of apricot
 Apricots have high nutritional content
 It is an untapped resource due to the lack of processing
and marketing facilities.
 “Organic by default”
 Seasonality
 Perishability –over ripe within 2-3 days
 Variety of uses
 High potential to increase income

10.  High production
 Absence of market linkages for remote
areas
 Most of the product is wasted or fed to the
cattle
 Absence of know how for processing bitter
apricot
 Small entrepreneurs catering to local
demand

11. Farmer Farmer Farmer Farmer
VCs VCs
PC
Legend:
Marketing VC- Village Centre;
PC- Processing Centre;
Retail
Organic
Chains
Stores

12.  Apricot Jam
 Apricot Oil
 Solar Dried Apricot
 Osmotic Dried Apricot
 Apricot Juice

13.  Current:
 Open solar drying
 Sulphuring
 Manual extraction
 Proposed:
 Field Research Lab Solar driers
 Organic Drying
 Cold extraction of Oil

14. Farmer
Apricot Apricot Bitter
Sweet
Drying Kernel
Pulping
Oil extraction
Packaging
Processing & packaging
Packaging
Wholesaler Wholesaler
Wholesaler Retailer
Retailer
Retailer Consumer
Consumer ,
Consumer

15. Competitive Strengths
QUALITY
Competitively Priced
Removal of intermediaries
Price leader
PRICE VARIETY

16. QUALITY
Backward Integration
FPO standards
Multistage quality control
PRICE VARIETY

17. QUALITY
Gamut of offerings
Novel Flavour
Diverse Market segments
PRICE VARIETY

18.  High income group
 Health conscious
 Segment with social concerns
 Foreigners/tourists

19.  Large retail chains like Walmart, Reliance,
Food Bazaar.
 Health spas.
 Upscale hyper-markets
 Specialized organic stores

20.  Managerial capacity building
 Strong market linkages

21. Thank You