It's all about matrix cellular services.

1. Balanced Score Card: A study on its implementation in Matrix Under the Guidance Of :- Presented By:- Ms. NidhiVermaAmit Kumar Singh Faculty, PCTE MBA 2C

2. 1995 – Year of Incorporation. One of the largest telecom service providers with a pan India presence. Worldwide telecommunication solutions - mobile & wireless. services; national/international clients, individual and corporate. Nationwide network, over 1400 professionals in all areas of sales, marketing, customer service, operations and logistics. Partnerships with over 30 country specific international service providers. Over 1,25,000 customers and corporate houses.

4. They are basically in two areas of operation – National – They are a Customer Management Unit of the world famous VODAFONE International Roaming Cellular Telephony

5. INTERNATIONAL ROAMING CELLULARTELEPHONY

7. Up to 60% saving on International Roaming bills A country specific mobile number from Matrix: chargeable at applicable local rates, free incoming calls in most countries etc. Technologically superior company Matrix connects with the biggest international networks - AT&T, NTT, DoCoMo, Vodafone etc. Seamless connectivity, including Japan and South Korea International roaming numbers do not work in all countries. Patchy coverage and call drops are complaints. A customer-oriented company understanding problems faced by international travelers The smarter way to stay connected.

9. Instant Activation and delivery Anywhere in India The mobile phone is activated even before the traveler leaves India and SIM delivered at office / home. Billing in Indian Rupees Saves foreign exchange. Pay through credit card. Itemized bills given. Separate International Number The freedom of giving the number to a few important people and screening unwanted calls, thereby considerable saving on phone bills. Special Offers for Students Australia, UK and USA bound students, Matrix offers special rates the smarter way to stay connected 12.

10. Alliance British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanCBank, DHL amongst others. Some of the special offers…. Deutsche Bank Platinum Credit Card. HDFC Titanium Credit Cards. Jet Airways. British Airways. Citibank UltimaCredit Card. Citibank Platinum Credit Card. StanCPlatinum Card. American Express Platinum Card.

11. Qantas Airways. Amex Travelers Cheques DHL HDFC Bank Our Alliance

14. Kaplan and Norton(1992) identified four perspectives representing the important facets of the organization. These were: Financial perspective. Customer perspective. Internal business perspective. Innovation & Learning perspective.

15. The Four Perspectives: Cause and Effect Relationship

16. Balancing long and short term actions. Balancing different measures of success and Financial Customer Internal Operations Human Resource Systems & Development (Learning & growth) A way of tying strategy to measures of action .

21. Research design The research design of this research is descriptive Data Collection Primary data and Secondary data. Method Of data Collection Secondary data was gathered, i.e. regarding the rural markets and the behavior of the rural consumer through different books Internet and news in magazines. Primary data was collected through Schedules that were used for collecting data relating to the study.

22. Universe Matrix Cellular Services Private Limited Employees. Population In this research, the population is the Allahabad Centre’s Employee of the company. Sampling unit In my study, the sampling unit consists of every single employee of the Allahabad centre of the company. Sampling size The sample size for my research is 20. Sampling techniques In this research study, random sampling is opted.

23. 4. Data analysis and interpretation Graph 4.1 Mission and strategy

24. Graph 4.2 Leadership

25. Graph 4.3 Organizational Culture

26. Graph 4.4 Structure and process

27. Graph 4.5 Management Practice

28. Graph 4.6 Systems and policies

29. Result and Findings Organization culture is very conducive for implementation in matrix cellular services. Most of the employee are not very sure what exactly the BSC is and what are the objectives of BSC. Company is reluctant to share the strategic information with the employees. Matrix is good at follow up of the targets of the BSC. Matrix has not fully implemented the BSC, there is another system which is used other than BSC. Some of the departments don’t have BSC yet.

30. Suggestions Matrix should try to share more information with the employees so that they can contribute more towards organizational goal. Matrix should implement the BSC in the remaining departments to achieve its objective.

31. Conclusion The Balanced Scorecard is a very important strategic management tool which helps an organization to not only measure the performance but also decide the strategies which are needed to be adopted so that the long-term goals are achieved. Thus, in other words, the application of this tool ensures the consistency of vision and action which is the first step towards the development of a successful organization.