What is SEO Why Optimize? Increase Visibility On Page Optimization ~ Title tag ~ Relevant content ~ Meta tag ~ Improve the structure of your URLs ~ Proper use of heading tag ~ Optimization on images ~ Write better links ~ XML site map Off Page Optimization ~ Link building ~ More On Links ~ Social Media

1. 1
Know The Basics Of SEO
Presented by:
Amit Das
National Institute of Technology Calicut

2. 2
Presentation Overview
 What is SEO
 Why Optimize?
 Increase Visibility
 On Page Optimization
 Off Page Optimization
National Institute of Technology Calicut Amit Das

3. What is Search Engine Optimization
(SEO) Search engine optimization is the
process of improving the visibility of a
website in a search engine's un-paid
search results.
It involve editing website's content, HTML
and associated coding to both increase its
relevance to specific keywords.
National Institute of Technology Calicut Amit Das 3

4. 4
Why Optimize?
 To get more traffic on website
 SEO plays a crucial role in on line
business website
 Better SEO, more visitors ,
increased marketing
National Institute of Technology Calicut Amit Das

5. How To Increase Visibility?
° Cross linking more important pages
° Writing frequently searched keyword
phrase
° Updating content make crawlers visit
frequently
° Including Title & Meta description
° URL Normalization of web pages via
multiple urls
National Institute of Technology Calicut Amit Das 5

6. 6
On page optmization
 Title tag
 Relevant content
 Meta tag
 Improve the structure of your URLs
 Proper use of heading tag
 Optimization on images
 Write better links
 XML site map
National Institute of Technology Calicut Amit Das

7. 7
On page optimization
 Title Tag
• It’s important to include a keyword or two
in the title tag
• Number one optimization factor
• Included in results display
• Unique title for each landing page
• Avoid using a single title tag for all pages
• Avoid using extremely lengthy titles
National Institute of Technology Calicut Amit Das

8. 8
On page optimization
•Relevant content
•Target audience, find keywords which they will
search and write a relevant content
•Write easy-to-read text
•Stay organized around the topic
•Create content primarily for your users, not
search engines
•Frequency and percentage of keywords in
content is also considerable
•Keyword rich content as important as usage of
keyword in domain Amit DasNational Institute of Technology Calicut

9. 9
On page optimization
•Relevant content
•Target audience, find keywords which they will
search and write a relevant content
•Write easy-to-read text
•Stay organized around the topic
•Create content primarily for your users, not
search engines
•Frequency and percentage of keywords in
content is also considerable
•Keyword rich content as important as usage of
keyword in domain
National Institute of Technology Calicut Amit Das

10. 10
On page optimization
 Meta Tag
•A page's description meta tag gives
search engines a summary of what
the page is about
•This gives the user clues about
whether the content on the page
matches with what he or she is
looking for.
•<meta name="description”
content="Amit Das's Website">
National Institute of Technology Calicut Amit Das

11. 11
On page optmization
 Improve the structure of your URLs
• It lead to better indexing of
your documents
• Use brief and descriptive URLs
• URL to a document is displayed
as part of a document's title
National Institute of Technology Calicut Amit Das

12. 12
On page optmization
 Proper use of heading tag
• The various heading tags give a priority to
the content and help index your site
properly
• Use of heading tags helps users, web
browsers and search engines to know
where the major key points are
National Institute of Technology Calicut Amit Das

13. 13
On page optimization
 Optimazion on Images
• Use brief, but descriptive filenames
• Supply alt text when using images as links
• Supply an Image Sitemap file
• Avoid writing excessively long alt text that
would be considered spammy
• Avoid using only image links for your site's
navigation
National Institute of Technology Calicut Amit Das

14. 14
On page optimization
 Write better links
• Suitable anchor text makes it easy to
convey the contents linked
• Write concise text
• Think about anchor text for internal links
too
• Including title attributes on links is another
important step that any good web site will
have
National Institute of Technology Calicut Amit Das

15. 15
On page optimization
 Make your site easier to navigate
•Create a naturally flowing hierarchy
•Use mostly text for navigation
•Put an HTML site map page on your site
which helps user
•XML sitemaps — that are used by the
search engines in order to index through
your site
National Institute of Technology Calicut Amit Das

16. 16
Off page optimization
 Link building:
• Which websites link to you
• The number of websites linking to you
• The page title of the website linking to you
• The anchor text used in the link linking to you
• The number of outbound links on the website that
is linking to you
• The IP Address of the websites linking to you.
National Institute of Technology Calicut Amit Das

17. 17
Off page optimization
 More on links :
• Multi-tier backlinks
• Out Bound Links
• Varied backlinks
•It would be advisable to ensure that one
gets links from a variety of sources like
article directories, sites relating to
news, bookmarking sites etc.
National Institute of Technology Calicut Amit Das

18. 18
Off page optimization
 Social Media
• Know about social media sites
• Reach out to those in your site's related
community
• Traffic can be increase by publishing the links
via social media site like facebook, twitter etc.
• The more votes / likes you receive, the more
likely your post is to be noticed by others and
shared around, often resulting in additional link
backs from other blogs, etc.
• Master making announcements via blogs and
being recognized online
National Institute of Technology Calicut Amit Das

19. 19
Search Engine
Optimization
THANK YOU!
National Institute of Technology Calicut Amit Das