1. CSR Strategy Consulting

2. Executive Summary
Bangalore based CSR consulting and implementation start up, leveraging
technology to resolve the pain points of the CSR life cycle and ecosystem by
designing a collaborative platform for effective strategy formulation and efficient
implementation
End to end cloud based digital marketplace platform to enable and empower
corporate CSR players to “Discover, Fulfil and Engage” with NGOs

3. CSR Government mandate
Governed by clause 135 of the Companies Act, 2013
Applicable to companies with
1. An annual turnover of Rs 1,000 crore and more, or
2. A net worth of Rs 500 crore and more, or
3. A net profit of Rs 5 crore and more
CSR committee consisting of their board members, including at least one
independent director
Spend at least 2% of their average net profit in the previous three years on CSR
activities

4. Penalty
Though the current policy is “comply or explain”, it is expected to become an enforcement with
penalty within 2-3 years, similar to other MCA rules and SEBI mandates like BRR,etc due to the
Central Government aligning itself with UNSDG ( United Nation Sustainable Development Goals)
and setting high standards of adherence and commitment to the 17 goals outlined in SDG.
Penalise firms not spending 2% of profits on CSR: Parliamentary Panel Report ,2015

5. Compliance Vs Opportunity

6. Rationale: Triple bottom line
Present Scenario
Business increasingly has been viewed as a major cause of social, environmental,
and economic problems
Prospering at the expense of the broader community
Social and economic goals are not inherently conflicting, but integrally
connected
Competitiveness depends on how productively companies use labour, capital
and natural resources

7. Rationale: Triple bottom line
Solution
Principle of shared value, involving creating economic value in a way that also
creates value for society
Do not treat corporate success and social welfare as a zero-sum game.
A win-win situation for both
Identify both positive and negative effects a company can have on society,
determine which ones to address, and suggest effective ways to do so
Strategically, CSR can become a source of competitive advantage, as the
business applies its considerable resources, expertise, and insights to activities
that benefit society

8. Challenges Encountered
Time consuming selection of NGO
Inability to find proper NGOs to execute CSR activities
Possibility of misuse of funds
 Tactless CSR consulting
Inability to track performance status of the project
Working simultaneously with more than two NGOs
 Impracticality in conducting CSR activities despite meeting criteria

9. Our offerings
 CSR Consulting
 NGO evaluation / Selection
 Proposal Preparation
 Project Monitoring
 Impact assessment
 Statutory Compliance
 Training

10. Benefits/Value
Proper formulation of policies and guidelines
Tracking of recent activities and emerging trends in CSR peripherals
Depicts the uses of funds, track suppliers’ performance and quality
Blueprint for future course of activities
Assurance of proper utilization of CSR funds
Better reputation, visibility, branding in society, SCA
Agility and flexibility

11. Strategy Framework-Approaches
Inside-Out approach to design of CSR strategy
Outside-In approach to design of CSR strategy
Sphere 1: Company Sphere 2: Stakeholder Sphere 3: Community

12. Competitive Context
2. Context for
firm strategy
and Rivalry
1. Related and
Supporting
Industries
3. Local
Demand
Conditions
4. Factor
Conditions

13. Wireframe

15. Thank You!!