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Shared	Value	Initiative	India	
http://sharedvalue.in
Shared	Value	Initiative	India	
Shared	Value	Initiative	India is	the	regional	partner	of	the	Shared	Value	Initiative
Institute	for	Competitiveness,	India	
• An	independent,	international	initiative	centred	in	India,	
dedicated	to	enlarging	and	disseminating	the	body	of	
research	and	knowledge	on	competition	and	strategy,	
pioneered	over	the	last	25	years	by	Professor	M.E.	Porter	
of	the	Institute	for	Strategy	and	Competitiveness,	
Harvard	Business	School	(ISC,	HBS),	USA
• Conducts	and	supports	indigenous	 research,	offers	
academic	and	executive	courses,	and	provides	advisory	
services	to	the	corporate	set-ups	and	the	governments
• Studies	competition	and	its	implications	for	company	
strategy;	the	competitiveness	of	nations,	regions	&	cities
Shared	Value	Initiative	(SVI)
• A	global	community	of	leaders	who	find	business	
opportunities	 in	societal	challenges.	
• The	Initiative	was	announced	as	a	Commitment	to	Action	for	
the	Clinton	Global	Initiative	Annual	Meeting	in	2012.
• Connects	practitioners	in	search	of	the	most	effective	ways	
to	implement	shared	value	using the	shared	value	
framework	pioneered	by	Professor	Michael	Porter	and	Mr.	
Mark	Kramer	
• Enables	a	platform	for	the		companies,	civil	society	
organizations,	and	governments	to	redefine	capitalism	by	
leveraging	the	power	of	market-based	competition	in	
addressing	social	problems.
Objective
To	bring	the	realization,	understanding,	adoption	and	implementation	of	the	best	practices	for	creating	shared	value	among	the	
organizations	operating	in	India,	thereby	accelerating	the	economic	and	social	progress	towards	a	more	equitable	and	sustainable
India.
Shared	Value	Initiative	India	
• A	non-profit	undertaking	that	aims	to	influence	the	change	in	focus	
and	approach	of	the	organizations	&	institutions	in	India	towards	
responsible	business	practices
• The	initiative	intends	to	be	a	non-partisan,	non-governmental	
organization	and	is	not	intended	to	be	a	lobbying	group
• Embraces	shift	towards	a	legitimate	way	of	making	profits	by	creating	
awareness	among	companies,	civil	society,	and	government	
organizations	to	leverage	the	power	of	market	based	competition	in	
addressing	social	problems
• Community	of	corporate	CXOs,	government,	media,	investors,	
academic	communities	and	civil	society	leaders	committed	to	the	
redefinition	of	capitalism	towards	finding	business	opportunities	in	
societal	challenges	thereby	leading	to	future	prosperity	of	all	Indians
Sustainable	
Growth
Serve
Survive
Activities	&	Engagements	
Workshops	&	
Programs	
Summits	&	Events
Shared	Value	
Index
Shared	Value	
Enterprise
Shared	Value	
Professional	
Certification
• Organizing	Summit	and	Events	to	bring	together	business	 thinkers	and	leaders	across	industries	
to	put	forward	the	adoption	of	the	shared	value	concept
• Organizing	programs	& workshops on	shared	value.	
• The	award	recognizes	companies	contributing	to	the	society	by	incorporating	shared	value	
initiatives	in	their	business	 models.	The	best	ones	get	awarded	via	Porter	Prize	for	creating	shared	
value
• Endorsing	companies	who	createa	large	scale	impact	on	society	through	shared	value	enterprise
• Professionals	 &	firms	from	across	the	world	that	are	trained	to	provide	shared	value	consulting	
services	to	corporations,	governments	and	civil	society	organizations	through	shared	value	
professional	certification	
• Shared	value	index	will	measure	financial	performance	of	companies	relative	to	the	social	
progress	created	by	their	activities
Porter	Prize	on	
CSV
• Shared	Value	Initiative	India	recognizes	the	organisations	that	are	using	shared	value	activities	in	their	business	models	
and	bringing	a	positive	change	in	society	
• Organizations	are	awarded	Porter	Prize	on	Creating	Shared	Value
• Winners	of	Porter	Prize	on	CSV	for	the	year	2015
• JSW	Group
• Jain	Irrigation
• Previous	year	winners	
• Hindustan	Unilever	Limited	(2014)
• Rallis	India	Limited	(2013)
• Godrej	Group	(2013)
• Mother	Dairy	(2012)
• ICICI	Lombard	(2012)	
Porter	Prize	on	CSV
• Shared	Value	Enterprise	(SVE) recognize	companies	that	are	creating	economic	and	social	impact	through	a	profitable	business	model
• An	endorsement	for	companies	that	will	highlight	their	corporate	credibility	in	creating	a	positive	impact	on	society
• A	shared	value	enterprise	would	be	looked	upon	as	change	maker	that	many	companies	will	look	up	to.	
• The	endorsement	will	bring	to	fore	that	a	company	is	acting	as	a	force	for	good	in	society
• The	enterprises	will	be	celebrated	at	the	yearly	Shared	Value	Summit	in	India
• Companies	will	be	accessed	across	the	following	parameters	
Business
Inputs
Social
Outputs
Social
Outcomes
Business
Value
Created
• Business	Inputs–Time	devoted,		Investments
• Social	Output	– No.	of	people	reached
• Social	Outcomes	– Increase	in	economic	stability	of	
• Business	Value	Created	– Revenue	generated	
through	activities,	increase	in	market	share.	
Shared	Value	Enterprise
How	will	we	do	it?	
Defining Shared
Value for a
organization
Identification of
Parameters
Designing
Questionnaires
Assessing
Questionnaires
Recognizing
Organization
Stage	1
•Identification	of	companies	creating	a	positive	impact	on	the	society	
Stage	2
•Eligible	companies	will	be	assessed	across	various	parameters	
Stage	3
•Assessment	of	companies	done	by	shared	value	experts	at	SVII	
Stage	4
•Based	on	the	outcome	of	assessment,	a	company	would	be	recognized	as	a	
Shared	Value	Enterprise
• A	well	established	approach	will	be	used	for	recognition	of	enterprises	as	a	shared	value	enterprise	
• There	is	a	detailed	process	of	assessment,	and	it	begins	once	the	company	applies	to	become	a	shared	value	
enterprise.	The	process	will	have	various	stages
SVE	- Methodology
Shared	Value	Professional	Course	
• A consortium	of	professionals	&	independent	consulting	firms	around	the	world	will	be	trained	to	provide	shared	value	
consulting	services	to	corporations,	governments	and	civil	society	organizations.
• Professionals	from	companies	would	be	selected,	trained	&	certified	in	shared	value	by	Shared	Value	Initiative	India	&	Shared
Value	Initiative
• The	training	program	comprises	of	modules	on	shared	value	across	industries	and	geographies	,	the	client	landscape,	
identification	of	shared	value	opportunities,	initiative	design,	shared	value	measurement,	and	enterprise-level	components	
of	shared	value	strategy.
• Aim	is	to	advance	the	adoption	and	implementation	of	shared	value	strategy	by	Indian	companies	
• Shared	Value	Professional	Course	will	become	an	essential	knowledge	tool	for	professionals	and	firms	in	India	to	create	and	
implement	shared	value	strategies
• The	key	focus	areas	of	the	course	will	be:	
• Fundamentals	of	shared	value
• Ways	to	create	shared	value
• Developing	and	Implementing	a	successful	shared	value	strategy
• Measuring	the	return	on	investments
• Measuring	the	positive	outcomes
Shared	Value	Professional	Certification
Shared	Value	Index	
• Shared	Value	Index will	measure	the	shared	value	performance	of	companies
• Evaluate	companies	on	parameters	that	reflects	the	creation	of	shared	value.	Each	
company	listed	on	the	index	will	be	assessed	based	on	the	parameters	representing	their	
shared	value	approaches
• The	index	will	consist	of	companies	who	have	been	making	a	positive	change	in	society	and	
measure	their	performance
• Companies	on	the	index	will	be	evaluated	on	yearly	basis	and	those	who	fail	to	show	
consistent	progress	may	be	removed.	
• The	idea	is	that	companies	listed	will	outperform	the	index	
Step	1
Identification	of	
Parameters
Step	2	
Data	Collection
Step	3
Measuring	the	
Index
Step	4
Analysing	the	Index
Assessment	Process	for	SV	Index
• Revenue	Attributed
• Geographical	Coverage	
• Social	Impact	
• Environmental	Impact
Assessment	Parameters	
Shared	Value	Index
Partners	Day
• Shared	Value	Initiative	India	organized	Partners	Day	on	19	November	2015	for	its	distinguished	members	and	eminent	
advisors	on	the	board
• Top	executives	from	member	companies	– Abbott,	SealedAir,	ReachScale,	Mother	Dairy,	et	al.	participated	for	the	partners	
day
• Business	thinkers	and	leaders	like	Justin	Bakule,	Executive	Director	– Shared	Value	Initiative,	Rishi	Agarwal,	Director	–
Consulting	Team	at	FSG,	David	Wilcox	,	Founder	– ReachScale,	Shelly	Batra,	Founder	– Operation	Asha,	Jasraj Virdi,	
Associate	Director	- Corporate	Citizenship	at	Abbott	India	Limited	among	others	were	present	on	the	day
• The	key	learning	outcomes	for	the	day	were	–
• Tangible	models	of	measurement	are	required	to	make	shared	value	adoption	a	widespread	phenomenon
• There	are	different	ways	to	create	shared	value	across	industries
• Partnership	with	government	and	right	kind	of	NGOs	play	a	crucial	role	in	effective	implementation	of	shared	value	strategies
• Shared	value	is	about	social	and	economic	objectives	going	in	tandem	towards	nation’s	inclusive	development	
• Technology	&	innovations	 are	essential	in	development	of	non-exploitative	business	 models	that	create	a	positive	impact	on	society
The	Shared	Value	Summit	is	the	annual	event	for	shared	value	practitioners	and	leaders	who	are	looking	at	making	a	difference	
to	the	world	through	positive	capitalistic	business	models.	The	event	convenes	the	foremost	thinkers	from	the	field	of	shared
value	to	discuss,	deliberate	and	formulate	action	strategies.	
• The	summit	brought	to	fore	the	importance	of	shared	value	in	India	through	extensive	panel	discussions	and	keynotes
• Mark	R.	Kramer	delivered	the	inaugural	keynote	throwing	reflection	on	the	shared	value	concept	and	different	ways	to	create	
shared	value
• The	chief	guest,	Shri	Suresh	Prabhu,	Honourable	Union	Minister	of	Railways,	Government	of	India,	delivered	a	keynote	
relating	the	role	of	government	and	role	of	businesses	in	society
• Pujya Swami	Chidanand Saraswati blessed	the	summit	that	was	followed	by	the	keynote	from	Sadhvi Bhagwati Saraswati
who	linked	spirituality	&	shared	value
• The	event	saw	the	presence	of	eminent	business	leaders	and	thinkers	like	Naina Lal Kidwai of	HSBC,	Suresh	Narayan	of	
Nestle,	Geetu Verma of	HUL,	Siraj A	Chaudhry	of	Cargill	India,	Himanshu Jain	of	Sealed	Air,	Justin	Bakule of	Shared	Value	
Initiative,	Sumantra Sen of	JSW	Foundation,	Richie	Ahuja	of	Environmental	Defense	Fund,	Shelly	Batra of	Operation	Asha,	
Susan	Beverly	of	Abbott	et	al.	
Shared	Value	Summit	2015
Shared	Value	Summit	2015
• SVII	will	be	launching	two	reports	in	the	upcoming	weeks
• List	of	Enterprises	creating	a	impact	on	society
• State	of	Shared	Value	in	India	
• The	reports	list	the	businesses	that	have	creating	a	positive	impact	on	society	and	discusses	the	state	of	shared	value	in	
India	respectively
• The	launch	of	reports	was	announced	at	the	Shared	Value	Summit	2015	
• List	of	businesses	creating	a	positive	impact	on	society	illustrates	21	organizations	that	are	changing	the	way	businesses	
looks	at	society	and	are	addressing	some	of	the	most	pressing	challenges	of	the	country.	The	list	has	been	done	in	
collaboration	with	The	Hindu	Business	Line	
• The	report	on	the	state	of	shared	value	in	India	discusses	the	concept	of	shared	value	and	different	way	in	which	it	can	be	
created
• The	report	highlights	examples	of	businesses	in	India	that	have	found	economic	success	by	addressing	needs	of	society	
Reports	by	SVII
Shared	Value	Initiative	India	
www.sharedvalue.in
email:	info@sharedvalue.in

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