India's technology industry has traditionally focused on IT services but is now shifting to develop technology products in areas like cloud infrastructure and apps. This transition requires investing in products rather than services, changing mindsets from a services perspective to a product one, improving marketing capabilities for products rather than services, and strengthening India's startup ecosystem to support more technology products.

1. Mohan Sawhney
Kellogg School of Management
August 30, 2013
India Outside: From IT Services
to Technology Products

5. People
Projects
Processes
Products

10. Cloud
infrastructure
App
economy
Domestic
market

14. Product
Investment
Mindset
Marketing
Capabilities
Startup
Ecosystem