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The GFCC 
Competitiveness 
DecoderTM 
A tool for thinking, learning – 
and action.
decoder.thegfcc.org 
Roberto Alvarez 
Chad Evans
What sparked 
the Decoder’s™ creation?
What’s the 
Decoder’sTM rationale?
Growth and 
development are 
complex phenomena…
…But humanity has 
investigated and 
uncovered meaning 
from far more complex 
phenomena.
How did we develop the 
DecoderTM?
Dublin, Ireland Moscow, Russia 
2nd GFCC Metrics 
Committee Meeting 
Initial review 
of data and 
Seoul, Korea 
4th GFCC 
Annual Meeting 
Decoder 
preview 
1st GFCC Metrics 
Committee Meeting 
2 0 1 1 2 0 1 2 2 0 1 3 
Project need 
identified 
Project and 
“community of interest 
and action” kick off 
Intro of project 
Dimensions vetted 
findings 
Review 
2nd GFCC Annual Meeting 
3rd GFCC Annual Meeting GFCC Metrics Project Review 
Porto Alegre, Brazil Dubai, UAE São Paulo, Brazil
What differentiates the Decoder™? 
Hard data 
Static & dynamic metrics 
Current & future perspective 
Focus on drivers 
Country clustering and customization 
Based on GFCC principles 
GFCC website as a benchmark focal point
So, what is the DecoderTM?
Tool Focused on data 
Mastering complexity 
National improvement 
Web 
enabled
8 dimensions 
139 metrics 
65 countries 
12 years
8 dimensions 
164 metrics 
103 countries 
35 years
How does the DecoderTM work?
Summing up...
Data ... not just concepts 
New concept for competitiveness analysis 
A rational comparative tool, country to country 
Learning and mastering complexity 
(Over time) a powerful tool for improvement
W H A T I S N E X T ?
+ data
+ features
+ dialogue
decoder.thegfcc.org 
Roberto Alvarez 
ralvarez@abdi.com.br 
@robertoalvarez 
Chad Evans 
cevans@compete.org 
@chadevans1019

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The GFCC Competitiveness Decoder

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