With time facebook has become more of a marketing platform where brand managers create their brand’s identity and in turn derive great insights about the product/service with a correspondent increase in sales as well. Facebook is the epicentre of all social media marketing strategies; it has worked tremendously well and in favour of a large number of brands. In such a scenario the most important task is done by the applications available on Facebook. These act as the most essential and functional tool for survival of a brand.

1. benefits of Facebook apps
With time facebook has become more of a marketing platform
where brand managers create their brand’s identity and in turn
derive great insights about the product/service with a
correspondent increase in sales as well. Facebook is the epicentre of
all social media marketing strategies; it has worked tremendously
well and in favour of a large number of brands.

2. In such a scenario the most important task is done by
the applications available on Facebook. These act as the most
essential and functional tool for survival of a brand.
1. Building awareness
There are a large number of Facebook apps that are deployed to
help a brand grow and stabilise itself in the market. Facebook apps
are used by brand managers to initially help in establishing a brand
and creating its awareness. The initial seeding phases are very
important because they lay the initial framework on which all the
marketing strategies depend. Building awareness about a product
is the first step before any activity can be done for its promotion.
Applications like ‘My Yelp Reviews’, Tweets tab, Google+ tab all
help in bringing traffic to a page and help in creating a valuable
existence of a brand on the social networking platform.
2. Generates Traffic
Once the initial seeding and framework is done then comes the
stage where in brand managers wish to generate as much traffic
that is possible. For this very reason facebook applications are used,
which prove to be beneficial to the brand as a whole. Applications
like Photo Contests, Video Contests, Polls tab etc bring users to a
particular page which increases the number of followers a page has.
It is for the manager to ensure that the users who once come to the
page are retained on the page.
3. Reputation management
Once the brand is well known in the market and users have been
converted into followers there is a need for the brand to manage its
reputation in the market and in front of its competitors. By now a
brand has already exposed itself to a long list of its customers and it
is important that a stand of the brand is maintained in front of them

3. as well. Facebook pages are the best means of communication
between brand owners and its users.
4. User Engagement
Applications like Multi-Videos tab, Instagram tab, Essay Contest
tab, Welcome tab, Top fans tab all help a great deal in engaging
users with the facebook page of a brand. These applications are
such that they can keep users bound to them for long and in turn
provide better results to brand managers. Users generally like
applications that provide them with some returns. In such cases if a
brand manager declares the name of the top fan of the page with
his picture and updates it as the page’s facebook status the user is
happy and continues to interact in the future. Others seeing the
post are also intrigued and thereby interact.
5. Affects sales and profits
In the 21st century people are more technologically advanced.
Online portal sites are doing very well today, if a brand owns a
portal site then that acts as an added advantage for the brand.
Using the e-commerce tab a brand can promote his online portal as
well which will affect the sales positively and eventually increase
the ratio of profits largely.
Visit: http://blog.socialappshq.com/2013/08/20/business-benefits-of-facebook-apps/
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