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Social Media Marketing Strategy for Indian NGO

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A
Amit Klein

Deck from first ISB Social Media course session. #isbsm

TechnologieBusiness
1  sur  90
Social Media, Online Advertising and Web Analytics Indian School of Business Term 8 #isbsm amitklein [email_address]
Who am I? [email_address]
How will this course be taught? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mini Modules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction to Social Media
Group Discussion: Is 2010 the year that Social Media goes mainstream in India?
 
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
[object Object],[object Object]
 
Why engage in Social Media?
[object Object],[object Object]
Why engage in Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Funnel
Why engage in social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
12 Tips for Social Media Success
 
ProTip #1 ,[object Object],[object Object],[object Object]
 
ProTip #2 ,[object Object]
Will it Blend? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Fan Pages – Alicia Keys
[object Object],[object Object]
ProTip #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Victoria Secret Fan Page ,[object Object]
@DellOutlet ,[object Object]
ProTip #4 ,[object Object]
Nike Plus Nike as sold 1.8 million Nike+ devices
Nike Plus
Nike Plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ProTip #5 ,[object Object]
Value Creation
SitOrSquat - Charmin ,[object Object],[object Object],[object Object]
ProTip #6 ,[object Object]
Vodafone ZooZoos
Vodafone ZooZoos
Vodafone ZooZoos
Vodafone ZooZoos ,[object Object]
ProTip #7 ,[object Object]
Facebook Fan Pages – Coke ,[object Object],[object Object],[object Object],[object Object]
Facebook Fan Pages – Coke
Pizza Hut - iPhone App ,[object Object],[object Object]
ProTip #8 ,[object Object]
Pizza Hut – Facebook App
ProTip #9 ,[object Object]
Facebook Fan Pages – 1-800-Flowers
CoffeeGroundz
ProTip #10 ,[object Object]
@comcastcares
ProTip #11 ,[object Object]
Dell Ideastorm
Vitaminwater Facebook Connect ,[object Object],[object Object],[object Object]
Threadless
ProTip #12 ,[object Object]
 
Whopper Sacrifice ,[object Object],[object Object],[object Object]
When Social Media Goes Wrong
 
#chetanblocks ,[object Object]
#chetanblocks ,[object Object]
#chetanblocks ,[object Object],[object Object],[object Object]
#chetanblocks
#chetanblocks
#chetanblocks ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook
Facebook ,[object Object],[object Object],[object Object]
Facebook Apps
Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CNN - Facebook Connect ,[object Object],[object Object],[object Object],[object Object]
Times Now – Twitter/FB
Twitter
[object Object],[object Object],[object Object]
How to leverage Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Discussion: Is a Corporate Website Necessary Anymore?
Recap
Key Point ,[object Object]
ProTips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ProTips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does this stuff work in India?
India SM usage ,[object Object],[object Object],[object Object],[object Object],[object Object]
India SM usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Project
Group Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Next Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socialnomics - ROI
Questions?

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Social Media Marketing Strategy for Indian NGO

Notes de l'éditeur

  1. Impetus for course Interviews market sell and measure online
  2. Goal for today, generate awareness show you a lot of case studies, and give some tips How many people on FB, Orkut, Twitter?
  3. Ask for definition - Also ask for types of sites… traditional social networks, niche, video sharing…
  4. Social is more then just FB/Twitter… social is everywhere
  5. Sales / lead generation Awareness/consideration – Reach. Conversion – Relationship. Loyalty – Engagement. Advocacy – Reputation.
  6. http://en.wikipedia.org/wiki/Will_It_Blend%3F http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
  7. Examples, fall under multiple categories, no such clear cut delineations Movies – paranormal activity, 3 idiots?
  8. Ikeas other option was to buy display ads on social networks,email catalogue, etc…
  9. Don’t have to be a big company
  10. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
  11. http://en.wikipedia.org/wiki/Will_It_Blend%3F http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
  12. Once u become a fan, can push content forever How many follow brands on FB/Twitter
  13. Is this intuitive? http://www.guardian.co.uk/music/2009/apr/21/study-finds-pirates-buy-more-music Relate engagement to purchase intent
  14. Sales / lead generation
  15. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
  16. Sales / lead generation
  17. http://www.slideshare.net/webleon/social-media-marketing-nike-plus-human-race-presentation
  18. Why would nike do this? No difference in running shoes between adidas, nike, reebok… create mindshare, get people to run more http://www.businessweek.com/magazine/content/08_46/b4108074443945.htm http://www.digitaloperative.com/blog/2008/nike-website-meets-facebook-connect/
  19. Sales / lead generation
  20. http://www.slideshare.net/helgetenno/context-value-the-new-marketing-economy Fundemental shift in marketing Charmin.. What would you do
  21. Sales / lead generation
  22. Engagement Contests…
  23. Engagement
  24. http://en.wikipedia.org/wiki/Will_It_Blend%3F http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
  25. http://www.marketingvox.com/pizza-chains-make-dough-with-mobile-apps-045422/# All the elements: Utility En
  26. Its like your buddy…
  27. http://www.marketingvox.com/pizza-chains-make-dough-with-mobile-apps-045422/# Utility, entertainment, discounts Cuts down on costs (taking order, mistakes)
  28. http://www.marketingvox.com/pizza-chains-make-dough-with-mobile-apps-045422/# All the elements: Utility En
  29. Sales
  30. http://www.marketingvox.com/pizza-chains-make-dough-with-mobile-apps-045422/# All the elements: Utility En
  31. Sell stuff
  32. Sell stuff
  33. http://www.marketingvox.com/pizza-chains-make-dough-with-mobile-apps-045422/# All the elements: Utility En
  34. Easy to hate a brand, hard to hate a person Use real name / photo
  35. Social media is great for product improvement
  36. Social media is great for product improvement
  37. What are the different types of social sites
  38. 7mil views Stock price dipped 10% (180mil) in the week after – is this related dunno…
  39. Angry that pirated books were being sold
  40. Respond back, bad move to compare india’s progress with pirated books … questioning motive
  41. 3mil Nice reaction Taking it to the source… respond in the right tone and right medium
  42. Whats viral about facebook
  43. How many people are fans of stuff on fb? Of celebs/musicians? Of brands? Why What are the biggest fb fan pages
  44. Spend more time on appvertisements
  45. No one would create an account fro cnn.com Encourages people to share contribute
  46. Mumbai attacks Thomas friedman compared twitter to mosques, a place for the moderates to organize
  47. http://techcrunchies.com/twitter-usage-across-the-world/ http://www.scribd.com/doc/16945866/WebChutney-Digital-Media-Outlook-Report-2009
  48. http://techcrunchies.com/twitter-usage-across-the-world/ http://www.scribd.com/doc/16945866/WebChutney-Digital-Media-Outlook-Report-2009
  49. Shoutout smcmumbai