From Branding to Bonding

DrAmitNagpal
Chief Inspirational Storyteller
AL Services
From Branding, the journey to Bonding, the destination –A storyshop

From Branding(the Journey) to Bonding(the destination)
Branding to Bonding

THE STEPS
Enlarge as a Collaborator
Excel as a Communicator
Evolve into a Story Narrator
From Branding to Bonding

IT STARTS WITH STORIES, ENDS WITH A STORYFrom Branding(the Journey) to Bonding(the destination)

Personal Brand vs Business Brand
•How old is your Personal Brand?
•How old is your business brand?

The Agenda
•The paradox of branding
•Personal Branding on social media-The Starting Point
•Understanding our audience and its psychology
•Enlarge as a collaborator, Excel as a communicator, Evolve into a story narrator
•"From Branding to 'Bonding'"-The Journey
•From deeper wisdom to deeper connection with customers
•Holding your hand in the storytelling journey-The mentor
•Key takeaways
•-How to create powerful audience centric content
•-Understanding the branding process and its paradoxes
•-How to create inspiring stories
•-How to form emotional bonds with prospects and clients

What actually builds your brand?
What rather builds a brand is:-
•Mindful content,
•Passionate engagement
•Soulful collaboration.
•Perception enhancementover a period of time, sharing our achievements as inspiring stories.
•Our actions
•Consolidating our successesat one place.
•Deep passion for our domain
•Infectious enthusiasm in our speech
•The joy in our personality.

From Branding(the Journey) to Bonding(the destination) Enlarge as a Collaborator
•Share knowledge and skills
•Appreciate others
•Express higher emotions
•Create a network of positive people
•Remember social media is a glasshouse
•Walk the Talk and Talk the Talk

Excel as a Communicator
•Cultural Sensitivity (Japanese looking into eyes)
•Gender Neutral (Chairman)
•Political correctness (meager salary of maid)
•Avoid stereotyping
•Avoid judgmental (should) . Leave scope with phrases like may be
•Sharing your post with “Do you agree?”-Not imposing views, inviting counter views

•Proverbs & Idioms
•Quotations
•Anecdotes
•Stories
•Energy
•Higher emotions
•Inspirational
•Sculpting
Excellence in writing skills

Evolve into a Story Narrator
•How storytelling works?
•Is human brain wired for story?
•Ad agencies have always used storytelling
•Social media has democratized storytelling
•Stories inspire action and also connect emotionally and build reputation.

Storytelling is a sequence of events shared in a narrative format (simple narrative, dialogue based narrative, scenario based narrative)
•One liner stories
•Anecdotes
•Stories
•Autobiography/Biography
Introduction to Storytelling

Great stories :-
•form an emotional connect
•make you feel that you know the person
•are unpredictable and have interestig twists and turns
•are about heroism and positive endings
•inspire action
•demonstrate passsion and persistence of the hero
•have heroes who win against odds
•balance drama vs sincerity
•Touch your heart and soul
The Art of Storytelling

•Blog
•PPT
•Photo albums
•Podcasts
•Infographics
•eBooks
•Video
Digital Storytelling Formats

A) Storytelling is the most powerful tool for brand building, be it personal branding or organisation branding.
B) Best tool for brand storytelling is “Inspirational Storytelling”
•Provide role models
•High energy words
•Wear the readers shoes
•Ask readers to take action
•Victory against odds
•Even visuals inspire
C) The Art of Perception Enhancement
Brand Storytelling / Brand Journalism

•Visibility
•Credibility
•Profitability
Understanding Digital Marketing from writer’s perspectiveFrom Branding(the Journey) to Bonding(the destination)

4C approach
•Connect
•Converse
•Collaborate
•Convert

AIDA Model (sales oriented content)
•Awareness
•Interest
•Desire
•Action

THE STEPS
From Branding(the Journey) to Bonding(the destination) From Branding to Bonding

•The comfort, the depth, the emotional connect and understanding in a relationship creates a bond
•A bond can never be purely logical, it needs to have an emotional element.
•Exchanging visiting cards is called 'Networking.' Exchanging our very humanity is called 'Bonding.'

•“If you take care of small things, big things will take care of themselves”
•Bonding requires attention and intention in each and every act, the way you answer the email, the way you make a phone call, the way you greet, each small act begins to count.
•Starting an email

•Bonding with Influencers (CXOs, senior professionals)
•“Show through your actions that you respect their work, business, time, and privacy” –Jeff Bullas
•“Let your handshake be a greater bond than any written contract.” Steve Maraboli

•Best relationships happen when there is no agenda and no hurry.

•And based on our experience,we at ALS decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’ (the destination).
•And since then, we have been bonding with our clients and helping them bond with their clients, happily thereafter.

AND THEY BONDED HAPPILY THEREAFTER (INSPIRATION –THE Rajayoga)
From Branding(the Journey) to Bonding(the destination) When MsLove came, MrFear packed his bags out of fear. When MrGratitude came, MsCrib packed & left cribbing. When MrFaith came, MrDoubt was left suffocated, out of self-doubt. When MsLight came, MsDarkness herself began to grope in the dark. And Love & Gratitude, Faith & Light, lived and bonded happily thereafter.

THANK YOUFrom Branding(the Journey) to Bonding(the destination)
www.alservices.in

From Branding to Bonding

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