SlideShare une entreprise Scribd logo
1  sur  7
BRAND PERCEPTUAL MAPPING-SIM CARDS
COMPANY INTRODUCTION
• British multinational telecommunications company
• Headquarters in London
• Founded in 16th September 1991, Newbury, United Kingdom
• The name comes from voice data fone
• Operates services in the regions of Asia, Africa, Europe, and Oceania
Bharti Airtel Limited is an Indian global telecommunications services
company based in New Delhi, India. It operates in 16 countries across
South Asia and Africa, founded in 7th July 1995.current CEO is Gopal
Vittal. It is the 3rd largest in the world with over 386 million
subscribers.
Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator
in India, founded in 2007. It is a wholly owned subsidiary of Reliance
Industries headquartered in Navi Mumbai. Jio is the largest internet
service provider in India by total subscribers.
Questionnaire
(Rate on the scale of 1-10, where (1-Being Least preferred, 5-Being neutral and 10- Being most
preferred).
1. Which SIM card you prefer to buy?
•Vodafone
•Airtel
•jio
2. Rate the SIM card on the basis of network?
•Vodafone
•Airtel
•jio
3. Rate the SIM card on the basis of Availability?
•Vodafone
•Airtel
•jio
4. Rate the SIM card on the basis of service?
•Vodafone
•Airtel
•jio
5. Rate the SIM card on the basis of scheme?
•Vodafone
•Airtel
•jio
6. Rate the SIM card on the basis of postpaid and prepaid plans?
•Vodafone
•Airtel
•jio
VodafoneAirtel
Jio
SIM Card Market
Most
preferred
Poor network
Most
preferred
Poor network
Good networkLeast
preferred
As per the analysis, people preferred to buy jio sim card over
Vodafone and airtel. The network of JIO SIM CARD is very poor.
Vodafone and airtel has good network sharing equal number of
rating.
Vodafone
Airtel
Jio
SIM Card Market
Most
preferred
Poor network
Easily
Available
Bad service
Good service
Unavailable
As per our survey, all the sim cards are easily available. Airtel provides
best services as compared to VODAFONE & JIO.
Vodafone
Airtel
Jio
SIM Card Market
Most
preferred
Poor network
Cheap
scheme
Inadequate Plans
Adequate plans
Costly
Scheme
JIO & AIRTEL have best schemes compared to Vodafone. JIO doesn’t
provide any postpaid plans. AIRTEL have best postpaid and prepaid
plans.
Perceptual mapping.

Contenu connexe

Tendances

The Business Model Of Reliance Jio
The Business Model Of Reliance JioThe Business Model Of Reliance Jio
The Business Model Of Reliance Jio
Biswajit Chakraborty
 
Competitive Analysis Of Airtel
Competitive Analysis Of AirtelCompetitive Analysis Of Airtel
Competitive Analysis Of Airtel
Mabin P.Varughese
 
Vodafone India 1
Vodafone India 1Vodafone India 1
Vodafone India 1
Akhil Gupta
 
Marketing plan on airtel
Marketing plan on airtelMarketing plan on airtel
Marketing plan on airtel
Yogesh Thawait
 
Pestle analysis – telecom sector
Pestle analysis – telecom sectorPestle analysis – telecom sector
Pestle analysis – telecom sector
Arpit Rastogi
 

Tendances (20)

Strategic management of bharti airtel ;introduction,mission & Vission,PEST,Po...
Strategic management of bharti airtel ;introduction,mission & Vission,PEST,Po...Strategic management of bharti airtel ;introduction,mission & Vission,PEST,Po...
Strategic management of bharti airtel ;introduction,mission & Vission,PEST,Po...
 
Telecom industry marketing ppt
Telecom industry marketing  pptTelecom industry marketing  ppt
Telecom industry marketing ppt
 
airtel case study(ABM, OUAT)
airtel case study(ABM, OUAT)airtel case study(ABM, OUAT)
airtel case study(ABM, OUAT)
 
Jsw shoppe
Jsw shoppeJsw shoppe
Jsw shoppe
 
Year Long Project - Reliance Jio
Year Long Project - Reliance JioYear Long Project - Reliance Jio
Year Long Project - Reliance Jio
 
The Business Model Of Reliance Jio
The Business Model Of Reliance JioThe Business Model Of Reliance Jio
The Business Model Of Reliance Jio
 
Airtel
AirtelAirtel
Airtel
 
4 P's of Airtel company
4 P's of Airtel company4 P's of Airtel company
4 P's of Airtel company
 
Flipkart Strategy Analysis and Recommendation
Flipkart Strategy Analysis and RecommendationFlipkart Strategy Analysis and Recommendation
Flipkart Strategy Analysis and Recommendation
 
Bcg matrix of itc ltd
Bcg matrix of itc ltdBcg matrix of itc ltd
Bcg matrix of itc ltd
 
Strategy Analysis of ITC Cigarettes
Strategy Analysis of ITC CigarettesStrategy Analysis of ITC Cigarettes
Strategy Analysis of ITC Cigarettes
 
Mama earth (1)
Mama earth (1)Mama earth (1)
Mama earth (1)
 
Competitive Analysis Of Airtel
Competitive Analysis Of AirtelCompetitive Analysis Of Airtel
Competitive Analysis Of Airtel
 
Marketing Strategies of Airtel - Project Report
Marketing Strategies of Airtel - Project ReportMarketing Strategies of Airtel - Project Report
Marketing Strategies of Airtel - Project Report
 
STUDY OF CUSTOMER PREFERENCE TOWARDS AIRTEL
STUDY OF CUSTOMER PREFERENCE TOWARDS AIRTELSTUDY OF CUSTOMER PREFERENCE TOWARDS AIRTEL
STUDY OF CUSTOMER PREFERENCE TOWARDS AIRTEL
 
Vodafone India 1
Vodafone India 1Vodafone India 1
Vodafone India 1
 
Airtel – Positioning and Repositioning
Airtel – Positioning and RepositioningAirtel – Positioning and Repositioning
Airtel – Positioning and Repositioning
 
Vodafone strategic management analysis
Vodafone strategic management analysisVodafone strategic management analysis
Vodafone strategic management analysis
 
Marketing plan on airtel
Marketing plan on airtelMarketing plan on airtel
Marketing plan on airtel
 
Pestle analysis – telecom sector
Pestle analysis – telecom sectorPestle analysis – telecom sector
Pestle analysis – telecom sector
 

Similaire à Perceptual mapping.

Similaire à Perceptual mapping. (20)

Jio vs others hot news arisedreams. pdf
Jio vs others hot news   arisedreams. pdfJio vs others hot news   arisedreams. pdf
Jio vs others hot news arisedreams. pdf
 
Reliance jio broadband
Reliance jio broadbandReliance jio broadband
Reliance jio broadband
 
Reliance JIO.pptx
Reliance JIO.pptxReliance JIO.pptx
Reliance JIO.pptx
 
Airtel by aswin thayyil
Airtel by aswin thayyilAirtel by aswin thayyil
Airtel by aswin thayyil
 
Reliance jio 4 g data war in indian telecom space
Reliance jio 4 g data war in indian telecom spaceReliance jio 4 g data war in indian telecom space
Reliance jio 4 g data war in indian telecom space
 
Jio
JioJio
Jio
 
Reliance JIO Infocomm Limited
Reliance JIO Infocomm LimitedReliance JIO Infocomm Limited
Reliance JIO Infocomm Limited
 
Seminar AB jio ppt.pdf
Seminar AB jio ppt.pdfSeminar AB jio ppt.pdf
Seminar AB jio ppt.pdf
 
Reliance Jio
Reliance Jio Reliance Jio
Reliance Jio
 
Airtel ppt
Airtel pptAirtel ppt
Airtel ppt
 
Ppt on Reliance jio
Ppt on Reliance jioPpt on Reliance jio
Ppt on Reliance jio
 
Jio
JioJio
Jio
 
Telecom industry in india
Telecom industry in indiaTelecom industry in india
Telecom industry in india
 
Airtel
AirtelAirtel
Airtel
 
PRESENTATION OF CUSTOMER SATISFACTION ON JIO
PRESENTATION OF CUSTOMER SATISFACTION ON JIOPRESENTATION OF CUSTOMER SATISFACTION ON JIO
PRESENTATION OF CUSTOMER SATISFACTION ON JIO
 
Reliance Jio Vs Airtel
Reliance Jio Vs AirtelReliance Jio Vs Airtel
Reliance Jio Vs Airtel
 
Reliance JIO
Reliance JIOReliance JIO
Reliance JIO
 
Reliance Jio BPSM
Reliance Jio BPSMReliance Jio BPSM
Reliance Jio BPSM
 
JIO
JIOJIO
JIO
 
reliance jio by gt
reliance jio by gtreliance jio by gt
reliance jio by gt
 

Plus de amit maity

Plus de amit maity (8)

To study the effects of individual lifestyle on the mode of purchasing
To study the effects of individual lifestyle on the mode of purchasingTo study the effects of individual lifestyle on the mode of purchasing
To study the effects of individual lifestyle on the mode of purchasing
 
INTEGRATED APPROACH OF SWACH BHARAT ABHIYAAN & RURAL DEVELOPMENT
INTEGRATED APPROACH OF SWACH BHARAT ABHIYAAN & RURAL DEVELOPMENTINTEGRATED APPROACH OF SWACH BHARAT ABHIYAAN & RURAL DEVELOPMENT
INTEGRATED APPROACH OF SWACH BHARAT ABHIYAAN & RURAL DEVELOPMENT
 
Online consumer behavior of e commerce
Online consumer behavior of e commerceOnline consumer behavior of e commerce
Online consumer behavior of e commerce
 
Need for consumer protection act in an era of free competition where consumer...
Need for consumer protection act in an era of free competition where consumer...Need for consumer protection act in an era of free competition where consumer...
Need for consumer protection act in an era of free competition where consumer...
 
Monopoly
MonopolyMonopoly
Monopoly
 
Gatsbyindia
GatsbyindiaGatsbyindia
Gatsbyindia
 
Changing phase of mumbai in last decade
Changing phase of mumbai in last decadeChanging phase of mumbai in last decade
Changing phase of mumbai in last decade
 
14 principle of henri fayol
14 principle of henri fayol14 principle of henri fayol
14 principle of henri fayol
 

Dernier

call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
ayvbos
 
一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理
F
 
一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理
F
 
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsRussian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Monica Sydney
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
ydyuyu
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Monica Sydney
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
pxcywzqs
 

Dernier (20)

"Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency""Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
 
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
 
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrStory Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
 
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
 
Meaning of On page SEO & its process in detail.
Meaning of On page SEO & its process in detail.Meaning of On page SEO & its process in detail.
Meaning of On page SEO & its process in detail.
 
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
 
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
 
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
 
一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理
 
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime NagercoilNagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil
 
best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...
best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...
best call girls in Hyderabad Finest Escorts Service 📞 9352988975 📞 Available ...
 
一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理
 
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
 
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
 
APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53APNIC Updates presented by Paul Wilson at ARIN 53
APNIC Updates presented by Paul Wilson at ARIN 53
 
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsRussian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
 
Trump Diapers Over Dems t shirts Sweatshirt
Trump Diapers Over Dems t shirts SweatshirtTrump Diapers Over Dems t shirts Sweatshirt
Trump Diapers Over Dems t shirts Sweatshirt
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
 

Perceptual mapping.

  • 2. COMPANY INTRODUCTION • British multinational telecommunications company • Headquarters in London • Founded in 16th September 1991, Newbury, United Kingdom • The name comes from voice data fone • Operates services in the regions of Asia, Africa, Europe, and Oceania Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 16 countries across South Asia and Africa, founded in 7th July 1995.current CEO is Gopal Vittal. It is the 3rd largest in the world with over 386 million subscribers. Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator in India, founded in 2007. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai. Jio is the largest internet service provider in India by total subscribers.
  • 3. Questionnaire (Rate on the scale of 1-10, where (1-Being Least preferred, 5-Being neutral and 10- Being most preferred). 1. Which SIM card you prefer to buy? •Vodafone •Airtel •jio 2. Rate the SIM card on the basis of network? •Vodafone •Airtel •jio 3. Rate the SIM card on the basis of Availability? •Vodafone •Airtel •jio 4. Rate the SIM card on the basis of service? •Vodafone •Airtel •jio 5. Rate the SIM card on the basis of scheme? •Vodafone •Airtel •jio 6. Rate the SIM card on the basis of postpaid and prepaid plans? •Vodafone •Airtel •jio
  • 4. VodafoneAirtel Jio SIM Card Market Most preferred Poor network Most preferred Poor network Good networkLeast preferred As per the analysis, people preferred to buy jio sim card over Vodafone and airtel. The network of JIO SIM CARD is very poor. Vodafone and airtel has good network sharing equal number of rating.
  • 5. Vodafone Airtel Jio SIM Card Market Most preferred Poor network Easily Available Bad service Good service Unavailable As per our survey, all the sim cards are easily available. Airtel provides best services as compared to VODAFONE & JIO.
  • 6. Vodafone Airtel Jio SIM Card Market Most preferred Poor network Cheap scheme Inadequate Plans Adequate plans Costly Scheme JIO & AIRTEL have best schemes compared to Vodafone. JIO doesn’t provide any postpaid plans. AIRTEL have best postpaid and prepaid plans.