My observations

1. OBSERVATIONS
By Amit Muglikar

2. 1. Sales transactions in the store
Theme: Credit Card transactions
Gap: Threat of duplication, theft,
manipulative transactions
Opportunity:
1. Finger print reader linked to respective
Bank Account.
2. Mobile scanner as used in Japan.
Solution: Transaction cost reduces, theft
and manipulation reduces.

3. 2. Price tag
Theme: Price tag
Gap: Almost invisible, people spend
more time searching for the
price, disappointment among other
customers as the space get occupied.
Opportunity:
Increase the size (font) of the price, price
could be easily identified from long
distances
Solution: More foot falls in the store, no
confusion on price, satisfaction and
loyalty among customers.

4. 3. Staff Empowerment
Theme: Least empowered Staff
Gap: Staff executives not trained on customer
retention, Staff unwilling to participate in solving the
issue raised by upset customer.
Opportunity:
Training workers, Educating the workers about customer
interaction.
Solution:
Workers get more involved in the business, customer
retention, quick solution to the customers, attrition
reduces.

5. I was able to identify only three gaps in my
locality.
I shall be able to identify more in future.
Thank you