This document summarizes Gates Corporation's global operations and business in India. It discusses Gates' history of expanding internationally since 1911. It then describes Gates' current product groups and facilities in India. The document analyzes import data for hoses coming into India, particularly from China. It finds the largest imports are for automotive hoses, an area where Gates does not focus. Interviews with Gates executives discuss customer satisfaction with Gates and strategies to address imported hoses. The document provides findings on reducing hose imports and suggestions such as promotions to increase Gates' market size.
3. Charles Gates, Sr. bought The Colorado Tyreand Leather Company in 1911 for $3,500. In 1954, the company opened its first international manufacturing facility in Brantford, Ontario, Canada. 1958, the Rubber Company opened Gates Rubber de Mexico. In 1963, Gates built a belt and hose plant in Belgium, the first of many European facilities. Today, Gates is the only non-tyreproducing Rubber Company with sales and manufacturing operations in all of the world's major markets, including North America, Europe, Asia, Australia and South America. About Gates
4. In 1996, The Gates Rubber Company, became a wholly-owned subsidiary of Tomkins, ending 85 years of ownership by the Gates family. At the time of the transaction Gates was the largest non-tyrerubber company in the world providing Tomkins got a strong platform to build a global industrial and automotive components business. Tomkins is a world class global engineering and manufacturing group with market and technical leadership across two businesses: Industrial & Automotive and Building Products Tomkins & Gates Corporation
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6. Vision - An enterprise of global presence with an entrepreneurial culture that accelerates growth. Mission -Providing best results and be acknowledged as Gates connected. Gates Corporation
7. Gates is organized into three product groups – Worldwide Power Transmission Worldwide Automotive Hoses Worldwide Hydraulic and Industrial Hose & Connectors The products are also reaching foreign shores through markets in the U.S., Europe, South Africa, Japan, Singapore & other countries.
29. To provide a picture of competing products coming into the country. Comparative analysis of the prices of the product in relation to its competitors Providing a potential business opportunity analysis. Need of the study:
30. Analyzing the imports of hose coming into the country at different ports. Analyzing the major hoses produced by gates which are being imported, and determining the countries from where they are being imported. Analyzing the price differences of hose produced by gates and its close competitors. Analyzing the reasons for import of hoses and the ways through which it can be reduced. Objectives:
31. Research Design - Descriptive research design Universe – All the companies which are engaged with hose industry. Population - The hose industry of India Sampling Unit – Employees of Gates India private limited. Sample size - 15 Sampling Technique – Snowball Sampling. Data Collection – Primary and Secondary source Research methodology
60. Mr. Rajesh Bhandari Q: Reasons for the imports of hose coming to India. The products which are a reason of concern for Gates which are being imported in the country. Steps that Gates is taking to counter the top imported automotive hoses segment. Increasing prices of competitors product, does this means it’s a good sign for Gates. Your future plans. Round Of Interview With Vice President
61. Mr. RishiChachra Q: Customer response for Gates with respect to the customer satisfaction survey. The problem that customer might be facing while dealing with Gates. Round Of Interview With CSD Head
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70. Total of 8,419,132 meters of hose have come to India from October 2009 to march2010(excluding november2010) March 2010 onwards the imports of hoses has fallen which means either the demand is fulfilled by gates India private limited or any other local producer China is the top exporter of hose to India. Manuli is operating through imported hoses only. It does not have a manufacturing plant in India and thereby is importing from its manufacturing units situated in east Asia. Gates corporation is following a price skimming strategy whereby the its competitors are charging competitive prices. Two Indian ports needs attention i.e. JNPT port and Chennai Port. The prices Manuli and Parker have been revised a number of times since 2008, and are following latest price list W.E.F. July 2010, where gates have not revised their prices from 2008 as a result the prices of Manuli and Parker in certain products proves out to be greater. The customers of Gates are satisfied with its performance. The reasons for imports of hose is either the lower price of Imported hose or the Gates is not producing that commodity. Promotions are a good way to increase the market and the best way is to take part in product line exhibitions. Findings
71. The maximum import is made of automotive hoses, where Gates Corporation is not producing much of the automotive hoses as they do not yield a high return but these can be imported from international gates manufacturing plant to keep a hold on the market. Even though the imports of hoses has fallen down after march 2010 but they have come to a standstill, therefore steps should be taken to further disturb the import flow of hoses before it takes up another hike. Promotion activities should be conducted to spread awareness about the product range, prices, and qualities to attract new customers. To enhance the market size by launching its product in untouched regions. Suggestions