6. Definition
Public relations (PR) is the practice of managing
the spread of information between an individual
or an organization (such as a business,
government agency, or a nonprofit organization)
and the public.
9. With the emergence of Social Media,
he enhanced his reach and joined Twitter in
January 2009 & Facebook in May 2009.
Present Stats:
Facebook Users: 100M+
Twitter Users: 18.1M+
Two-way
Communication
Subtle Image
BuildingFan Base Formation
10. • Narendra Modi has a formidable presence on Facebook. The Official Page has 26 million
fans and 5.71 lac people are actively engaged with the party.
• The page is constantly updated about the details of his latest visits, rallies, campaigns and
meetings.
• The page expresses strong view points and opinions of the leader along with a pictorial
representation of the same which motivates the audience to keep an eye on the happenings
going around in the political circuit.
• The page brings to life his charismatic personality and showcases the efforts that he is
constantly putting in for the rural and urban crowd.
NaMo on Facebook
11.
12. •Narendra Modi is undoubtedly the most followed politician on Twitter with
more than 9 million followers.
• He is frequent enough in his tweets which are mostly about the latest party
meetings and updates.
• His tweets are aimed aggressively promoting BJP’s manifesto in the recent
times.
• Various pictures of him addressing the electoral campaigns are posted from
time to time so that the followers can get a sneak peek into the on goings.
Narendra Modi on twitter
17. This campaign was created as an
expansion of ‘NaMo4PM’, with an aim
to target complete nation in mother
tongue.
Main purpose was to leverage the
popularity of Narendra Modi.
Abki Baar
Modi Sarkaar
o Print Ads in varied languages were
published in all the newspapers.
o TV ads in between the programs.
o Whats App Messages and Ringtones.
18.
19. Janta maaf nahi
karegi
Janta maaf nahi
karegi’ line is used to
highlight all the
negative aspects and
failures of UPA Govt.
o TV ads on prime time.
Youtube videos were
released.
o Memes were
encouraged.
o Whats App messages &
Images.
20.
21. Achhe din aane wale hain
This campaign was planned to
generate hope and positivity
among people. It helped in
highlighting the promises of BJP.
o Song was created and released on Youtube.
o Same song was played on all the TV channels.
o Ringtones were shared among masses on whats app.
o TV Commercials were also created on the same line.
33. All of us have fallen prey to
a delusion-
to study for getting a job.
Infact one should be
educated in order
to learn the Art of living
-Narendra
Modi
34. “India is the world’s most youthful
nation.
A nation with such youth power cannot
dream small.
Our youth must dream big, they should
fulfill the vaccuum existing in the
world.”
-Narendra Modi
Notes de l'éditeur
3 parallel campaigns that were carried on all the possible mediums
