Affiliate Marketing 101-Basics for Beginners
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Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
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Affiliate Marketing 101-Basics for Beginners
- 1. Affiliate Marketing 101 Getting Started Selling Other People’s Products
- 2. Getting paid to promote other people’s products and services. You earn a commission on every sale What is Affiliate Marketing? 2
- 3. How Affiliate Marketing Works • An easy step-by- • step process • Commissions can • be quite generous 3
- 4. Tracking Your Sales • The most common method of tracking is Cookie tracking • Your affiliate ID is located within your link • Someone buys from your link and , you earn a commission 4
- 5. Affiliate Marketing to Monetize Your Blog • Find products you think your blog readers would like • Write a post recommending those products • Add your link 5
- 6. WAYS TO MAKE MONEY WITH AFFILIATE MARKETING 6
- 7. Pay Per Sale • Refer the visitor to the merchant’s site, receive commission on what they purchase • Can be a percentage or a flat rate 7
- 8. Pay Per Click • You get paid when a visitor clicks a link • A fixed rate • This is sometimes called CPA or Cost Per Action affiliate marketing 8
- 9. Pay Per Call • Customers make a telephone call • They are tracked with a special phone number • You get paid for the referral 9
- 10. Know Your Visitors • The key to affiliate marketing success is to know your audience • Why are they coming to you? What can you offer them? 10
- 11. 1. Think about where you could earn affiliate income in your current business. 2. Check off which methods you're interested in exploring more. 3. Affiliate marketing is a risk-free way to add more products and services to your site and business. 11
- 12. WHY NICHE AFFILIATE MARKETING IS A GOOD OPTION FOR MOST SMALL BUSINESS OWNERS 12
- 13. Focus Your Resources • Niche marketing allows you to focus your efforts on a specific market • This is more efficient and economical than trying to sell everything to everyone 13
- 14. Stronger Customer Loyalty • Focus on a group of people who are really into what you’re selling • You know already when they come to your site they’re interested in what you have to offer 14
- 15. Know Your Customers • You have a better opportunity to get to know your target audience • They’ll be more like-minded and easier to understand 15
- 16. Credibility and Expertise • It’s easier to establish yourself as an expert • Use specialized expertise to build credibility 16
- 17. Less Competition • There is less competition in niche marketing compared to trying to be Amazon • With a little effort, you can own the niche 17
- 18. The Downsides of Niche Marketing • May not be as much profit potential • Takes a lot of focus and dedication • You really need to love the topic 18
- 19. 1. Brainstorm niches: Select one niche you will focus on that you are passionate about, interested in, and would also be eager to learn more about 2. Think of the kinds of things you buy in relation to this niche-is it a paying market with hungry customers? 19
- 20. HOW TO IDENTIFY TOP AFFILIATE PROGRAMS 20
- 21. Type of Commission • There are many different payment structures available • You will find three common models… 21
- 22. Pay Per Sale 22
- 23. Pay Per Click 23
- 24. Pay Per Lead 24
- 25. • Each has pros and cons • One-tier and Multi-tier models 25
- 26. Customer Support • Good support is important • Look for how quickly and efficiently they respond to you 26
- 27. Affiliate Managers • Someone who supports you and manages the overall program • Can you communicate with them? Do they provide helpful tools? 27
- 28. Payment Threshold & Frequency • Threshold - Minimum you must earn to get a payment • Frequency – How often you get paid by the program 28
- 29. 1. Identify products to promote: - Ones you like - Browse through affiliate marketplaces: Cj.com, Clickbank 2. Note details of each of each and narrow down to 3 to start with. 29
- 30. AFFILIATE MARKETING TOOLS YOU NEED TO GET STARTED 30
- 31. Keyword Research Tool • Keywords are vital in affiliate marketing • Use Google’s Keyword Tool Planner-it’s free if you have a gmail account 31
- 32. Tracking Tools • Look at tools offered by your affiliate program • There is a difference between web analytics and affiliate marketing tracking • Consider a simple spreadsheet 32
- 33. Link Redirect Tool • Like telephone forwarding • Important for protecting the affiliate ID • Tinyurl or bit.ly work well 33
- 34. Autoresponder • Essential to affiliate marketing • Manages email subscriptions and sends messages to them automatically • Aweber is a good choice 34
- 35. Your Web Hosting Service Can Help • May have built in templates or monitoring tools • Site builders • One-click WordPress uploads • Custom email creation 35
- 36. Make a list of specific tools: +Keyword tools +Tracking +Link redirect +Autoresponder +Web hosting – Compare prices. Hostgator has WordPress installation, multiple email addresses and a really robust set of tools 36
- 37. CAN YOU DO AFFILIATE MARKETING WITHOUT A WEBSITE? 37
- 38. Article Directory Marketing • Write short articles in your niche and submit them to directories • Have your affiliate link in the article 38
- 39. Facebook Pages • A free platform to create a niche site • Can also build a list of subscribers 39
- 40. YouTube • Start a YouTube Channel • Put affiliate links in the descriptions 40
- 41. Information Products • Create a free eBook or report and put the link on each page • Teach them how to solve the problem using the product you’re promoting 41
- 42. 1. Aside from a website, what other ways will you use to market your affiliate products? 2. Make a checklist. 3. If you do decide to have your own site or blog, will you be able to keep up with all the content creation needed? 4. Search your computer for any useful content related to your niche 42
- 43. PAY PER CALL AFFILIATE MARKETING SUCCESS TIPS 43
- 44. Research the Offer • Spend some time choosing who to promote • Make sure they’re good at what they do 44
- 45. Talk to the Affiliate Network • Affiliate networks are picky about who they accept • Call the network to get instructions on what you need to do 45
- 46. Check Out Your Niche • Make sure your niche will do well with Pay Per Call • Do some research 46
- 47. Keep Your Ads Short • Under 35 characters if possible • Write your ad and cut unnecessary words 47
- 48. Develop a Good Traffic Strategy • Paid or free traffic generation methods • Target your niche market and be consistent 48
- 49. Look back at the products and networks you researched before. Do any of them have a pay-per-call option? If so, go back and research the details to see if you're interested in taking advantage of it. 49
- 50. Promoting offline – affiliate marketing methods that work 50
- 51. Business Cards • Put your URL on business cards and leave a few behind wherever you go • Give them to everyone you meet • Send them to a special landing page to sign up to your list and get a free item 51
- 52. Flyers and Postcards • Flyers are cheap and easy to produce • Leave them everywhere • Postcards are similar, but more sturdy • They can be mailed cheaply 52
- 53. Promotional Merchandise • All offline marketing materials should have your URL 53
- 54. QR Codes • QR is the modern barcode • Instead of having to type in a URL, it directs users direct to your site • Create a special landing page 54
- 55. Classified Ads • Take out an ad in a local paper • Emphasize the benefits to your customers and provide the URL 55
- 56. Your Car • You just need a small sticker • Back bumper, front windshield, next to the car brand name or the stereo system 56
- 57. Talk to People • Talking face-to-face is very effective • Spread the word and your target audience will find you • Master the art of public speaking 57
- 58. Look through the list of possible offline promotion tactics and check off ones you are going to use 58
- 59. TIPS FOR EFFECTIVE AFFILIATE MARKETING CAMPAIGNS 59
- 60. Give to Receive • Offer a freebie • Builds long-term trust • Send useful content regularly • Include a link 60
- 61. Stay on Their Radar but Don’t Drive Them Crazy • A tricky balance to strike • One or two emails a week is probably enough, but keep an eye on stats 61
- 62. Spend Time on Subject Lines • An art form • You have to write subject lines that will stand out and get opened • Learn copywriting for marketing 62
- 63. Learn From Success and Failures • Monitor your stats • Analyze well- received messages • Your subject line is like a newspaper headline-make it count 63
- 64. Be Real • If prospects see you as a human being, they will feel better about buying from you • People hate being marketed and sold to • They do like help from a friend 64
- 65. 1. Brainstorm some freebies. Outline a 5-part email series that promotes your affiliate product from freebie through to product promotion. 2. Create a landing page so they can sign up 3. Upload the emails into your autoresponder 65
- 66. WHAT TO INCLUDE IN YOUR AFFILIATE MARKETING PLAN 66
- 67. Your Goal • Have a clearly stated goal • From that goal, create smaller sub-goals 67
- 68. A Well-Chosen Very Specific Niche Market • Focus on a specialized niche within a bigger niche • Write a detailed description of the niche 68
- 69. Strategies for Getting To Know Your Market • Your strategy should be a combination of different methods • Knowledge of your market will determine your success 69
- 70. Methods for Driving Traffic • Choose a few proven methods and work them into your daily routine • Monitor your methods • Use social media regularly 70
- 71. Stay Organized • Make sure you have a method of staying organized • Create a system • Create processes so you leave nothing to chance 71
- 72. 1. To-Do List: Complete your plan 2. Fill in what you can for now and note where you want to learn more. 3. Use the niche you identified to make the most of the opportunity. 4. Then rinse and repeat. Start another business in a niche you love. 72
- 73. QUESTIONS? To learn more about how to get started as an affiliate and start earning good commissions, visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/ 73
Notes de l'éditeur
- Activity: Think about where you could earn affiliate income in your current business. Check off which methods you're interested in exploring more.
- Activity: Brainstorm niches that you are interested in focusing on. Think about: What niche markets you currently serve What niches you're passionate about What niches overlap with or are related to your current market Select one niche you will focus on for this course
- Activity: Identify at least 2 products you will promote by looking at: Products you already like. Look to see if they have an affiliate program in place. You can look on their site, or google "[product name] affiliate program“ Browse products in popular affiliate networks to see what looks like it would be valuable to your market Note details of each of the products you listed and narrow them down to 2 to start with.
- Activity: Make a list of the specific tools you can use for each category and start exploring each. Keyword Tool Tracking Link Redirect Autoresponder Web hosting You can use the Resources List for ideas.
- Article directory marketing means writing short articles in your niche and submitting them to article directories. At the bottom of your article is a resource box that tells the reader where they can find more information and gives them a link to your site. Instead of putting a link to your site in the resource box, you can place your affiliate link there. When a reader clicks on the link, they're sent to the merchant's site where they can buy. Rather than using your resource box to build your expertise, use it to pre-sell the product and tell them, 'click here.' Before you start submitting articles, however, be sure to read the directory's TOS. Some directories don't allow DTM (direct to merchant) links in their resource boxes while others do.
- Why create a website when you can set up a Facebook page? This is a free platform that you can use to create a niche site or a site about the product you're promoting. Create the page, get likes, and start making money. You can embed your affiliate link directly on your page in wall postings and profile information. You can also use your page for building a list of subscribers, and then use email marketing to sell them products. In general, people aren't on Facebook to buy; they're there to socialize and enjoy their hobbies and interests. Although you can sell directly through a page, most people find that it's easier to use for list building, and then sell through email.
- Starting your own YouTube channel is another great way to do affiliate marketing without a website. Create short videos that solve problems for your audience or pre-sell them on your affiliate product. You can then put affiliate links in video descriptions and on your channel's profile page.
- Using an info-product to promote affiliate products is another alternative to a website. Create a free eBook or report and put your affiliate link at the bottom of every page. Encourage your readers to give the report to anyone they like so that it'll go viral. A great strategy for writing an eBook for this purpose is to teach them how to solve their problem using the product you're promoting. With a website landing page, your mission is to sell. With each of the above ideas, it's a little different. What you need to do is provide useful information, solve problems, answer questions and teach your audience how to do things. At the same time, your content should pre-sell the product you're promoting. Focus on providing value rather than hard selling, and you can create a wildly successful affiliate marketing campaign without a website.
- Activity: Aside from a website, what other ways will you use to market your affiliate products?
- Activity: Look back at the products and networks you researched before. Do any of them have a pay-per-call option? If so, go back and research the details to see if you're interested in taking advantage of it.
- Activity: Look through the list of possible offline promotion tactics and check off ones you are going to use
- Activity: NOTE: if you're brand new to email marketing, you'll need to first learn some basics on setting up an email autoresponder, opt-in page, and driving traffic to that page. But it will be worth it in the long run. Brainstorm some freebies related to the product you're promoting. These should be something that helps people solve just part of the problem that your affiliate product solves completely. Outline a 5-part email series that promotes your affiliate product from freebie through to product promotion.