Develop glocalized games (Nour Khrais, Maysalward) #AmmanTT Gaming Edition

1. MAYSALWARD R&D(MRD) Running with Gazelles, Eating with Lions DEVELOP GLOCALIZEDGAMES Nour KHRAIS Founder and General Manager MAYSALWARD(MRD) www.maysalward.com Amman Tech Tuesdays “Gaming Edition” – August 3rd

3. Unlocking games potential across countries ,cultures and Markets. Amman Tech Tuesdays “Gaming Edition” – August 3rd

5. Players are emotionally connected to everyone surround them.

6. Local cultures connected through a global network

7. People are more concerned with the cultures in which they participateAmman Tech Tuesdays “Gaming Edition” – August 3rd

8. THE EFFECT =Internationalization where a global product is adapted to fit the local norms of a particular region. INDIA UAE (ME) USA Global influence that is altered by local culture and re-inserted into the global in a constant cycle. Amman Tech Tuesdays “Gaming Edition” – August 3rd

9. The ‘M’PROCESS (India) They are prepared separately, using dedicated equipment and utensils. Only pure vegetarian oil is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. Localized naming, like Big Mac in America is Maharaja Burger in India. Amman Tech Tuesdays “Gaming Edition” – August 3rd

10. TODAY’M McDonald’s today is one of the world’s great entrepreneurial organizations McDonald’s has developed a menu especially for India with vegetarian selections to suit Indian tastes Menu especially for Middle East with Kebab Sandwiches even went more deep to make Egypt Tameya Sandwiches Amman Tech Tuesdays “Gaming Edition” – August 3rd

12. 7 new teams stadium

13. The stadiums looks and feel with Saudi team signs, naming….etcAmman Tech Tuesdays “Gaming Edition” – August 3rd

14. GLOCALIZATION In Games Design, Glocalization usually refers to a sort of designing a game so that it will work correctly in all territories and so that the game can be localized efficiently Amman Tech Tuesdays “Gaming Edition” – August 3rd

16. Reduced development cost

17. Higher Revenue Enhances gaming business experience Amman Tech Tuesdays “Gaming Edition” – August 3rd

19. THE R&D Market entry strategies Product and brand launch Market analysis, review, and monitoring Competitive intelligence data Using a variety of research methodologies, MRD Team work side by side with service provider to provide support in the following areas that will be essential to develop unique Glocalized games: Amman Tech Tuesdays “Gaming Edition” – August 3rd

20. MOBILE GAME GLOCALIZATION Mobile Games are among the fastest growing segments in game industry. However, they are also the most challenging products to develop. In recent years, our experimental evidence in game localization in Middle East has showed that localization can deliver 50% extra mobile downloads. Influence of culture on games and storytelling leads us to not to Generalize Games and Markets Amman Tech Tuesdays “Gaming Edition” – August 3rd

21. HERE WE GO-SIMPLE MARK THE DIFFERENCES 1- GRAPHICS 2-GAME RULES 3-TEXT DECIDE ON PORTING LIST BUILD MARKETING MATERIALS INTO MARKET THE GRID…… SELECTING THE GAMES DEFINING THE COUNTRIES WHERE THE GAME IS PLAYED STUDYING THE GAME STORY WRITING THE GENERAL STORY Amman Tech Tuesdays “Gaming Edition” – August 3rd

22. EXAMPLE Mexico, Turkey and Middle East

23. BALOTE CASE STUDY Genre : Card Games SALES PROJECTION: HIGH La belote is one of the most popular card games in France Balote also Famous in Saudi Arabia For Dutch it is Kalverjas FRANCE SAUDI ARABIA –Jeddah Ryad HOLLAND KUWAIT CODE NAME Graphics Ports Cultures Politics Social Religion Amman Tech Tuesdays “Gaming Edition” – August 3rd

25. More than 15K Player online

26. Launched in 8 Countries Amman Tech Tuesdays “Gaming Edition” – August 3rd

28. Glocalization empowers users as it personalize and culturalize their game play

29. If games are developed with the global audience in mind they are easier to localize and distribute in other countries without significant development changes Amman Tech Tuesdays “Gaming Edition” – August 3rd

31. In expectedly close cultural environments, like Middle East, minor cultural differences play a prominent role in game development and storytelling. Amman Tech Tuesdays “Gaming Edition” – August 3rd

32. THANK YOU ! Amman Tech Tuesdays “Gaming Edition” – August 3rd

33. هل قمت بتجربة ألعاب معربة من قبل؟ Have you ever played localized games before? نعمعلى جهاز منزلي نعم على الانترنت لا 1. Yes on a console 2. Yes on the internet 3. No للتصويت، الرجاء ارسال ما يلي باستخدام تويتر: Please vote using twitter as follows: [CHOICE NUMBER] #TTGE4 #AmmanTT e.g. (1 #TTGE4 #AmmanTT)