For MBA-BBA, Topic Product & Market Orientation

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2. Product orientation is when management is
more concerned with product quality.
Managers are often obsessed with there
products when the product orientation exists.
Managers typically believe there products are
unique and offer distinct benefits.
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3. • Quality: it allows the business to focus on
product quality
• Technological investment: it allows for a
technology to be developed that can then we
used for a wider range of products , an
example is Sony’s creation of the walkman.
• Economies of scale: it can develop more
easily for this business method
• Outsourcing: it is easier to adapt for
outsourcing its products .
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5. • Missed opportunities: if you build a superior
product, costumers should want what you have
– but people don’t always want what’s best for
them, and a solely product oriented approach
will cost you opportunities to exploit this.
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6. • Obsolescence: if you focus your brand and
selling message on your products
constructions, features, quality, cost, or other
hard facts, a new competitor, change in
technology or other market factor that
devalues your current products image.
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7. • Narrow Branding: If you don’t develop a
brand a benefit message or clear image you
might be limited as to what you can sell.
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8. Market orientation is a company philosophy
focused on discovering and meeting the needs
and desires of its customers through its product
mix.
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9. • Flexible to change in tastes and fashion.
• New products are designed to meet
customers need.
• Decisions are based on effective market
research.
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10. • High cost of market research.
• Constant internal change.
• Unpredictability of the future.
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