TOTTO is a Colombian fashion company that sells bags, backpacks, clothing and accessories. It has been operating for 19 years and has established 20 franchises across the Caribbean, America and Spain. The company's goal is to further expand into Europe by marketing its products. TOTTO has seen success by proving to be a good investment for franchisees, and through the creator's innovation and new services that have driven growth.

1. TOTTO
Mónica Sánchez
Ana María Naranjo
2014

2. HISTORY
198
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3. 1988 - HISTORY
2013

4. 1988 - HISTORY
2013

5. THEORETICAL
FRAMEWORK
TOTTO is a multinational leading
fashion marketplace that offers
variety and technology bags,
backpacks, backpacks, bags,
clothing and accessories.

6. EXPORT
The company that has been built over 19
years has always proved a great
investment for people who want to
establish new stores through franchising
and generating growth to its creator who
has always been known for its innovation
and creating new services in their
products.

7. STRATEGIES
IMPLEMENTED
TOTTO currently has about 20 franchises
in the Caribbean, America and a store in
Spain. His goal now is to further expand
its horizons in Europe where they hope to
successfully market their briefcases,
knapsacks, backpacks, bags, clothing
and accessories.

8. SWOT ANALYSIS

9. SALES

10. CONCLUSIONS
Having done this we can conclude that
the project is an important TOTTO
Colombian company that has entered the
process of globalization and already has
several franchises abroad. Innovative
ideas coupled with internal and external
export processes currently make TOTTO
a recognized global company.

11. QUESTIONS…

12. THANKS A LOT…