Defining content renaissance lessons
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Learn from the kings of content strategy! Renaissance painters, politicians and business folk knew a few things when it came to crafting compelling content. The digital age could learn from their innovative use of social space, technology and story-telling. This is a quick look at one example - Florence's Sassetti Chapel (No 62 on TripAdvisor!).
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Defining content renaissance lessons
- 1. W H A T T H E R E N A I S S A N C E C A N T E L L U S A B O U T C O N T E N T S T R A T E G Y @ a m o n c k
- 2. Content
- 5. Content
- 7. Authority
- 8. Engagement
- 10. 0 17.5 35 52.5 70 1465 1470 1475 Florentine bad debts Medici Bank deposits, Florins Source: Ye Æconomiste
- 11. Content
- 20. Santa Trinità
- 21. Content
Notes de l'éditeur
- Little bit more about Francesco Sassetti. He made his money as a partner in the French branches of the Medici bank in Avignon and Lyon. He also spent over ten years representing the Medici bank in Genoa and occasionally in Geneva. By the end of the 1470s, Sassetti had already acquired the rights to a small side chapel, the second to the right of the choir in the Florentine church of Santa Trinità. Ghirlandaio was commissioned to paint the chapel, which he decorated with frescoes with scenes from the life of St Francis of Assisi between 1483 and 1485.