1. Explore Interactive One
Interactive One is ignited by its mission to create an online community that engages and positively impacts
the lives of African Americans.
The Interactive One suite of properties empowers African-American men and women by providing news,
information, entertainment, connections and resources that meet the unique needs of this audience's core
values.
A division of Radio One Inc., Interactive One launched in 2007 to complement existing Radio One brands
and to create the leading digital African-American platform.
Why Interactive One?
Key Audience Measures*
Expertise: The most powerful connection to
African-American consumers online.
4+ Million
• Holds the power of six demographically unique Interactive One Unique Visitors (monthly avg.)
sites, including BlackPlanet (the #1 African-
American social networking site)
400+ Million
Interactive One Page Views Delivered (monthly)
• Radio One encompasses 25 Years of expertise in
reaching African-Americans
10 Minutes
Interactive One Average Minutes Per Visit
Reach: Radio One assets reach 82% of African-
Americans in the U.S.; Interactive One is the best for 5 Visits
reaching the African-American audience online. Interactive One Average Visits Per Visitor (monthly)
*Source: Comscore January 2010
Engagement: The African-American audience
spends more time on Interactive One properties
than other multicultural targeted sites.*
Targeting: Interactive One increases efficiency in
targeting African-American consumers by offering
solutions based on demography, geography, Learn more at:
contextual relevance, and user interests. www.interactiveone.com
Custom Solutions: Interactive One creates high
impact, custom opportunities for advertisers.
2. The premiere African-American social networking site reaching
over 15 million users -- BlackPlanet provides a robust toolkit and
set of custom promotions that enable effective advertising
initiatives. Hyper-focused on consumer engagement and advertiser
success, BlackPlanet offers a truly unique social networking
experience.
With over 15 million weekly listeners, and more then 1 million
digital users, Radio One is the leading brand in urban radio.
RadioOne Digital offers advertisers local and demographically
focused ways to reach the African-American "listener". Delivering a
cross-section interest and age segments - RadioOne offers a full-
service offline and online promotional platform. RadioOne Digital is
key for marketers looking to reach the urban music enthusiast.
HelloBeautiful brings African-American women a destination that
speaks uniquely and directly to the realities they face and offers
marketers a new way to connect with this influential segment. Get
it together with "Glam Squad", find out what’s hot from “Gift Gal” or
participate in one of our seasonal style guides. Whatever you
choose... HelloBeautiful is your destination for reaching Black
women.
The eyes and ears, for African Americans, who seek what's hot
online, on airwaves, in theaters and on the streets --
TheUrbanDaily provides advertisers with a full-set of customizable
programs to engage the urban entertainment enthusiast.
TheUrbanDaily is the "must-be place" for brands wanting to reach
the hip, urban consumer.
NewsOne is a leading black news site providing up to the minute,
comprehensive coverage of events that impact African Americans.
Original franchises like Washington Watch, help marketers looking
to engage and connect with this information-enthused and highly
influential audience.
Contact Us:
Elev8 provides the connections, information and tools African-
American adults can use to create a framework working towards a Aisha T. Mootry
fulfilled life Midwest Account Executive
O. 312.861.4969
M. 708.466.6368
E. amootry@interactiveone.com
The newly re-launched GIANTlife.com is a celebration of urban
music and culture. Driven by A-list celebrities and captured by
today’s most provocative writers and photographers, GIANTlife
offers the breadth of an entertainment title, the aesthetic of a
fashion documentary and the service of a lifestyle site. Learn more at:
www.interactiveone.com
TVOne is a contemporary television destination that features a
broad range of lifestyle and entertainment programming designed
to entertain, inform and inspire a diverse audience of adult
African-American viewers. Join TVOne online for highly
customizable and effective ways to reach the African-American
consumer.