How you can use social media to tell your story and spark a movement.

1. Digital Advocacy:
Storytelling that builds
champions and ignites

2. Today we’re
talking about
Advocacy…
@shaw_tim
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3. Today we’re
talking Media…
and Social
about
@shaw_tim
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4. Today we’re
talking about
but really Storytelling.
@shaw_tim
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5. Inform | Involve |
Inspire
@shaw_tim
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6. Inform | Involve |
Inspire
@shaw_tim
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7. Set the right goals
@shaw_tim
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8. Know why
you’re here
Really know.
@shaw_tim
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9. Find your
audience
@shaw_tim
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10. Know who
You need to reach
Find your
audience
@shaw_tim
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11. What’s happeni
Right now?
@shaw_tim
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12. http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg
@shaw_tim
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13. Now, listen
carefully
For…
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14. Now, listen
carefully
To people…
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15. Plan your attack
Well, really just
have a plan…
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16. How do you want to
engage?
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17. Establish your
voice
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18. Establish your
character
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19. Establish your
tone
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20. Establish your
language
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21. Establish your
purpose
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22. Build the
infrastructure
@shaw_tim
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23. Inform | Involve |
Inspire
2.0
@shaw_tim
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24. http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/
What is your
message
@shaw_tim
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25. How do you
participate
@shaw_tim
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26. Inform | Involve |
Inspire
@shaw_tim
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27. The story
Be a person like me
@shaw_tim
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28. Tell great stories
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29. I had to know
and understand my own story
before I could listen
and help other people
with theirs.
– Barack Obam
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30. There’s always more to
the story
@shaw_tim
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31. Make it
meaningful
@shaw_tim
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32. Make it believable
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33. Make it real
@shaw_tim
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34. Make it visual
@shaw_tim
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35. Inspire change
No big deal.
@shaw_tim
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36. Keep your
audienceseats
On the edge of their
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37. Everyone is doing
it that is
Sharing,
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38. Don’t fall into
silos
@shaw_tim
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39. Make the ask
@shaw_tim
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40. Ask for something
And be specific
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41. Make it simple
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42. Know where to go
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43. Pay attention. Be
flexible.
@shaw_tim
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44. Pay attention. Be
flexible.
Monitor
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45. Pay attention. Be
flexible.
Evaluate
@shaw_tim
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46. Pay attention. Be
flexible.
Assess
@shaw_tim
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47. Pay attention. Be
flexible.
Adapt
@shaw_tim
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48. Support your
champions
@shaw_tim
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49. See, it’s simple
Right?
@shaw_tim
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50. A few more rules
@shaw_tim
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51. Be honest
@shaw_tim
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52. Be transparent
@shaw_tim
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53. Be generous
@shaw_tim
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54. Share
@shaw_tim
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55. Be supportive
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56. Be responsive
@shaw_tim
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57. Be collaborative
@shaw_tim
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58. Listen!
@shaw_tim
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59. Provide value
@shaw_tim
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60. Invest time
@shaw_tim
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61. Give a damn.
@shaw_tim
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62. Thanks!
Questions?
Tim Shaw
tim@amplifi.ca
@shaw_tim
@shaw_tim
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