1. Angela MacAusland
September 2012
www.linkedin.com/in/angelamacausland
2. Getting Started
Whats it all about? Contacts
Facts & figures Groups
Why use LinkedIn? Engaging
How to use it More to discover
Your profile And finally.....
www.linkedin.com/in/angelamacausland
5. What’s it all about?
www.linkedin.com/in/angelamacausland
6. What is LinkedIn?
A social (professional) networking site
A way to connect with people in business
A platform to help you keep in touch
An exchange for knowledge and ideas
A source for seeking job opportunities
www.linkedin.com/in/angelamacausland
7. But also..
A way to promote your identity online
A great way to maintain your online image
A way to re-connect with old contacts as
well as make new ones
An excellent way to be found online -
LinkedIn results usually appear first in search
engines when searching for people
www.linkedin.com/in/angelamacausland
8. Main Benefits
An excellent networking
platform
A huge database of
potential customers
Numerous opportunities
for marketing
Its free, and easy to use
www.linkedin.com/in/angelamacausland
9. The ‘Saturday night in the The ‘professional networking
pub’ of social media event’ of social media
www.linkedin.com/in/angelamacausland
11. LinkedIn - Then
www.linkedin.com
2002 Reid Hoffman started it in his living room
Officially launched on May 5, 2003
Had 4,500 members in the first month
www.linkedin.com/in/angelamacausland
12. “In
its
embryonic
form
the
first
adopters
were
invariably
tech
minded
professionals
-‐
so9ware
engineers
and
electronics
whizz-‐kids.
They
loved
the
hard
data
look
to
the
pages
and
the
no
nonsense
a?tude
to
networking
without
all
the
perceived
'fluffy-‐bunny'
so9
soap
of
the
markeDng
world”
Ian Pritchard Consulting
www.uk.linkedin.com/in/iancpritchard
www.linkedin.com/in/angelamacausland
19. “What everyone’s dealing with is not B2B or B2C,
it’s B2I, or business to individual.
Increasingly that’s how we’re buying, whether it’s because somebody’s
told us something on Facebook or because we’re part of a community
that shares our views.
We’re scouring sites like Trip Advisor. We’re all on LinkedIn.
We’re making choices that are not easily influenced
by a piece of paper coming through the door,
because we are picking up influences through so many channels”.
Anne Godfrey CEO
Chartered Institute of Marketing (August 2012)
www.linkedin.com/in/angelamacausland
27. Your Status
Most LinkedIn members - active in the afternoons
Mobile LinkedIn - used during the evenings
www.linkedin.com/in/angelamacausland
28. Your Status
Link to a recent blog item
Share company news / announcements
Events coming up / organising or attending
Ask questions / advice / for help
Links to other newsworthy items
Link to youtube / twitter / facebook pages
www.linkedin.com/in/angelamacausland
29. A word about Twitter
Twitter and LinkedIn have
fallen out of love
You can now post LinkedIn
status updates to Twitter
But not the other way around
Tip : Keep status updates
twitter friendly (140 chars)
www.linkedin.com/in/angelamacausland
32. Top Priority
Make sure its
100% complete
LinkedIn likes this
Spell check
Key words
Keep up to date
www.linkedin.com/in/angelamacausland
33. To get 100%
Current position
Two previous positions
Education history
Profile summary
Photo
Specialities
3 recommendations
www.linkedin.com/in/angelamacausland
34. Your Photo
Make sure its a photo of you
Not a logo or product
Head and shoulders
Not with your cat/car/guitar
Up to date
Approachable
www.linkedin.com/in/angelamacausland
36. Summary Statement
Not too generic
Target market
Up to date
Spell checked
Relevant
www.linkedin.com/in/angelamacausland
37. Personal URL
Personalise your URL
http://linkedin.com/in/yourname
Helps google and others find you more easily
It also looks better
Edit this in your profile settings
www.linkedin.com/in/angelamacausland
44. Contacts - Top Tips
Add a personal message when inviting
Not the LinkedIn default one
Only link to people you know - not strangers
They will have access to your network of
contacts too!
Keep to a manageable level
No prizes for having over 5000 contacts
www.linkedin.com/in/angelamacausland
48. Groups - Facts
1.35 million groups
Own 10 groups
Be a member of up to 50 groups
Find using search box
Or see what others are members of
Open and closed groups
www.linkedin.com/in/angelamacausland
55. Groups - Engaging
Get Involved
Post discussions
Add news
Requests for advice
Engage in conversation
Form new alliances
www.linkedin.com/in/angelamacausland
56. Your Status / Posts
www.linkedin.com/in/angelamacausland
57. Classic LinkedIn Mistakes
Joining too many groups,
not managing notifications,
not getting involved
www.linkedin.com/in/angelamacausland
60. Keeping in Contact
Contact people who have shown an interest
in your profile
Send / reply to a message / invitation
Engage in a group discussion
Invite to an event
Give / receive recommendations
www.linkedin.com/in/angelamacausland
62. In Box
LinkedIn equivalent to Email
Messages
Invitations
Notifications
www.linkedin.com/in/angelamacausland
63. Send Messages
To individual contacts
To groups of contacts
Select location
Specify industry
50 at a time
Un-check ‘allow others to see’
www.linkedin.com/in/angelamacausland
71. More to Discover
Help LinkedIn Answers
Events Applications
LinkedIn Today Contact Centre
Direct Ads LinkedIn Mobile
Jobs And much more..
www.linkedin.com/in/angelamacausland
76. Direct Ads
Find the exact customers you are looking for
Job title/function/industry/seniority/age
Drive new customers to your business
Connect to influential professionals
Set a budget and timescale
Pay per click/date dependent/spend per day
Minimum spend $10 per day
www.linkedin.com/in/angelamacausland
85. What to do next
Sign up for LinkedIn
Create a professional profile
Join some groups
Connect to people
Get involved in discussions
Ask for / give recommendations
www.linkedin.com/in/angelamacausland