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Sim 2009 Presentation
- 2. What is a BRAND?
- 4. The American Marketing Association (AMA) defines a brand as "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
- 6. Branding is not about getting your target market to choose you over the competition
- 7. It is about getting your prospects to see you as the only one that provides a solution to their problem.
- 8. The objectives that a good brand will achieve include
- 9. The objectives that a good brand will achieve include
- 10. The objectives that a good brand will achieve include
- 11. The objectives that a good brand will achieve include
- 12. The objectives that a good brand will achieve include
- 13. Screen
- 14. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
- 15. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
- 16. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
- 17. "Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand" Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.
- 18. It is about getting your prospects to see you as the only one that provides a solution to their problem.
- 19. &
- 21. Current- Clear and Vivid - Time of the day Delivers the message clearly
- 22. - Clear and Vivid Delivers the message clearly
- 24. - Related Delivers the message clearly
- 27. Current InformationConfirms your credibility
- 29. Current InformationConnects your target prospects emotionally
- 32. Concretes User Loyalty What you can measure, you can manage, If you manage it, it will improve.
- 34. Understand Return on Investment (ROI)
- 36. Thank You Ahmed El-Ridi aridi@sss.ae 0097150-450-6788
Notes de l'éditeur
- Good evening.My Name is Ahmed ElRidi, and I am the General manager of Specialized Software Services.A Company working in the field of Dynamic Digital Signage.Today I will not be talking about technology, Cables, wires, PC’s or Converters.I will be talking about Btanding using Digital Signage and how it has become a Great Branding Vhiecle in the our time.
- So, What is a Brand? (Question to the Audience)
- This is a collection of some of My Favorite Brands.And as You can know, and see, a Brand has nothing to do with a product, actually the Brand is stronger than the product.The Product some times has to live to the promise of the BRAND