Amrita Roy

Kolkata Area, India India

Area Manager

Apparel / Fashion

Responsible for implementing effective sales / marketing strategies to develop business by boosting sales and revenue growth; Execute novel drives for new product development while discovering fresh routes to the market and exploiting them to increase revenues; Expand product coverage and ensure maximum market penetration - Contributed to the definition of direct marketing strategies that support the broader company plans • Plan, organize, direct and control sales staff to meet the objectives • Drive the planning, development and execution of all direct marketing plans, in alignment to company objectives / budgets • Identify and cultivate local partners and resources to amplify bra...