Creating and maintaining a content marketing calendar can help you forge a path that will lead you to your destination. Personally, the biggest benefit of the calendar that I can see is keeping you motivated and keeping you going even when sometimes you feel clueless. In this Slideshare presentation I have explained how you can create a content marketing calendar using a spreadsheet. You can also use Google calendar but it is not conducive to creating different roles and assigning different tasks to different columns. In fact the greatest benefit of using a spreadsheet is that you can create columns and rows and then organise them in whichever way suitable to you.

1. How To Create A
Content Marketing Calendar

2. How To Create A Content Marketing Calendar
A content marketing calendar gives
your content marketing a direction,
but more than that, it keeps you
going even when you are full of
doubts.

3. How To Create A Content Marketing Calendar
A majority of content marketing
efforts all over the world fail
because the initial enthusiasm
wears off and people and
organizations run out of ideas during
periods of uncertainty and doubt.

4. How To Create A Content Marketing Calendar
A content marketing calendar is
prepared when you’re just starting
out on your content marketing
journey so you are bubbling with
ideas… the ideas that are lost along
the way.

5. How To Create A Content Marketing Calendar
The mission of your content
marketing calendar must be that no
matter what, whatever you have
listed in your content marketing
calendar, you’re going to follow it no
matter what.

6. How To Create A Content Marketing Calendar
Once you have a content marketing
calendar you know exactly what you
will be doing exactly on which day.
That is, if you are preparing your
calendar on January 21, 2015, you
will be noting in your calendar…

7. How To Create A Content Marketing Calendar
…what you’ll be doing on May 15,
2015. You have a clear roadmap
ahead of you. Once you have a
content marketing calendar you
never run out of content ideas and
you never run out of the marketing
activities you need to carry out.

8. How To Create A Content Marketing Calendar
In this slide you will know how to
create a content marketing calendar
using a spreadsheet. You are free to
use your own preferred project
management application. Just make
sure there is a mechanism to assign
particular tasks to particular dates.

9. How To Create A Content Marketing Calendar
Open a new spreadsheet and create
two worksheets

10. How To Create A Content Marketing Calendar
In the top-most row of the
“publishing calendar” worksheet,
create the following columns:

11. How To Create A Content Marketing Calendar
In the top-most row of the
“publishing calendar” worksheet,
create the following columns:
• ID: A unique ID can be assigned to every piece of content so that you
can enter related information in different worksheets.
• Date: On which date that particular piece of content will be published?
• Format: What sort of content are you going to create? Blog post?
Webpage? Video? Info graphic? PDF? Slide? Stop Motion Animation?
• New or Existing: Are you revising/streamlining existing content for
creating new content from scratch?
Continued on next slide…

12. How To Create A Content Marketing Calendar
In the top-most row of the
“publishing calendar” worksheet,
create the following columns:
• Topic or Headline: The topic on which the webpage or the blog post
will be created.
• Where: Whether you’ll be publishing the piece of content on your own
website or blog or somewhere else.
• Author: Who will be creating/writing that particular piece of content?
• Responsible: If yours is a bigger organisation and you have a dedicated
content marketing team, exactly who will be responsible for the timely
publication of that particular piece of content?
Continued on next slide…

13. How To Create A Content Marketing Calendar
In the top-most row of the
“publishing calendar” worksheet,
create the following columns:
• Current Status: What is the current status of that content? Is it being
written? Is it being edited and proofread? Is it being reviewed?
• Visuals: What sort of images or videos will be used with this content?
• Topic Categories: Under what categories this content will be published?
• Keywords and meta data: What keywords should be targeted while
creating this piece of content?
Continued on next slide…

14. How To Create A Content Marketing Calendar
In the top-most row of the
“publishing calendar” worksheet,
create the following columns:
• Call to action: Every piece of content must have a call to action. What is
going to be for this piece of content?
• Related URLs: Is related content already existing? Are there some
existing URLs you would like to be linked to from this piece of content?

15. How To Create A Content Marketing Calendar
Now click on the “Marketing
Calendar” tab and in the top-most
row create the following columns:
• Content ID: This unique ID was created in the “Content Publishing”
worksheet.
• Date: The date on which this particular marketing activity will be
carried out.
Continued on next slide…

16. How To Create A Content Marketing Calendar
Now click on the “Marketing
Calendar” tab and in the top-most
row create the following columns:
• Channels: What channels you are going to use to promote your content
– Facebook, other websites, email broadcast, Twitter, LinkedIn, et
cetera.
• Format Conversion: Can this content be converted to another format?
For example, can you create a slideshow or video presentation with the
help of this content and then submit it to the appropriate social media
website?

17. How To Create A Content Marketing Calendar
How do you track the changes? For
this you can develop your own
mechanism. For instance, you can
change the colour of the row that
you have worked or have
accomplished something

18. How To Create A Content Marketing Calendar
I hope you will be able to use this
quick tutorial to prepare an action-
packed content marketing calendar
for yourself or your business.

19. How To Create A Content Marketing Calendar
Website https://credible-content.com
Email amrit@credible-content.com
Twiter https://twitter.com/AmritHallan
Subscribe for
more updates: http://eepurl.com/0kcZz