This document summarizes an SEO audit project for a Udacity digital marketing course website. It includes planning the audit objectives and KPIs, analyzing keywords and their potential, conducting on-site technical audits of metadata and content, performing off-site backlink and link building analyses, testing page indexing, page speed and mobile friendliness, and providing recommendations to improve ranking. The overall goal is to increase organic traffic to the site by 20% in 2 weeks through SEO optimization.

1. Project 4: SEO Audit

2. Part 1
Plan your Audit

3. Marketing Objective & KPI
● Marketing Objective:
Increase the organic traffic by 20% in
2 weeks
● KPI:
Number of organic traffic in the
weeks of performance

4. Target Persona
Background and
Demographics
Target Persona Name Needs
Demographics:
• 32 years old
• Living in cairo
• engaged
• working at the
governmental sector
• interested in studying
master of business
administration
• income is about 6
thousand per month
Mohamed turkey
Governmental employee Needs:
• Know more about
online courses
• Moderating
• Increase income to start
his new life with a new
family
Hobbies Goals Barriers
Hobbies:
• reading about
technology, marketing
• travel
• playing football
• watch tv
Goals:
• Increase his knowledge
about technology
especially digital
marketing
• Start new career path
• Become a freelancing
within two years
• Increase his income
Barriers:
• Lacking of time
• Money barrier
• Fair of failure
• The appropriate
advisor could not be
found

5. Part 2
On Site SEO
Audit

6. Keywords
Head Keywords Tail Keywords
1 SEO what is the digital marketing
2 Digital marketing where to learn digital
marketing
3 Social media marketing udacity digital marketing
nanodegree
4 Udacity how to become a digital
marketer
5 Digital marketing jobs best course in digital
marketing

7. Keyword with the Greatest Potential
Head Keyword with the greatest potential:
● SEO has 72 priority score
● Digital marketing has 71 priority score
● Social media marketing has 70 priority score
Tail Keyword with the greatest potential:
● how to become a digital marketer has 43 priority
score
● Udacity digital marketing nanodegree has 30
priority score
● best course in digital marketing has 25 priority
score

8. Technical Audit: Metadata
URL:https://dmnd.udacity.com/
Current
Title Tag Udacity Digital marketing nanodegree program
website
Meta-
Descriptio
n
N/A
Alt-Tag N/A
Revision
Title Tag N/A
Meta-
Descriptio
n
Become a Digital Marketer
Gain real-world experience running live
campaigns as you learn from top experts in the
field. Launch your career with a 360-degree
understanding of digital marketing.

9. Technical Audit: Metadata
Revision
Alt-Tag-
img1
Man explain something to a woman
Alt-Tag-
img2
Laptop showing classroom of Udacity with
an expert talking
Alt-Tag-
img3
An expert explain something about digital
marketing
Alt-Tag-
img4
Laptop showing Udacity classroom with
some charts

10. Suggested Blog Topics
Topic 1: Seo : Expectations vs. Reality
This topic includes SEO which is the highest potential head keyword
with priority of 77 in this topic I will talk about SEO and its relation with
digital marketing and how people some times get confused about it and
mix it with SEM and will introduce how udacity course will benefit you
in this field.
Topic 2: This year's Top Stories About udacity digital marketing learners:
This topic includes digital marketing (high potential head keyword with
71 priority) and udacity (branded keyword) and this topic will be
motivation for joining udacity and will talk about the story of learners
who graduated from udacity and become successful digital marketers
and in the end I will add call to action for people who want to join
udacity too.
Topic 3: Udacity Digital Marketing Nanodegree Explained in 10 bullets:
This topic includes udacity digital marketing nanodegree which is high
potential tail keyword and in this topic I will explain the program in 10
short bullet points to and its advantages and what he will learn if he
join the course.

11. Part 3
Off-Site SEO

12. Technical Audit: Backlink Audit
Backlink
Domain
Authority
(DA)
1 http://www.google.com/url?q=https%3
A%2F%2Fwww.udacity.com%2Fcourse
%2Fcs101&sa=D&sntz=1&usg=AFQjCN
GdmrWTUY5b_ qe3xle9-ddkB1YXqA
100
2 http://www.google.com/url?q=https%3
A%2F%2Fwww.udacity.com%2Fcourse
%2Fcs101&sa=D&sntz=1&usg=AFQjCN
GdmrWTUY5b_ qe3xle9-ddkB1YXqA
100
3 http://www.youtube.com/playlist?list=
PLAwxTw4SYaPnIRwl6rad_ mYwEk4Gm
j7Mx
100

13. Link-Building
Site Name linkedIn
Site URL https://www.linkedin.com/
Organic Search
Traffic
72.3M
Site Name Hubspot
Site URL https://www.hubspot.com/
Organic Search
Traffic
5.4M
Site Name Marketing land
Site URL https://marketingland.com/
Organic Search
Traffic
48.1K

14. Part 4
Performance
Testing

15. Page Index
Why page indexed number is important:
To make sure that all of my pages will drive traffic to my
website and no pages is not indexed or wasted.

16. Pingler give me this result so I used Google.
and in the slide above I used Udacity Url because it’s an old website and
will give me a better result.

17. Page Speed

18. Why page speed test is important:
Because its one of factors that control page ranking and
testicals shows that users expect that the page loading speed
is about 2 sec.

19. Mobile-Friendly Evaluation
Mobile friendly is important because:
Speed mobile optimizedwebsitees ranks higher in google search than mobile not
friendly websites so that is one of factors that google takes for ranking
And also now the number of mobile users who is more than desktop users who search
the same sites

20. Part 5
Recommendations

21. Recommendations
There Is some suggestions I have noticed through tests may be
udacity can follow to increase website ranking:
● Resize images to match display dimensions to speed up and
improve page load time.
● Leverage the font display CSS feature to ensure that the text
is user visible while webfonts are loading.
● Delete unnecessary CSS.
● Tailor site experience to each user to keep them engaged
with relevant content.
● Make it easier for users to complete transactions on mobile.
● Allow users to sign in with their Google account and
automatically populate their saved information for faster
checkout.
● Launch mobile site from customer home screen for quick
and easy access even offline.