3. ng eam KVPY (IISc) Scholar Machine Intelligence Institute, New York
Arizona State University Intel ISEF Winner BITS Pilani
Arizona State University BITS Pilani
undin Te
VSRP (TIFR) Fellow IAS (Indian Academy of Sciences) Fellow
National Science Foundation (USA) Oxford
NASA Award
Social Behavioral Computing & Prediction Conference, Phoenix 2009
NIMHANS Cofounders of NEN (National Entrepreneurship Network)
Fou
Winners, Business Plan Contest (@IIT B, BITS Pilani, DST)
Winners Business Plan Contest (@IIT‐B BITS Pilani DST)
Global Student Entrepreneur Award – 2009 [EO]
Incubation Offers: IIMB, iAccelerator (IIMA)
Behavioural Assessments
Mar
Current Market Presence
Current Market Presence
rket P
Presen
g p
Cognitive skills development for non‐internet crowd
nce
Target Market Presence
4. IN
Vita Beans App (noun): An easily usable application that helps
you make profitable decisions by understanding people profile
&iimprove cognitive skills of people f a b tt world.
iti kill f l for better ld
OUT
5. MULTI‐TASKING
MATH
ATTENTION
PROBLEM SOLVING
LEARNING SKILLS
MEMORY
EXECUTIVE FUNCTION
AGE DISORDERS
Profile & Train your skills while going through PACKAGES FOR
a set of simple, addictive games & activities
• Children (<7yrs)
• St d t
Students
STORE
CD‐Kits, Web Subscriptions, • Corporate
Mobile App Subscriptions • Families
6. Why are we better?
Traditional Psychometrics Neuro‐Behavioral Profiling
Lengthy Questionnaires 6‐8 minutes of game based activities
Captures what the users SAY or want to SAY Captures inherent user preferences & behavior
(
(both spontaneous & conscious)
p )
Answers can be manipulated consciously or User cannot manipulate instincts & subconscious
subconsciously preferences
Tests are based on group trends in the past &
Tests are based on group trends in the past & Tests are based on clinical neuroscience tests &
Tests are based on clinical neuroscience tests &
lexicology (i.e. works good only at group level) inherent functional regions in the brain
Exhibit regional, cultural bias due to subjective The functional regions & decision pathways in
interpretations of the questions.
interpretations of the questions the brain are common across cultures.
the brain are common across cultures
Profiling is based on scores. Hence new test & Fuzzy logic based profiling of different functional
new scoring pattern needs to be given to the regions of brain. This profile can be re‐used in
user to use his inputs for a new purpose.
user to use his inputs for a new purpose different situations at any later time.
different situations at any later time
Difficult to customize test for each purpose. i.e. Flexible simulation framework allows creating
Same test, same result, interpreted differently custom situations into which the user’s profile
for different cases companies
for different cases, companies. can be loaded to generate specific analysis
can be loaded to generate specific analysis.
buying activity levels of non‐internet community >> online community
