Move Fast and Break Things was a keynote presented by Amure Pinho at Founders Institute Chile. The keynote was about marketing for startups, and the presentation describes a little part of it, in fact, it shows that we have bigger problems prior to marketing. But when we need to think about it, there are some basic cool stuffs that cannot be forgot and thats what we talk about. Direct, clean, objective shit. When Founders Institute release the video of the presentation I'll add at the end of slides (so it will be a lot easier to understand).

1. MOVE
FASTAND
BREAK
THINGS
Friday, July 5, 13

2. Weallstartedwithaproblem,right?
Friday, July 5, 13

3. GETOUTTHE
FUCK*&G
BUILDING
Weallstartedwithaproblem,right?
Friday, July 5, 13

4. Friday, July 5, 13

5. VALIDATION
Friday, July 5, 13

6. VALIDATION
SOLUTION
Friday, July 5, 13

7. VALIDATION
SOLUTION
MVP
Friday, July 5, 13

8. VALIDATION
SOLUTION
MVP
CUSTOMER
DEVELOPMENT
Friday, July 5, 13

9. VALIDATION
SOLUTION
MVP
CUSTOMER
DEVELOPMENT
METRICS
Friday, July 5, 13

10. We
segmented
oureffortsin
4categories
Friday, July 5, 13

11. We
segmented
oureffortsin
4categories
Early
Adopters
Friday, July 5, 13

12. We
segmented
oureffortsin
4categories
Early
Adopters
Clients
Friday, July 5, 13

13. We
segmented
oureffortsin
4categories
Early
Adopters
Clients
Investors
Friday, July 5, 13

14. We
segmented
oureffortsin
4categories
Early
Adopters
Clients
Investors
Press
Friday, July 5, 13

15. EarlyAdopters
Friday, July 5, 13

16. EarlyAdopters
theydidntboughtyourmvp
Friday, July 5, 13

17. shareeveryvictoryandevery
challenge,sharethedreamand
vision
EarlyAdopters
theydidntboughtyourmvp
Friday, July 5, 13

18. shareeveryvictoryandevery
challenge,sharethedreamand
vision
EarlyAdopters
theydidntboughtyourmvp
beananthropologist,discover
everything.Dontvalidateyour
opinion,validatehipotesys
Friday, July 5, 13

19. Clients
Friday, July 5, 13

20. Clients
Dontgoforacquisitionifyour
productsucks
Friday, July 5, 13

21. Activationandretentionarepriorities
Clients
Dontgoforacquisitionifyour
productsucks
Friday, July 5, 13

22. Activationandretentionarepriorities
Clients
Dontgoforacquisitionifyour
productsucks
Measurewhatisrelevant
Friday, July 5, 13

23. Activationandretentionarepriorities
Clients
Dontgoforacquisitionifyour
productsucks
Measurewhatisrelevant
Improveyourmetricseverytime
Friday, July 5, 13

24. Activationandretentionarepriorities
Clients
Dontgoforacquisitionifyour
productsucks
Measurewhatisrelevant
Improveyourmetricseverytime
Knowwheretheyareandmarriage
Friday, July 5, 13

25. Investors
Friday, July 5, 13

26. Investors
Somedayyou’llneedthem.Dont
panicandlookbusy.
Friday, July 5, 13

27. Doyour“thing”withallofthem
Investors
Somedayyou’llneedthem.Dont
panicandlookbusy.
Friday, July 5, 13

28. Doyour“thing”withallofthem
Investors
Somedayyou’llneedthem.Dont
panicandlookbusy.
Alwayshaveadeck
Friday, July 5, 13

29. Doyour“thing”withallofthem
Investors
Somedayyou’llneedthem.Dont
panicandlookbusy.
Alwayshaveadeck
Investorslovevalidation>growth
Friday, July 5, 13

30. Doyour“thing”withallofthem
Investors
Somedayyou’llneedthem.Dont
panicandlookbusy.
Alwayshaveadeck
Investorslovevalidation>growth
Answerquick
Friday, July 5, 13

31. Press
Friday, July 5, 13

32. Press
Soundslikeinvestors,butwithoutthe
money.
Friday, July 5, 13

33. CreateanuniqueURLforthatyoursite/press
Press
Soundslikeinvestors,butwithoutthe
money.
Friday, July 5, 13

34. CreateanuniqueURLforthatyoursite/press
Haveapressreleasecompletewithhistory,
present,future,images,logoscontacts
Press
Soundslikeinvestors,butwithoutthe
money.
Friday, July 5, 13

35. CreateanuniqueURLforthatyoursite/press
Haveapressreleasecompletewithhistory,
present,future,images,logoscontacts
Praisethemaftermentioningyou,givethem
ego,power.
Press
Soundslikeinvestors,butwithoutthe
money.
Friday, July 5, 13

36. HOWTO
SPREADTHE
WORD?
Friday, July 5, 13

37. It’sall
about
Freud
Friday, July 5, 13

38. REMEMBER
THETIME
YOUWEREA
CAVEMAN
Friday, July 5, 13

39. Agoodproduct
appealdirectlyto
people’sprimal
needforthingslike:
Friday, July 5, 13

40. Agoodproduct
appealdirectlyto
people’sprimal
needforthingslike:
Sex
Friday, July 5, 13

41. Agoodproduct
appealdirectlyto
people’sprimal
needforthingslike:
Sex
Power
Friday, July 5, 13

42. Agoodproduct
appealdirectlyto
people’sprimal
needforthingslike:
Sex
Power
Money
Friday, July 5, 13

43. Agoodproduct
appealdirectlyto
people’sprimal
needforthingslike:
Sex
Power
Money
Time*
Friday, July 5, 13

44. Agoodproduct
appealdirectlyto
people’sprimal
needforthingslike:
Sex
Power
Money
Time**Hedidntsaidthis
Friday, July 5, 13

45. Startupisamarathon.Winnerswillbe
theonesthatunderstoodthe
psychologicalbehaviorbehindyour
customerssegment.
Usersarewaitingforproductsthat
simplifiesanddirectthemtoexperiences
withrewards.
Yougive,theygive.
Friday, July 5, 13

46. some
cases
Friday, July 5, 13

47. Pitaco
Friday, July 5, 13

48. Friday, July 5, 13

49. Veryshortleancyclesousersfelltheproduct
improvement
Friday, July 5, 13

50. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Friday, July 5, 13

51. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Weareanapp.So,appstoreistheplace!
Friday, July 5, 13

52. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Weareanapp.So,appstoreistheplace!
Smartbannerapponourlandingpage
Friday, July 5, 13

53. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Weareanapp.So,appstoreistheplace!
Smartbannerapponourlandingpage
Foundkeypartners(OGlobo)
Friday, July 5, 13

54. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Weareanapp.So,appstoreistheplace!
Smartbannerapponourlandingpage
Foundkeypartners(OGlobo)
RatingiskinganddesignisGod
Friday, July 5, 13

55. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Weareanapp.So,appstoreistheplace!
Smartbannerapponourlandingpage
Foundkeypartners(OGlobo)
RatingiskinganddesignisGod
Createacoolcommunicationchannel.
Friday, July 5, 13

56. Veryshortleancyclesousersfelltheproduct
improvement
20%newfeatures,80%improveoldones
Weareanapp.So,appstoreistheplace!
Smartbannerapponourlandingpage
Foundkeypartners(OGlobo)
RatingiskinganddesignisGod
Createacoolcommunicationchannel.
USEPUSHs.
Friday, July 5, 13

57. Dujour
Friday, July 5, 13

58. Friday, July 5, 13

59. Anamazingearlyadopterscase
Friday, July 5, 13

60. Anamazingearlyadopterscase
Beananthropologist,livetheproblem
Friday, July 5, 13

61. Anamazingearlyadopterscase
Beananthropologist,livetheproblem
Findyourcustomersegment(bloguersthatknowfashion)
Friday, July 5, 13

62. Anamazingearlyadopterscase
Beananthropologist,livetheproblem
Findyourcustomersegment(bloguersthatknowfashion)
Bewhereyourcustomerlives(widget,landing,trendsetters,events)
Friday, July 5, 13

63. Anamazingearlyadopterscase
Beananthropologist,livetheproblem
Findyourcustomersegment(bloguersthatknowfashion)
Bewhereyourcustomerlives(widget,landing,trendsetters,events)
Makethemproudofbeenpartofit.Engage
them.(Contests,microevents,userphotosonmailing)
Friday, July 5, 13

64. Anamazingearlyadopterscase
Beananthropologist,livetheproblem
Findyourcustomersegment(bloguersthatknowfashion)
Bewhereyourcustomerlives(widget,landing,trendsetters,events)
Makethemproudofbeenpartofit.Engage
them.(Contests,microevents,userphotosonmailing)
Huntforinfluencers(withthefirstcelebs,theviralloopstarted)
Friday, July 5, 13

65. DONEIS
BETTER THAN
PERFECT
Friday, July 5, 13

66. obrigado
Friday, July 5, 13