Discover the essential building blogs of online success at http://dna56.com/share Blogs are essentially written communications vehicles that exist on the Internet. Unlike other forms of written communication that are limited in reach by print runs, blogs have a nearly limitless potential for reaching visitors or readers.

1. How to Use A Blog to Build
Up Brand Awareness

2. What Branding Can Do For Your
Business
Connecting your product or service with a
reputation of quality and trust, you catapult
yourself into household-name status
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3. Ingredients For Successful Branding
 Quality
◦ Needed to impress
customers
 Excellent Service
◦ Can boost word-of-
mouth advertising
 Value
◦ Quality for the price
point
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4. What is a Blog
 Essentially written communications
vehicles that exist on the Internet
 Blogs have a nearly limitless potential
for reaching visitors or readers
 Blogs are fluid and ever-changing
 The fluidity of blogs invites the
potential for more traffic and also for
repeat visits
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5. Traits That Distinguish Blogs
 Short posts
 Frequent updates
 Conversational
style
 Commenting
ability
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6. Other Features Found In Blogs
 Photo images
◦ Often used to support individual posts
 Videos
◦ Used to show off a product/ service/ demonstrate
how it is used
 Forums
◦ Can promote an even more open exchange of
information
 Auxiliary newsletters
◦ Excellent way for a company to gain its own
preauthorized e-mailing list http://dna56.com/share

7. Who can Benefit from Blogging?
 Product blogs
 Service blogs
 Professional blogs
 Government blogs
 Artistic blogs
 Niche blogs
 Organizational
blogs
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8. How The Exposure Can Pay Off
 Building brand name recognition
◦ People will become more familiar with the brand
and more comfortable with it.
 Creating a buzz for a brand or product
◦ Builds word-of-mouth advertising
 Increase direct sales
◦ The more a brand is understood and talked
about, the more likely it is people will trust the
brand’s products
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9. The Advantages Of Blogging
 Highly affordable
 Popular
 Very flexible
 Easy to update
 Fun
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10. Discover the essential building blogs
of online success at
http://dna56.com/share