Grab more sales with better book descriptions - http://ezrd.me/r/?rd=083C4Gpdf

1. How to Write a Better Book
Description that Sells
By
Amy Harrop and Deborah Drum

2. Book Description
• Essential to selling a
book
• Readers always
check the
description first
• Treat your
description as the
sales letter for your
book
http://ezrd.me/r/?rd=083C4Gpdf

3. In this presentation, I’ll reveal some
great strategies for writing better
book descriptions that will help you
sell more books
http://ezrd.me/r/?rd=083C4Gpdf

4. Elements of a Good Book Description
• Description often
doesn't start with a
paragraph
• Most descriptions
start with a
headline that
should grab the
reader’s attention.
http://ezrd.me/r/?rd=083C4Gpdf

5. Book Description Framework
• Headline
• Shoutline (short quote or preview of the book)
• Description
• Benefits (if non-fiction)
• Call to Action (You want to instill a sense of
urgency and get them to pick up your book now)
• Testimonials and Reviews
http://ezrd.me/r/?rd=083C4Gpdf

6. Tips For Better Descriptions
• Fiction
– Fiction writers
should concentrate
on the main
character, the
primary story
element, and the
major conflict.
http://ezrd.me/r/?rd=083C4Gpdf

7. Tips For Better Descriptions
• Non-Fiction
– Introduce your
premise first and
foremost. You may
also want to
introduce who you
are and why people
should listen to you
http://ezrd.me/r/?rd=083C4Gpdf

8. Tips For Better Descriptions
• Including Benefits
– Why should people buy your book? With non-
fiction, the benefits to the reader should be
clearly stated
• Call to Action
– You want to instill a sense of urgency and get
them to pick up your book now.
http://ezrd.me/r/?rd=083C4Gpdf

9. Tips For Better Descriptions
• Know Your Audience
– When you are writing
your book description,
imagine you are
talking to your
audience
– research book
descriptions in your
niche or genre
http://ezrd.me/r/?rd=083C4Gpdf

10. Tips For Better Descriptions
• Be Clear and Concise
– Write a description that leaves the reader
knowing enough about your book, but still
wanting more.
• Length
– many writers and publishers agree that the
sweet spot is 150-300 words
http://ezrd.me/r/?rd=083C4Gpdf

11. Tips For Better Descriptions
• Leave Them
Wanting
– You shouldn’t tell
people how your
plot ends or exactly
what you are going
to discuss in your
book
http://ezrd.me/r/?rd=083C4Gpdf

12. Marketing your Book
• Let your book description do your
marketing for you
– Author or book blog
– Social Media (Facebook, Twitter and other
social media outlets)
– GoodReads
http://ezrd.me/r/?rd=083C4Gpdf

13. If you want to boost your book sales,
don’t ignore your book description.
You can instant create a better book
description by applying the strategies
in this guide.
http://ezrd.me/r/?rd=083C4Gpdf

14. Grab more sales with better book
descriptions
http://ezrd.me/r/?rd=083C4Gpdf