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Be Your Own Angel Investor - A Revenue Model for Bootstrapping

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Building a product biz that'll take a long time to reach a comfy revenue, like SaaS? Need an infusion of cash to survive? Drop that venture capitalist, and learn how to Be Your Own Angel.

Enjoy these slides with the actual audio, too! Right here:

https://unicornfree.com/2015/be-your-own-angel-a-revenue-model-for-slow-startups

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Be Your Own Angel Investor - A Revenue Model for Bootstrapping

  1. Be Your Own Angel let’s talk about MONEY MONEY MONEY!!!
  2. 80$
  3. $15,000 $30,000 $45,000 $60,000
  4. $15,000 $30,000 $45,000 $60,000 $1,739,680 * 6.5 years
  5. $5,000 $10,000 $15,000 first year? Jan 2009
  6. $5,000 $10,000 $15,000 $27,202first year? Jan 2009
  7. THE HOLY GRAIL RECURRING REVENUE
  8. THE HOLY GRAIL RECURRING REVENUE slowly…
  9. DOOMhow’d we survive?
  10. THE SPECTRUM be glad it’s not one of those grid chart thingies
  11. Trust FundJob Consulting Agency Product Less Power More Power
  12. Trust FundJob Consulting Agency Product Less Power More Power
  13. Trust FundJob Consulting Agency Product Venture Less Power More Power
  14. Job Consulting Agency Product easy-ish natural WTF!?
  15. easy-ish natural Job Consulting Product ServiceBusiness Agency quick & easy money
  16. easy-ish natural Job Consulting ProductAgency hard & slow
  17. hard & slow is my specialty.
  18. 3.5 mil$ hard & slow is my specialty.
  19. 3.5 mil$ 4 mil>$ by our students hard & slow is my specialty.
  20. raised rates
  21. raised rates taught workshops
  22. raised rates taught workshops self-pub’d ebook
  23. raised rates taught workshops self-pub’d ebook kept going.
  24. January - December
  25. 32,831$ January - December
  26. JS Master Class JavaScript Performance Rocks! Freckle, obv YoH
  27. $0 $100,000 $200,000 $300,000 2009 2010 30x500 JS Workshops JS eBook Freckle
  28. What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?
  29. What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?
  30. “It’s liberating, and addicting. Liberating because, unlike with a ‘job’ or even putting all my eggs into a single SaaS basket, I’m in complete control of growth.”
  31. 6,000 $
  32. Double Your Freelancing Rate Planscope Master Class DYF Clients
  33. Double Your Freelancing Rate Planscope Master Class DYF Clients
  34. you’ve got SO MANY more options than “strike it rich” or “fail”
  35. Free up time & energy to stick it out. STRATEGY?
  36. STRATEGY? Free up time & energy to stick it out. TACTICS charge more, consult less create income portfolio
  37. charge more, consult less essentially a way to buy your own time * for employed peeps, too
  38. 4-day work week, same salary
  39. Raise rates, fewer projects 4-day work week, same salary
  40. Raise rates, fewer projects 4-day work week, same salary Productized consulting
  41. time revenueshare a path to transition…
  42. time revenueshare product hourly/wage a path to transition…
  43. build your income portfolio (where does income come in from?)
  44. salary
  45. salary hourly wage
  46. salary hourly wage transaction fee
  47. salary hourly wage transaction fee one-off sale
  48. salary hourly wage transaction fee one-off sale recurring sale
  49. salary hourly wage transaction fee one-off sale recurring sale
  50. salary hourlywage transactionfee one-offsale recurringsale FIVE REVENUE TYPES
  51. one-offsale salary hourlywage transactionfee recurringsale FIVE REVENUE TYPES
  52. one-offsale salary hourlywage transactionfee recurringsale FIVE REVENUE TYPES
  53. one-offsale salary hourlywage transactionfee recurringsale FIVE REVENUE TYPES
  54. one-offsaleone-offsale salary hourlywage transactionfee recurringsale FIVE REVENUE TYPES
  55. how to create a windfall
  56. Focus on your customer. this solves most problems.
  57. Help them achieve results. results: better than expertise, fame, reputation, money…
  58. Build your list. from day one.
  59. Offer them something they already need, want, & are ready to buy. people are in pain right now. don’t get clever.
  60. Value.
  61. Value. money
  62. Value. money pain
  63. create customers for your future help customers NOW
  64. Use your byproducts.
  65. product formats ★ ebooks ★ screencasts ★ video courses ★ templates, libraries, themes ★ teleconfs & workshops ★ tools (*careful!) product = self-serve, no intervention, little to no maintenance
  66. Start at $19 & work backwards. yep, that’s right, don’t think, just do what I say
  67. Create events.
  68. Seriously, get over yourself. no, you are not a “perfectionist”
  69. 3,681 $
  70. Think like an investor. (NO, it won’t pay immediately. that’s ok.)
  71. stick with it
  72. yes, it’s slow.
  73. “ … I discovered that this simple formula of doing good work and getting paid for it was supposed to be slow for modern business.
  74. “ … I discovered that this simple formula of doing good work and getting paid for it was supposed to be slow for modern business. PSHAW!!!
  75. tiiiiime, why you punish me?
  76. $15,000 $30,000 $45,000 $60,000 $1,739,680 * 6.5 years
  77. $27,202 the first year
  78. $27,202 the first year $570,000 this year (ARR)
  79. $27,202 the first year $570,000 this year (ARR) $267,643 on average
  80. With the same amount of practice, the long-term-commitment group outperformed the short-term- commitment group by 400 percent.
  81. With the same amount of practice, the long-term-commitment group outperformed the short-term- commitment group by 400 percent.
  82. What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?
  83. Security. The freedom to grow slowly. Independence. To do what matters. Serving others.
  84. “You may delay, but Time will not.”
  85. unicornfree.com/peersconf $5 off
  86. @amyhoy

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