The document discusses how hiring practices have evolved with the rise of social media. It notes that 91% of employers now use social media to screen candidates, looking at applicants' online profiles and presence on networks like LinkedIn, Twitter, and Facebook. While resumes and interviews still matter for some roles, employers are increasingly making hiring decisions based on favorable online profiles they find through social networks. The document advises job seekers to focus on optimizing their social media presence, cleaning up unprofessional content, curating their networks, regularly interacting online, and creating branded content to showcase themselves in the best light possible for today's hiring landscape.

1. Hiring in the
Social Media Age
Created by Amy Zhu

2. The traditional methods of hiring are
evolving with the rise of social media.
Photo: mkhmarketing, Flickr

3. Resumes and interviews
are not the only things
employers are looking for now.
Photo: Google Images

4. Some employers are
now looking at
applicants’ social
presence as well
Photo: Google Images

5. Companies are
increasingly relying
on social networks
such as LinkedIn,
video profiles and
online quizzes to
gauge candidates’
suitability for a job.
Photo: Eric Flexyourhead, Flickr
Source: Rachel Emma
Silverman, WSJ

6. “A recent employer study reveals that 91%
of employers use social networking sites to
screen employees.”
Photo: marcomagrini, Flickr Source: The Reppler

7. “The paper resume is dead.
The Web is your resume.
Social networks are your
mass references.”
- Vala Afshar
Photo: MDGovPics, Flickr Source: Bruce Horovitz, USA Today

8. Aaron Biebert, a commercial director from
Milwaukee, hired a social media coordinator
based on 40 public tweets –
with no
in-person
interview
at all.
Photo: Maya Zankoul Source: Bruce Horovitz, USA Today

9. Still, there are some jobs where
tweets will never replace resumes
and eye-to-eye interviews,
such as a CEO position.
Photo: Google
Images

10. So how can applicants
acclimate to changing
hiring methods?
Photo: Daniel Horacio Agostini, Flickr

11. That depends on how you want to present
yourself to employers –
Photo: Rodrigo Baptista, Flickr

12. “[...] if you want to be found by recruiters
and have recruiters know who you are,
you should be on LinkedIn.”
- Michelle Kedem
Photo: Google Images Source: Allison Cheston, Forbes

13. “If we are staffing for a recruiting or
sales/marketing/business development role,
then it is a big red flag if a candidate has
either no profile or a limited profile with a
low number of connections.”
- Lashbrook Colby
Photo: Google Images Source: Allison Cheston, Forbes

14. Of the 91% of employers who
do use social networking
sites to screen employees,
76% use Facebook, 53% use
Twitter, and 48% use
LinkedIn.
Photo: Google Images Source: The Reppler

15. Jobseekers now have to focus on their
social media profiles, on top of how to
present themselves in person.
Photo: Life Dreams Solutions, Google Images

16. Most of the recent jobseekers suggested
advocating defensive strategies:
-tightening privacy settings
-deleting potentially distasteful content
-and heavily screening status updates
Photo: baboon™, Flickr Source: Daniel Gulati, Huffington Post

17. However, 68% of
employers have hired
candidates based on
favourable online profiles.
Photo: Peter Gerdes, Flickr Source: Daniel Gulati, Huffington Post

18. This suggests that a completely new set of
strategies, such as established transparency,
personal brand, and authenticity, are fast
becoming the keys to success in today’s
competitive job search.
Photo: pshutterbug, Flickr Source: Daniel Gulati, Huffington Post

19. There are five steps to
climb the Ladder of Social
Identity
- clean up
- curate
- interact
- promote
- create
get rid of anything that will
adversely affect
employment chances!
carefully decide
who you’ll let in
it’s a two way street –
talk to others!
by promoting other people’s
content, you are expanding
your audience.
make blog posts, tweets, and
other content in your target
industry
Photo: Esther Gibbons, Flickr
Source: Daniel Gulati, Huffington Post

20. Social media is here to stay so seize
the opportunity to create an
authentic identity online and put
forth your virtual best.
Photo: Google Images

21. All images are under the Creative
Commons license and sourced from
Flickr. Other images, as stated, are
sourced from Google Images.
Photo: Diego Sevilla Ruiz, Flickr

22. Facts are sourced from:
No More Résumés, Say Some Firms – Wall Street Journal
http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html
Tweets, not résumés, are trending #icymi – USA Today
http://www.usatoday.com/story/money/business/2013/02/15/twitterviews-resumes/1919305/
Put Forth Your Virtual Best – Huffington Post
http://www.huffingtonpost.com/daniel-gulati/put-forth-your-virtual-be_b_1508067.html
Recruiters Say: Avoid LinkedIn At Your Peril – Forbes
http://www.forbes.com/sites/work-in-progress/2012/05/11/recruiters-say-avoid-linkedin-at-your-
peril/
Job Screening With Social Networks – The Reppler
http://reppler.files.wordpress.com/2011/09/reppler-infographic-job-screening-with-social-
networks2.jpg
Photo: Melanie Cook, Flickr