1. Dream Project “Happiness is an inside job” Amy Jang

2. Trust Hope Faith Happy Optimism Wistful Love Dreaming Thoughtful Wish Inspiring

3. Power of Wish

4. Increase calmness and confidence by looking at future rather than worrying about immediate stress. “I’m dreaming”

5. Background Research Study on Power of Wish: Dreaming gives a sense of “Successful agency, optimism, trust, and faith” Hope and motivation are closely related Harvard Written Goal Study: 5% of the class wrote down their goals, and 95% of those achieved it in 20 years. Only 5% of the other majority reached their expectation Power of Wish by Laura Day. Embodiment of your wish “gives you different sensation of the world” Gives you “sacred meaning to those daily acts”

6. v1. Post-It Dreams 4 day pilot 11 Participants (7 active) Text trigger(x1) > write their dreams or wishes on post-its & place them on the wall or belongings. Idea: Validating their dreams and wishes by putting them into written form Posted dreams on the wall or belongings stay forever- triggers you to think

7. v1. Iterations within the pilot Text trigger: any dream > topics (family, job, happiness) Topics: far future(10 years) > near future Timing: afternoon > night +Text motivational quotations e.g. “happiness is an inside job”

8. v1. Results Avg. 64% participation rate each day (of active participants) Rated effectiveness of text trigger as 9 out of 10 Avg. 2.1 minute to think about a dream/wish and write them down

9. v1. Results All of them reported it was “easy enough” or “not too hard” 85% people did the task right after text trigger Placed it on “wallet, desk, notebook, computer, room, …” “Thoughtful, Happy, Contemplative, Short, Thought-provoking, Wistful, Hopeful”

10. v2. the Dream Wall 5 day pilot 15 participants (9 active) Idea: Validating their wish by posting it on the wall (anonymously) Sense of being united through sharing dreams Give more motivation and encouragement to participate

11. v2. Iterations within the pilot Simplifying the process v2.1: Sign Up >(receive text) Think about and Write down on post its > Post the photo on the Dream Wall Marketing Email: “Build the Dream Wall” = 2 sign up Flyer + Email: “What if a SINGLE WISH can change your life?” = 5 sign up Flyer + Email: “What if you DON’T KNOW what you want to be?” = 8 sign up Flyer around campus v2.2:

12. v2. Iterations within the pilot + Texting back your dream is on the wall + Texting the most recent dream on the wall Text Trigger: Any vague dream > topics (mother’s day, this summer, funny one) = 25% > 75% Dream Posts: handwritten post it notes > relevant pictures and dreams

13. v2. Results Avg. 71% participation rate each day (of active participants) Reported (averaged): Level of (-) feelings before project: 5.57/10 Level of (+) feelings after you think of a dream: 7.57/10 Level of (+) feelings after text back a dream: 7.86/10

14. v2. Results “Inspiring, Innovative, Interesting, Calming through goal-setting, Introspective, Thought-Provoking, Dream-Like, Abstract, Thoughtful, Happy, Putting in Perspective”

15. v2.Feedback Reasons for not texting back: “I felt I didn’t have to text back again/wanted to give more people opportunity to put their dreams” “Not sure what to respond for certain topics” “Busy at the moment of receiving the text” “Needing more time to think about” “Not as motivated as the Post-It Dreams” “In the middle of something” What worked? Different Topics for dreams = 5/7 Texting as a trigger = 5/7 Texting back your dream is on the Wall = 4/7 The Dream Wall = 3/7 Texting at night = 2/7 Any vague dream = 0/7

16. Suggestions for Improvements Email dreams and wishes Give more details about the project up front More dream questions (ended so early) Multiple texts of the same as a reminder Integrate back with Post-Its for oneself

17. Insights & Conclusions People are more likely to respond when addressed personally (i.e. with their names) Most people don’t know or haven’t thought of their dreams or wishes > targeting that niche was effective. Simple slogan works! People like to see their contribution/dreams are shown People are more motivated to participate if they see other participants and how active the project is Branding the project is great for marketing.

18. Contact: insunj@stanford.edu Twitter: amyjangcom Amy Jang