This document discusses 9 metrics that all financial professionals should know about. It begins by introducing the presenter, Amy Smith. It then discusses the following metrics: 1) Facebook Analytics 2) Followers and Connections on social media 3) Visits to website and conversions from social media 4) Retweets, mentions, and replies 5) LinkedIn company page views and followers 6) Unique website visits 7) Repeating website visits 8) Organic traffic 9) Blog traffic. For each metric, it provides a brief definition and ways to improve that metric. It concludes by mentioning 2013 resolutions and providing a link to visit.

1. 9 Metrics All Financial
Professionals Should
Know About
Presenter: Amy Smith, Marketing Manager

2. Let’s be Friends!
Facebook: www.facebook.com/fsmfanpage
Twitter: @finsocmedia or @amymcilwain
LinkedIn: linkedin.com/in/amymcilwain

3. Can social media really get me
qualified leads?
You may not get people banging down your door, but social media WILL significantly
bolster your existing lead generation efforts.
• Network Growth
• Mingling in the places your prospects are at
• Directing people to your website/offers
• Improved event promotion
• More avenues for partnerships
• Building credibility and trust
• Increasing brand exposure

4. 1. Facebook Analytics

5. Facebook Analytics Cont’d

6. 2. Followers and Connections

7. 3. Visits to Website and/or
Conversions From Social Media

8. 4. Re-Tweets, @Mentions, @Replies

9. 5. LinkedIn Company page views and
Followers

10. 6. Unique Website Visits
• Represents the # of newbies visiting your
website
• Is a good indicator of how well you are
promoting and marketing your website on
social networks and outside channels.
• Ways to improve unique visits: social
media marketing, webinars, providing guest
content, speaking engagements and/or
events, major promotions

11. 7.Repeating Website Visits
• Repeated website visits are representative
of your “regulars”.
• Are a great indicator of how “sticky” your
website is.
• Ways to improve unique visits: Give
people a reason to keep coming
back, consistently post fresh content, update
your event calendar, provide information
that is only accessible on your website.

12. 8. Organic Traffic
• Refers to the number of visits
your site gets as a direct result
of search engines
• Ways to improve Organic
Traffic: SEO on your
website, blog, and even social
media platforms!

13. Numero nueve! Blog Traffic
• Blog visits give you an idea of what type of
content your audience resonates with the
most, how well you are circulating your blog, and
how effective your SEO is.
• Ways to improve your Blog Traffic: Strong SEO
on all blogs, following industry trends
closely, promoting blog effectively on social
media, pitching content to other
publications/blogs.

14. 2013 Resolutions!
VISIT TODAY:
http://resources.financialsocialmedia.com/end-of-year-special