1. TELLURIDE TOURISM BOARD
SOCIAL MEDIA TIPS & TOOLS
June 4, 2010 TAP Meeting

2. ADDING TO YOUR SOCIAL MEDIA
TOOLBOX
 Think about it:
 NOT critical to keep up with the Joneses
 Be relevant WHERE your audience is
 Social Media is about LISTENING
 WHY are you doing it?
 Know WHAT you want to accomplish
 Determine WHO will handle social media
 Take it seriously. This is YOUR online
BRAND

3. CREATE A PLAN – PUT IT ON PAPER
 Determine who “owns” the process of monitoring
and responding to customer reviews
 Make a staff member responsible for monitoring
customer reviews on TripAdvisor, Yelp and
Google on a weekly basis
 Authorize someone at the property to respond to:
 Extremely positive customer reviews
 Negative customer reviews that are dead wrong
 Negative customer reviews that are right on target
 Address
the issue of when, and in what cases, the
CEO should should be alerted

4. CLAIM YOUR IDENTITY
 www.CheckUserNames.com

5. USING FACEBOOK
 Nearly 500 million users worldwide
 3rd largest country by population
 More than 1 in 4 people online have a Facebook page
and have been back in the last 30 days
 28% of users are older than 34 – also fastest growing
demographic
 117 million unique visitors in March
 70% of users from outside US
 Users share more than 25 billion pieces of info with
Facebook each month
 Adding nearly 1 billion photos EACH WEEK
 With 48 billion images, Facebook houses the world’s
largest photo collection

6. FACEBOOK
According to comScore, Facebook flashed more
than 176 million banner ads in the first three
months of 2010
 www.facebook.com/ads
 www.ReclaimPrivacy.org

7. FACEBOOK

8. FACEBOOK

9. TWITTER
 1. Get in the game
 Sign in and create an account
 2. Find people to follow / Get Found
 WeFollow
 LocalTweeps
 TwitterLocal
 Twiangulate
 Tweepsearch
 3. Listen closely
 Follow the conversation before jumping in
 Quality over quantity
 Don’t Sell
 4. Respond, respond, respond
 Consider engagement customer service in a public forum
 Companies doing it right: Southwest Air, Comcast

10. TWITTER
 Tools to aggregate:
 Tweetdeck – can add twitter, facebook, linked in,
foursqure, google buzz in one place
 Create an MVP list – spend some time to sort who/what
your following
 Hootsuite – good for managing brands
 Multiple users on an account
 Provides tracking and availability

11. TWITTER TOOLS
 Hashtags:
 #PR
 #traveltuesday / #tt
 #travel
 #deals
 #Telluride
 @Name
 “Just checked into Fairmont #Telluride. Meeting
@dianarowe & @kylewagnerworld for dinner at
Palmyra. Yum.”
 Muckrack.com
 List of reporters on twitter

12. MONITORING TOOLS
 FREE!
 Addictomatic.com
 Socialmention.com
 Howsociable.com
 Google Alerts
 Bit.ly
 Paid monitoring tools:
 Filtrbox
 Radian6
 Sysomos

13. BLOGS
 Accept that Bloggers are REAL media
 76% of consumers plan leisure travel online
 1 in 4 get information word of mouth
 Bloggers become “trusted friends”
 Evaluate the outlet, decide level of hosting, and
clearly outline policy. Ask for tracking, analytics and/
or references with media requests
 FREE tools to help evaluate
 Compete
 Quantcast
 Alexa
 Back Type – track blog comments
 Yacktrack – search for comments from Blogger, Digg,
FriendFeed, Stumbleupon, & Wordpress blogs

14. SOCIAL MEDIA RELEASES
 Optimize press releases
 Keywords in headlines
 Links in the first graf
 Tweetable headlines
 Get the story in the preview pane
 No logos
 No contact info
 Bite Sized Pieces
 Pitchengine.com

15. GOOGLE – TONS OF FREE TOOLS
 Google Alerts: online clipping/monitoring
 Google Reader: aggregate RSS feeds, blogs
 Google Docs: web-based document sharing
 Google Labs: Check out what’s new
FIREFOX – PLUGINS
 Evernote
 Screengrab
 Shareholic
 TwitThat
 StumbleUpon