Marketing on a budget feb 2013
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How to market yourself to the new consumer and your listings with limited money!
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Marketing on a budget feb 2013
- 1. Marketing on a Budget @amyoutloud amy@amysmytheharris.com Amyoutloud.com
- 2. Trends • Rental Market • Boomerrangs • Foreign Investors • Mommy Bloggers
- 3. What is your Brand?
- 5. Re-Brand YOU
- 6. It’s Time to Update • Consumer/Centric • Power of the domain name • Shift into Social Media mentality • What is your niche/passion?
- 7. Implement the BRAND
- 10. Photos NOW Get NEW Photos
- 11. Re-Brand #2 • Get a new logo • 99designs.com or Freelogoservices.com or Logomojo.com
- 12. Re-Brand #3 • Use a company to develop your look – Creativethunderdesigns.com or fiverr.com – Ryanzundell@gmail.com
- 13. Re-Brand #4 • Research your Brand Name – namechk.com • Buy a domain for your blog
- 14. Target Market?
- 15. Marketing Plan
- 16. Marketing Yourself • What you are doing now to market or prospect for biz? • What are costs? • Where are your leads coming from?
- 17. Old School Marketing Yourself • Shopping Carts • Billboards • Flyers • Chamber of Commerce/Networking • Church bulletins • Newspapers
- 19. Hybrid Site • Jay Thompson's site • Dale Chumbley's Blog • Ines Hegedus-Garcia
- 22. Facebook Profile
- 23. Facebook Biz Areweconnected.com
- 24. Twitter
- 25. Twitter to Prospect • Hootsuite.com • Socialoomph.com • Socialmadesimple.com • Socialmention.com • Klout
- 26. Youtube
- 27. Videos to Market YOU • Video for blogging • Video email – eyejot.com –Iwowwe.com –Bombbomb.com • Skype or Facetime or Google Hangout • Video biz card
- 28. + More Ideas • Yelp • Foursquare • Pinterest • Instagram • Happygrasshopper.com
- 29. Marketing for Listings
- 30. Listings Presentations • Keynote • Issuu.com • Slideshark • Animoto • Youtube • Prezi
- 31. Marketing your Listing • Youtube video of home • Virtual tour • Single property sites- homefinder.com • Zillow • Realtor.com
- 32. Marketing your Listing • Twitter • Postlets.com • Facebook.com/marketplace • Blog • Qwiki • Foursquare
- 33. Videos to Market Listings • Animoto • Tourwrist • Pixeet360 • Qik or Ustream • Wellcomemat
- 34. Track it Google Alerts Google Anayltics Webseo.com Socialmention.com
Notes de l'éditeur
- What are your conversion rates?
- As you are thinking about this ? On the screen, make sure to take into account it is not one-dimensional brand if you are a broker/owner/or manager- YOUR client is the consumer (seller or buyer), the agents in your area at other firms, and the agents in your office. Four ?’s you need to ask yourself- Why use a real estate professional? Why use my company or franchise? Why use my office? Why use me?Now take this to the level of an agent -Give the Patrick Bissett story with Prudential vs KWClick for slide now for definition to show up on screenBrand DefinitionQ: What is a brand? A: Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: 1. Advertisements containing consistent messaging 2Recommendations from friends, family members or colleagues 3.Interactions with a company and its representatives 4.Real-life experiences using a product or service (generally considered the most important element of establishing a brand) Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
- $200 billion worth- Ask the audience- what do you think is their brand? When you think of Google, what do you think? How did they beat out Yahoo? Nobody says Yahoo it, they say Google it- Google play/google driveApple- Iphones & IpadsHGTV- House Hunters – audio fileOld Spice- video guy or the Honey BadgerOk let’s play the logo game? Do your clients know what it is?
- As you are thinking about this ? On the screen, make sure to take into account it is not one-dimensional brand if you are a broker/owner/or manager- YOUR client is the consumer (seller or buyer), the agents in your area at other firms, and the agents in your office. Four ?’s you need to ask yourself- Why use a real estate professional? Why use my company or franchise? Why use my office? Why use me?Now take this to the level of an agent -Give the Patrick Bissett story with Prudential vs KWClick for slide now for definition to show up on screenBrand DefinitionQ: What is a brand? A: Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: 1. Advertisements containing consistent messaging 2Recommendations from friends, family members or colleagues 3.Interactions with a company and its representatives 4.Real-life experiences using a product or service (generally considered the most important element of establishing a brand) Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- As you are thinking about this ? On the screen, make sure to take into account it is not one-dimensional brand if you are a broker/owner/or manager- YOUR client is the consumer (seller or buyer), the agents in your area at other firms, and the agents in your office. Four ?’s you need to ask yourself- Why use a real estate professional? Why use my company or franchise? Why use my office? Why use me?Now take this to the level of an agent -Give the Patrick Bissett story with Prudential vs KWClick for slide now for definition to show up on screenBrand DefinitionQ: What is a brand? A: Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: 1. Advertisements containing consistent messaging 2Recommendations from friends, family members or colleagues 3.Interactions with a company and its representatives 4.Real-life experiences using a product or service (generally considered the most important element of establishing a brand) Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
- Other ways to market yourself?
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Other ways to market yourself?
- Other ways to market yourself?
- Other ways to market yourself?
- What are your conversion rates?
- What are your conversion rates?
- What are your conversion rates?
- Other ways to market yourself?
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Facebook Ads
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Property desk
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Talk about tags, keywords, Google +, dooid
- Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
- Issuu is free- keynote is on macAuthorstream.com is freeAnimoto - $30 per yearYoutube-your listing video of you, video your listings, your youtube channel
- Talk about tags, keywords, Google +, dooid