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Primary Research Questionnaire – Proposal
For our documentary topic, we have decided to focus on fast food and the health conditions that
can be caused in later life by the consumption of such food. We want to make our audience aware
of the issues of the food through exposing the facts and figures about sugar content, saturated
fats, salts and how this can affect you in later life. Our documentary will be called “Fast Food
Generation” and our central question is “How much does fast food really cost?” Please take a
moment to fill in this questionnaire so we can mediate our documentary to YOU...
1) How old are you?
….... Under 16 ….... 16-18 ….... 19-21 ….... 22 and above
2) What are you/do you do?
….... School student ….... College student ….... University student ….... In full time work
3) If you are in full time work, are you a parent?
….... Yes ….... No
4) If you are a parent, would you watch a documentary on the effects of fast food on your child?
….... Yes ….... No
5) What channel would you expect a documentary about fast food to be on?
….... BBC 1 or 2 ….... BBC 3 ….... BBC 4 ….... ITV1 ….... ITV2
6) At what time are you more likely to watch documentaries?
….... Late afternoon e.g. 5pm ….... Evening e.g. 8pm ….... Late evening e.g. past 10pm
7) Do you consider fast food to be an issue to the health of young people?
….... Yes ….... No
8) Are you aware of any health issues that are caused by fast food?
….... Yes ….... No ….... Sometimes
9) Would you like to be made aware of sugar, fat, salt etc content in fast food?
….... Not interested ….... Yes
10) What fast food chain do you visit most?
….... McDonalds ….... KFC ….... Burger King ….... Big Johns ….... Other
11) How often do you visit fast food chains?
….... Every day ….... Every other day ….... Every week ….... Every month
…....Once a year ….... Never
12) Do you feel that there is enough healthy/vegetarian options in fast food chains?
Yes …............................. No.............................................
13) Would you prefer to watch a documentary which gives a realistic viewpoint which represents
real life or one which is more interview based?
….... Real life ….... Interview based
14) Why?
…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....
…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....
…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....
…....................

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Questionnaire Primary Research

  • 1. Primary Research Questionnaire – Proposal For our documentary topic, we have decided to focus on fast food and the health conditions that can be caused in later life by the consumption of such food. We want to make our audience aware of the issues of the food through exposing the facts and figures about sugar content, saturated fats, salts and how this can affect you in later life. Our documentary will be called “Fast Food Generation” and our central question is “How much does fast food really cost?” Please take a moment to fill in this questionnaire so we can mediate our documentary to YOU... 1) How old are you? ….... Under 16 ….... 16-18 ….... 19-21 ….... 22 and above 2) What are you/do you do? ….... School student ….... College student ….... University student ….... In full time work 3) If you are in full time work, are you a parent? ….... Yes ….... No 4) If you are a parent, would you watch a documentary on the effects of fast food on your child? ….... Yes ….... No 5) What channel would you expect a documentary about fast food to be on? ….... BBC 1 or 2 ….... BBC 3 ….... BBC 4 ….... ITV1 ….... ITV2 6) At what time are you more likely to watch documentaries? ….... Late afternoon e.g. 5pm ….... Evening e.g. 8pm ….... Late evening e.g. past 10pm 7) Do you consider fast food to be an issue to the health of young people? ….... Yes ….... No 8) Are you aware of any health issues that are caused by fast food? ….... Yes ….... No ….... Sometimes 9) Would you like to be made aware of sugar, fat, salt etc content in fast food? ….... Not interested ….... Yes 10) What fast food chain do you visit most? ….... McDonalds ….... KFC ….... Burger King ….... Big Johns ….... Other
  • 2. 11) How often do you visit fast food chains? ….... Every day ….... Every other day ….... Every week ….... Every month …....Once a year ….... Never 12) Do you feel that there is enough healthy/vegetarian options in fast food chains? Yes …............................. No............................................. 13) Would you prefer to watch a documentary which gives a realistic viewpoint which represents real life or one which is more interview based? ….... Real life ….... Interview based 14) Why? …....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....….... …....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....….... …....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....…....….... …....................