2. Contents
• What is foursquare?
• How do you use it?
– Instructions
– Badges
– Mayorships
– Superusers
• How does it benefit users?
• How does it benefit Venues and Brands?
• Infographics
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3. What is foursquare?
• Mobile and Web application that allows registered users to post their
location at a venue (Check-in)
• Check-in requires active user selection
and points are awarded at each check-in
• Users can choose whether to have their check-ins are posted to their
Twitter or Facebook accounts
• Users can earn badges for check-in frequency or patterns such as check-in
time
– User-generated badges will be available in the future
• Creation of To-Do list and add Tips to venues that other users can read
– Suggestions for great things to do and see: for example what to eat at
a specific restaurant
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4. How do you use it?
Instructions
1. Install foursquare on your smartphone from
foursquare.com:
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5. How do you use it?
Instructions
2. Register or log in:
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6. How do you use it?
Instructions
3. Find the venue you
are at:
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7. How do you use it?
Instructions
4. Start checking-in and
earning badges:
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8. How do you use it?
Instructions
5. Find friends:
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9. How do you use it?
Instructions
5. Find or add tips:
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10. How do you use it?
Badges
• Badges are earned by checking-in to
various venues.
– Some badges can only be earned in a
specific city
– Once a badge is earned, it will remain
on that user's profile indefinitely
• There are a handful of introductory badges
that are earned as milestones in usage
– No official foursquare badge list
• Users can now earn badges for completing
tasks as well as checking in.
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11. How do you use it?
Mayorships
• If one particular user checks into one
venue more than anyone else in the last
60 days:
– one check-in per day
– check-ins are valid
– has a profile picture
they will be crowned ‘Mayor’.
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12. How do you use it?
Superusers
3 levels of Superuser status:
– not to be confused with the "Super User"
badge
• Superuser status is conferred on users who have
been selected by foursquare staff for their helpful
contributions to the community
– All superusers can review a queue of
requested changes for a single city, and can
select a new city at will.
Level 1 - can edit venue info (address, cross street, phone, Twitter names, map
pin location), mark venues as closed, and flag duplicate venues.
Level 2 - can additionally merge duplicate venue listings, adjust the latitude and
longitude of a venue, remove tags, add a web address, and add categories.
Level 3 - adds the ability to create and remove venue aliases, as well as access a
"global queue" of pending requests needing superuser attention.
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